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elpasomatters.org

https://elpasomatters.org· First analyzed 07 May 2026· Updated 07 May 2026
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elpasomatters.org
Desktop screenshot of elpasomatters.org
Mobile screenshot of elpasomatters.org
Mobile

Sponsored

Hosting Provider

Automattic, Inc

IP Address

192.0.78.208

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Francisco, United States

ASN

AS2635

Server

Nginx

Nameservers

ns1.siteground.net.ns2.siteground.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
468 ms10%
Speed Index
608 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
6.7 MB
206 requests

Image Optimization

Lazy LoadResponsiveJetpack Photon (WordPress)
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
Newspack Scottv2.21.0Custom
by Automattic
View Theme

Technology Stack

32 Technologies Detected

Plugins

20
EverlitNewspack BlocksNewspack PluginNewspack AdsNewspack ListingsNewspack ManagerNewspack NewslettersNewspack PopupsPublisher Media Kit
Jetpack
Mailchimp For Wp
TablePress
Podcast Player
Woocommerce Name Your Price
GigafactPerfmatters
Woocommerce Gateway Stripe
Wp Parsely
WooCommerce
Yoast SEO

Libraries

3
jQuery
LodashUnderscore.js

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

Web Servers

1
Nginx

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

A87/100
25
6
0
Meta Tags11/15
Content10/12
Headings8/8
Technical24/25
E-E-A-T7/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
E
elpasomatters.orgelpasomatters.org

El Paso Matters | El Paso News

El Paso Matters is an independent, nonprofit newsroom delivering trusted in-depth news and investigative journalism about El Paso, the border and the Paso de...

Description truncated.
Title Length30 chars

Recommended: 50-60 chars (~185px / 580px)

Description Length172 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    3 URLs

    3 sub-sitemaps

    robots.txt

    28 rules

    Local SEO

    Local Search Readiness

    22/100
    Needs Work
    6 11

    Sponsored

    AI & LLM Readiness

    D48/100
    Bot Access
    9/25
    Machine Read.
    10/25
    Schema Data
    11/25
    Citation
    18/25

    AI Bot Access

    4/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:3%
    Words:2,727
    Token eff.:Optimal
    Sections/1K:0.4
    Depth:1/5

    Structured Data

    5 JSON-LD
    Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary11w
    Descriptive Headingsavg 10.4w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    75/100
    13
    Passed
    2
    Critical
    2
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    5/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    30/100
    F
    853 mg
    CO₂e / view
    6.7 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    975 mg
    vs
    Returning (cached)
    488 mg
    Annual (10K/mo)
    102.4 kg
    Emission Segments
    Data Center
    191 mg
    Network
    205 mg
    Device
    458 mg
    Resource Breakdown
    JavaScript
    551.1 KB
    Images
    5.7 MB
    CSS
    487.3 KB
    Fonts
    979 B
    HTML
    64.2 KB
    Green Hosting Not Verified
    Automattic, Inc
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    36%Critical
    Interactive

    HTTPS

    No WAF

    77d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    25.04.2026

    Valid Until

    24.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (20)

    tls.automattic.comaghas.blogagigogo.comamwsmeshop.combaxterbookhouse.combresolecito.comcarcoach.becolbourneindustrial.com+12 more

    SHA-256 Fingerprint

    AA:C5:84:22:EE:03:52:1D:F2:B5:85:05:34:09:06:BD:4E:7E:37:5C...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 81s(max-age=81, must-revalidate)
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=UTF-8
    date
    Thu, 07 May 2026 19:45:55 GMT
    host-header
    Newspack
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (3)

    mx10.antispam.mailspamprotection.com
    mx20.antispam.mailspamprotection.com
    mx30.antispam.mailspamprotection.com

    Domain Information

    elpasomatters.org

    Domain Age
    7y 2m

    Created

    28.02.2019

    Expires

    28.02.2027

    Last Updated

    18.02.2026

    Registrar

    Tucows Domains Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    83/100
    Mobile Friendly13 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Gentium Book Basic + Lato

    WCAG Partial
    72/100
    Readability
    /30
    25/30

    16px · LH 1.60

    Hierarchy
    /20
    15/20

    2.75x ratio

    WCAG
    /25
    18/25

    3.17:1 min contrast

    Performance
    /25
    14/25

    4 fonts · 2 req

    Heading Font

    Gentium Book Basic

    Sans44px

    Body Font

    Lato

    Sans16px

    Contrast Ratio

    3.17:1

    1 issue

    Reading Comfort

    ~40 CPL

    Narrow lines
    44px
    h1
    48px
    h2
    32px
    h3
    24px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 28/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 3.2:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    ✅ Strong hierarchy: Headlines are 2.8x larger than body text.

    GGoogle FontsFluid Type (rem)Flesch 28

    Color Palette

    9 unique colors
    11.02:1 AAA Light
    #ffffff
    Background· 42.699999999999996%
    #3c3c3d
    Text· 8.6%
    #0160ce
    Primary· 18.2%
    #e6ebed
    Secondary· 8.9%
    #0c2b50
    Accent· 5.2%
    #80403f
    Secondary· 4.6%
    #3e7e8f
    Secondary· 3.2%
    #019785
    Accent· 3%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Google AnalyticsFree
    Google Tag ManagerFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Ad Networks

    Google Ad Manager

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    6
    Async
    7
    Defer

    Top Script Sources

    c0.wp.com(9)elpasomatters.org(2)gstatic.com(1)securepubads.g.doubleclick.net(1)cdn.broadstreetads.com(1)

    Website Identity

    El Paso Matters

    El Paso Matters

    Organization

    El Paso Matters is an independent, nonprofit newsroom delivering trusted in-depth news and investigative journalism about El Paso, the border and the Paso del Norte region.

    news@elpasomatters.org
    elpasomatters.org/
    7 years old
    Location detected: 🇺🇸 United Statesvia ip
    Tucows Domains Inc.en-US

    Sponsored

    Last analyzed: 07 May 2026 at 19:46

    Historical Analysis & Change Tracking