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ehi.org

https://ehi.org· First analyzed 07 May 2026· Updated 07 May 2026
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ehi.org
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Hosting Provider

STRATO
strato.de

IP Address

85.214.136.40

Site Location

🇩🇪 Germanyvia ip

Server Location

🇩🇪 Berlin, Germany

ASN

AS6724

Organization

Strato AG

Server

Nginx

CDN

Cloudflare

WAF

Cloudflare

Nameservers

hugh.ns.cloudflare.com.tara.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
790 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.2 MB
118 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.5
cms
Diviv4.27.4Custom
by Elegant Themes
View Theme

Technology Stack

21 Technologies Detected

Plugins

11
S3 Divi Modules
Wp Media FolderEhi_DefaultsEhi_Newsletter_Ninja_FormsBorlabs CookieWebp Express
Ninja Forms
Ninja Forms Multi Part
Ninja Forms Style
The Events Calendar
Ninja Forms Conditionals

Libraries

2
jQueryv3.7.1
Underscore.js

CSS Frameworks

2
Tailwind CSS
UIkit

Other

1
GSAP

Icon Libraries

1
Font Awesome

Analytics

1
Matomo

Web Servers

1
Nginxv1.18.0

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

A+90/100
28
3
1
Meta Tags14/15
Content10/12
Headings6/8
Technical24/25
E-E-A-T7/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
E
ehi.orgehi.org

EHI Retail Institute - Gemeinsam besser handeln

Das EHI ist ein wissenschaftliches Institut des Handels in Köln mit rund 850 Mitgliedern. Wir forschen zu allen handelsrelevanten Themen.

Title Length47 chars

Recommended: 50-60 chars (~284px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (40/55) — critical for accessibility and SEO

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

8 URLs

8 sub-sitemaps

robots.txt

6 rules

Sitemap reference found

Local SEO

Local Search Readiness

25/100
Needs Work
7 13

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AI & LLM Readiness

D58/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
13/25
Citation
18/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:1,393
Token eff.:Optimal

Structured Data

6 JSON-LD
Article×1.2Person×1.3Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary136w
Descriptive Headingsavg 2.6w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (9)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
77/100
13
Passed
5
Critical
2
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
50/100
E
336 mg
CO₂e / view
3.2 MB
Page Weight
30%
Cleaner Than
New Visitor
384 mg
vs
Returning (cached)
192 mg
Annual (10K/mo)
40.3 kg
Emission Segments
Data Center
17 mg
Network
99 mg
Device
221 mg
Resource Breakdown
JavaScript
445.8 KB
Images
1.3 MB
CSS
1.4 MB
HTML
51.4 KB
Green Hosting Verified
STRATO
Provider Match
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

46%Poor
Interactive

HTTPS

No WAF

67d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

15.04.2026

Valid Until

14.07.2026

Subject Alternative Names (2)

ehi.orgwww.ehi.org

SHA-256 Fingerprint

6E:E5:4D:86:2E:02:53:40:8A:36:61:01:08:79:68:8D:75:3C:D6:A6...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

content-encoding
📦 Gzip(gzip)
content-length
52369
content-type
text/html; charset=UTF-8
date
Thu, 07 May 2026 12:53:37 GMT
link
<https://www.ehi.org/wp-json/>; rel="https://api.w.org/", <h...
server
nginx/1.18.0 (Ubuntu)
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

ehi-org.mail.protection.outlook.com

Domain Information

ehi.org

Domain Age
28y 11m

Created

12.06.1997

Expires

11.06.2026

Last Updated

03.04.2026

Registrar

united-domains GmbH

DNSSEC
Not Enabled

Privacy & Compliance

Borlabs Cookie

Cookie Consent Banner
Borlabs Cookie
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Borlabs Cookie
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
61/100
Not Mobile Friendly34 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Questa Slab W05 Bold + SignikaNegative-Regular

WCAG Partial
50/100
Readability
/30
11/30

11px · LH 1.40

Hierarchy
/20
17/20

5.71x ratio · ✓ H1→H6

WCAG
/25
13/25

1:1 min contrast

Performance
/25
9/25

3 fonts · 5 req

Heading Font

Questa Slab W05 Bold

Sans60px

Body Font

SignikaNegative-Regular

Sans11px

Contrast Ratio

1:1

14 issues

Reading Comfort

~35 CPL

Narrow lines
60px
h1
33px
h2
33px
h3
21px
h4
11px
p

❌ Critical: 10px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 12/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 14 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 5.7x larger than body text.

Buy on MyFontsFlesch 13

Color Palette

11 unique colors
5.74:1 AA Dark
#666666
Other· 26.200000000000003%
#ffffff
Background· 15.299999999999999%
#203b4b
Secondary· 11.1%
#040202
Primary· 7.3%
#9db384
Secondary· 7.1%
#352222
Secondary· 3.8%
#b6d795
Secondary· 2.2%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

1

Categories

1

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
0
Async
1
Defer

Top Script Sources

ehi.org(20)

Website Identity

EHI Retail Institute GmbH

EHI Retail Institute GmbH

Organization

Das EHI ist ein wissenschaftliches Institut des Handels in Köln mit rund 850 Mitgliedern. Wir forschen zu allen handelsrelevanten Themen.

info@ehi.org
dev.ehi.org
28 years old

Spichernstr. 55

50672

Köln

Location detected: 🇩🇪 Germanyvia ip
united-domains GmbH📧 Microsoft 365de

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Last analyzed: 07 May 2026 at 12:53

Historical Analysis & Change Tracking