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empathy.com

https://empathy.com· First analyzed 18 May 2026· Updated 18 May 2026
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empathy.com
Desktop screenshot of empathy.com
Mobile screenshot of empathy.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

104.26.14.107

Site Location

🇺🇸 New York, United Statesvia schema_nap

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

kobe.ns.cloudflare.com.amalia.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
569 ms10%
Speed Index
740 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.6 MB
161 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

JAMstack
⚡ SSG
Decoupled
Frontend
Framework
Next.js
Styling
Tailwind CSS
API
Data Source
Headless CMS
Sanity
Infrastructure
Platform
Vercel
CDN
Cloudflare

Detected API Sources

/_next/image?url=https%3A%2F%2.../_next/image?url=https%3A%2F%2...

Technology Stack

13 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Advertising

2
Google AdsLinkedIn Ads

Meta Frameworks

1
Next.js

Other

1
Lottie

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

CDN

1
Cloudflare

SEO Analysis

B76/100
22
8
0
Meta Tags15/15
Content8/12
Headings6/8
Technical24/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile1/4
Indexability3/3
E
empathy.comempathy.com

Support Solutions for Life's Hardest Moments | Empathy

Empathy partners with financial institutions and employers to provide comprehensive support for bereavement, estate planning, and other life transitions.

Title Length54 chars

Recommended: 50-60 chars (~332px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    1 URLs

    1 sub-sitemaps

    robots.txt

    8 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    32/100
    Needs Work
    9 11

    Sponsored

    AI & LLM Readiness

    D53/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    8/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:920
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    7 JSON-LD
    Person×1.3Organization×1.1WebSite
    sameAs entity links

    Citation Readiness

    Opening Summary25w
    Descriptive Headingsavg 4.2w
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    76/100
    12
    Passed
    3
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    12/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    7/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    69/100
    C
    161 mg
    CO₂e / view
    1.6 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    184 mg
    vs
    Returning (cached)
    92 mg
    Annual (10K/mo)
    19.3 kg
    Emission Segments
    Data Center
    8 mg
    Network
    47 mg
    Device
    106 mg
    Resource Breakdown
    JavaScript
    693.8 KB
    Images
    166.0 KB
    CSS
    25.3 KB
    Fonts
    69.8 KB
    HTML
    27.4 KB
    Other
    611.8 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    87d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    15.05.2026

    Valid Until

    13.08.2026

    Subject Alternative Names (1)

    www.empathy.com

    SHA-256 Fingerprint

    F0:A5:18:61:AA:FB:CA:AF:06:87:1E:DF:41:DB:E4:EE:DF:B0:B3:56...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-origin
    *
    age
    390744
    cache-control
    🟡 0s(public, max-age=0, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray🇮🇹 Milan
    9fd729d648087a9b-MXP
    content-disposition
    inline
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (6)

    alt3.aspmx.l.google.com
    alt4.aspmx.l.google.com
    rztsctnogs2mgkginmj4rhub2cfu3ecwpsj6u7zeozvc7yojg5ga.mx-verification.google.com
    alt1.aspmx.l.google.com

    +2 more

    Domain Information

    empathy.com

    Domain Age
    30y 1m

    Created

    03.04.1996

    Expires

    04.04.2031

    Last Updated

    31.01.2022

    Registrar

    NameCheap, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    CookieYes

    Cookie Consent Banner
    CookieYes
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: CookieYes
    Privacy policy page linked
    Legitimate interest basis mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly2 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Empathy + Inter

    WCAG AAA
    80/100
    Readability
    /30
    22/30

    16px · LH 1.50

    Hierarchy
    /20
    15/20

    3x ratio

    WCAG
    /25
    23/25

    13.85:1 min contrast

    Performance
    /25
    20/25

    2 fonts · 2 req

    Heading Font

    Empathy

    Sans48px

    Body Font

    Inter

    Sans16px

    Contrast Ratio

    13.85:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~34 CPL

    Narrow lines
    48px
    h1
    32px
    h2
    30px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 13.8:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.0x larger than body text.

    GGoogle FontsBuy on MyFontsFluid TypeFlesch 0

    Color Palette

    13 unique colors
    Light
    #dbdbd8
    Text· 5.9%
    #1f1e25
    Text· 17.4%
    #f6f2ed
    Primary· 14.4%
    #b8b5a3
    Secondary· 11.6%
    #52663f
    Secondary· 9%
    #31372a
    Secondary· 6.9%
    #b49a7a
    Secondary· 6.7%
    #979875
    Secondary· 6%

    Business & Marketing Stack

    4 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    CookieYesSMB

    Cookie consent and privacy compliance tools

    3

    Categories

    4

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    22 Resources

    20
    Scripts
    2
    Styles
    0
    Async
    20
    Defer

    Top Script Sources

    local(19)cdn-cookieyes.com(1)

    Website Identity

    Empathy

    Empathy

    Organization

    Empathy partners with leading organizations to support people through life's transitions, from estate and legacy planning to loss and leave support.

    hello@empathy.com
    www.empathy.com/
    30 years old

    56 W 22nd Street, New York

    10010, New York, NY

    US

    Location detected: 🇺🇸 United States, New Yorkvia schema_nap
    NameCheap, Inc.📧 Google WorkspaceenEst. 2021

    Sponsored

    Last analyzed: 18 May 2026 at 01:42

    Historical Analysis & Change Tracking