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ellos.se

https://ellos.se· First analyzed 21 May 2026· Updated 21 May 2026
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ellos.se
Desktop screenshot of ellos.se
Mobile screenshot of ellos.se
Mobile

Sponsored

Hosting Provider

Ellos AB

IP Address

91.208.174.139

Site Location

🇸🇪 Swedenvia tld

Server Location

🇸🇪 Borås, Sweden

ASN

AS199215

Organization

Ellos AB

Server

Nginx

CDN

CloudFront

Nameservers

dns3.zaccodigitaltrustlabs.se.dns4.zaccodigitaltrustlabs.se.ns1.zaccodns.com.ns2.zaccodns.se.+2 more

Performance

99

Core Web Vitals

Weight

First Contentful Paint
801 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
558 KB
227 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Hybrid
⚙️ SSR
Frontend
Framework
Nuxt.js
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Technology Stack

7 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Nuxt.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Reviews

1
Trustpilot

Web Servers

1
Nginx

SEO Analysis

C69/100
19
8
1
Meta Tags13/15
Content10/12
Headings8/8
Technical19/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
E
ellos.seellos.se

Ellos.se - Kläder, skor, möbler & inredning online

Hos Ellos hittar du ett stort utbud av skor och kläder i alla storlekar och till bra priser. Besök även vår hemavdelning med allt för ditt hem. Handla fraktf...

Description truncated.
Title Length50 chars

Recommended: 50-60 chars (~288px / 580px)

Description Length250 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (80/118) — critical for accessibility and SEO

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

3 URLs

3 sub-sitemaps

robots.txt

103 rules

Sitemap reference found

Local SEO

Local Search Readiness

5/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D42/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
0/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
navheader/footer
Text ratio:1%
Words:1,989
Token eff.:Optimal
Sections/1K:4
Depth:2/5

Structured Data

No Schema

Citation Readiness

Opening Summary87w
Descriptive Headingsavg 3.3w
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
88/100
15
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
60/100
A
69 mg
CO₂e / view
558.1 KB
Page Weight
80%
Cleaner Than
New Visitor
79 mg
vs
Returning (cached)
39 mg
Annual (10K/mo)
8.3 kg
Emission Segments
Data Center
15 mg
Network
17 mg
Device
37 mg
Resource Breakdown
JavaScript
335.5 KB
Images
1.5 KB
CSS
63.3 KB
HTML
131.9 KB
Other
25.9 KB
Green Hosting Not Verified
Ellos AB
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

109d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

22.02.2026

Valid Until

07.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (5)

*.ellos.se*.ellos.fi*.ellos.com*.ellos.no*.ellos.dk

SHA-256 Fingerprint

8D:57:16:34:2E:5F:06:54:F9:B6:B3:52:1F:B3:05:D9:C0:46:4A:49...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age
16
cache-control
🟡 300s(public, max-age=300, stale-while-revalidate=1800, stale-if-e...)
content-encoding
📦 Gzip(gzip)
content-type
text/html;charset=utf-8
date
Thu, 21 May 2026 19:29:11 GMT
page-type
CONTENT
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

ellos-se.mail.eo.outlook.com

Domain Information

ellos.se

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
77/100
Mobile Friendly16 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

BigCaslon + AvenirNextLTPro

WCAG Partial
79/100
Readability
/30
22/30

16px · LH 1.50

Hierarchy
/20
19/20

2.5x ratio · ✓ H1→H6

WCAG
/25
18/25

1:1 min contrast

Performance
/25
20/25

2 fonts · 3 req

Heading Font

BigCaslon

Sans40px

Body Font

AvenirNextLTPro

Sans16px

Contrast Ratio

1:1

1 issue

Reading Comfort

~41 CPL

Narrow lines
40px
h1
108px
h2
18px
h3
16px
p
Augmented Fourth
Scale

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.5x larger than body text.

Buy on MyFontsFlesch 0

Color Palette

6 unique colors
3.19:1 AA Large Light
#adadad
Other· 26.8%
#625551
Secondary· 3.4%
#ffffff
Primary· 0%
#a18579
Secondary· 40.5%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

1
TrustpilotMid-Market

Customer reviews and testimonials

3

Categories

4

Total Tools

0

Enterprise

2

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

18 Resources

8
Scripts
10
Styles
6
Async
0
Defer

Top Script Sources

consent.cookiebot.eu(2)googletagmanager.com(2)gtm.ellos.se(2)api-exponea.ellos.se(1)local(1)

Website Identity

ellos.se

Location detected: 🇸🇪 Swedenvia tld
📧 Microsoft 365sv-SE

Sponsored

Last analyzed: 21 May 2026 at 19:29

Historical Analysis & Change Tracking