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einzelhandel.de

https://einzelhandel.de· First analyzed 01 May 2026· Updated 01 May 2026
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einzelhandel.de
Desktop screenshot of einzelhandel.de
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Mobile

Sponsored

Hosting Provider

IMT-Systems GmbH

IP Address

185.236.50.85

Site Location

🇩🇪 Germanyvia tld

Server Location

🇩🇪 Eschborn, Germany

ASN

AS57358

Organization

IMT-Systems GmbH

Server

Nginx

Nameservers

b.ns14.net.a.ns14.net.c.ns14.net.d.ns14.net.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.1 MB
81 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
CMS
Joomla!
Infrastructure
Hosting
IMT-Systems GmbH

Technology Stack

7 Technologies Detected

CSS Frameworks

3
Bootstrap
Tailwind CSS
UIkit

Libraries

1
jQuery

Analytics

1
Matomo

Web Servers

1
Nginx

Languages

1
PHPv8.2.30

SEO Analysis

C64/100
17
9
0
Meta Tags12/15
Content12/12
Headings6/8
Technical13/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social0/5
Freshness2/4
Mobile4/4
Indexability3/3
E
einzelhandel.deeinzelhandel.de

Home – Handelsverband Deutschland (HDE)

Der Handelsverband Deutschland (HDE) ist als Spitzenorganisation des deutschen Einzelhandels das legitimierte Sprachrohr der Branche gegenüber der Politik auf B

Title Length39 chars

Recommended: 50-60 chars (~240px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (0)

    9 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    24 rules

    Local SEO

    Local Search Readiness

    3/100
    Poor
    1 14 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F38/100
    Bot Access
    20/25
    Machine Read.
    9/25
    Schema Data
    0/25
    Citation
    9/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    code blocksnav
    Text ratio:5%
    Words:514
    Token eff.:Optimal
    Sections/1K:54.5
    Depth:2/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary
    Descriptive Headingsavg 11.2w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    60/100
    10
    Passed
    5
    Critical
    2
    Warnings
    Images & Alt Text
    10/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    8/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    4 recommendations
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    17/100
    F
    644 mg
    CO₂e / view
    5.1 MB
    Page Weight
    15%
    Cleaner Than
    New Visitor
    736 mg
    vs
    Returning (cached)
    368 mg
    Annual (10K/mo)
    77.3 kg
    Emission Segments
    Data Center
    144 mg
    Network
    155 mg
    Device
    346 mg
    Resource Breakdown
    JavaScript
    151.5 KB
    Images
    4.6 MB
    CSS
    326.1 KB
    HTML
    12.8 KB
    Green Hosting Not Verified
    IMT-Systems GmbH
    6 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    21%Critical
    Interactive

    HTTPS

    No WAF

    77d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    18.04.2026

    Valid Until

    17.07.2026

    Subject Alternative Names (20)

    alles-fuers-leben.decr-einzelhandel.deder-handel-waehlt.dederhandelwaehlt.dedialogplattform-lebensmittellieferkette.dedstai.deeinzelhandel.dehandel.de+12 more

    SHA-256 Fingerprint

    3F:3F:86:6E:47:B2:99:80:FF:F5:52:C4:E4:46:14:6F:6C:2D:CC:28...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-origin
    hde.de
    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate, post-check=0, pre-check...)
    content-encoding
    📦 Gzip(gzip)
    content-length
    12818
    content-type
    text/html; charset=utf-8
    date
    Fri, 01 May 2026 03:30:35 GMT
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    mail.einzelhandel.de

    Domain Information

    einzelhandel.de

    Last Updated

    22.08.2025

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    60/100
    Mobile Friendly4 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, maximum-scale=3.0, user-scalable=yes
    3 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Helvetica

    WCAG Partial
    71/100
    Readability
    /30
    20/30

    14px · LH 1.43

    Hierarchy
    /20
    16/20

    6.43x ratio

    WCAG
    /25
    14/25

    2.1:1 min contrast

    Performance
    /25
    21/25

    System fonts

    Heading Font

    Helvetica

    Sans90px

    Body Font

    Helvetica

    Sans14px

    Contrast Ratio

    2.1:1

    10 issues

    Reading Comfort

    Single Font Family

    center aligned
    90px
    h1
    15px
    h2
    20px
    h3

    ⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

    ✅ Optimal line spacing: 1.43 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 2.1:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 6.4x larger than body text.

    Buy on MyFontsFlesch 0

    Color Palette

    12 unique colors
    13.81:1 AAA Light
    #ffffff
    Background· 35.9%
    #2b2d30
    Other· 5.7%
    #002f5d
    Primary· 12.2%
    #af8252
    Secondary· 7.7%
    #ba9f70
    Secondary· 6.9%
    #cec1a4
    Secondary· 5.9%
    #61463b
    Secondary· 5.5%
    #97bcb5
    Secondary· 5.3%

    Business & Marketing Stack

    2 Tools Detected

    Growing

    Behavior Analytics

    2
    Matomo (Piwik)Mid-Market
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    2

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    1
    Async
    4
    Defer

    Top Script Sources

    local(18)piwik.convivo.net(1)einzelhandel.de(1)

    Website Identity

    einzelhandel.de

    Location detected: 🇩🇪 Germanyvia tld
    de-de

    Sponsored

    Last analyzed: 01 May 2026 at 03:30

    Historical Analysis & Change Tracking