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edelmanfinancialengines.com

https://edelmanfinancialengines.com· First analyzed 10 May 2026· Updated 10 May 2026
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edelmanfinancialengines.com
Desktop screenshot of edelmanfinancialengines.com
Mobile screenshot of edelmanfinancialengines.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

13.33.235.62

Site Location

🇺🇸 United Statesvia phone

Server Location

🇺🇸 New York, United States

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

CDN

Fastly

Nameservers

ns-916.awsdns-50.net.ns-95.awsdns-11.com.ns-1091.awsdns-08.org.ns-1547.awsdns-01.co.uk.

Performance

86

Core Web Vitals

Weight

First Contentful Paint
1.8 s10%
Speed Index
2.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
482 KB
46 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

6 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Libraries

1
jQuery

Other

1
GSAPv3.12.5

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

SEO Analysis

A81/100
23
4
0
Meta Tags14/15
Content11/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile4/4
Indexability3/3
E
edelmanfinancialengines.comedelmanfinancialengines.com

Financial Advisors | Edelman Financial Engines

Edelman Financial Engines offers investing and financial planning services, wealth management, retirement planning, and more.

Title Length46 chars

Recommended: 50-60 chars (~266px / 580px)

Description Length125 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    828 URLs

    robots.txt

    13 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    31/100
    Needs Work
    9 10

    Sponsored

    AI & LLM Readiness

    D49/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    3/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:6%
    Words:1,505
    Token eff.:Optimal
    Sections/1K:10
    Depth:2/5

    Structured Data

    1 JSON-LD
    Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary33w
    Descriptive Headingsavg 4.3w
    Canonical URL
    Open Graph2/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    77/100
    13
    Passed
    3
    Critical
    2
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    12/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    10/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
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    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    70/100
    A
    49 mg
    CO₂e / view
    481.7 KB
    Page Weight
    90%
    Cleaner Than
    New Visitor
    56 mg
    vs
    Returning (cached)
    28 mg
    Annual (10K/mo)
    5.8 kg
    Emission Segments
    Data Center
    2 mg
    Network
    14 mg
    Device
    32 mg
    Resource Breakdown
    JavaScript
    322.5 KB
    Images
    60.4 KB
    CSS
    79.6 KB
    HTML
    17.8 KB
    Other
    1.3 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    61%Fair
    Interactive

    HTTPS

    No WAF

    288d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    23.02.2026

    Valid Until

    22.02.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (20)

    www.edelmanfinancialengines.com20yearsofma.comabfsnw.comaemdev.edelmanfinancialengines.comaemdev.landingpages.feitest.comaemprod.edelmanfinancialengines.comaemprod.landingpages.financialengines.comaemqa.edelmanfinancialengines.com+12 more

    SHA-256 Fingerprint

    94:05:3D:F8:C4:74:A7:C6:8F:DF:20:E2:97:2C:07:9D:9E:94:EA:5D...

    Top Recommendations

    Security recommendation preview

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    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    cache-control
    🟡 300s(max-age=300,stale-while-revalidate=3600)
    content-encoding
    📦 Gzip(gzip)
    content-length
    17952
    content-type
    text/html;charset=utf-8
    date
    Sun, 10 May 2026 22:01:36 GMT
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    100

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    edelmanfinancialengines-com.mail.protection.outlook.com

    Domain Information

    edelmanfinancialengines.com

    Domain Age
    7y 9m

    Created

    10.08.2018

    Expires

    10.08.2033

    Last Updated

    06.06.2025

    Registrar

    Amazon Registrar, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    68/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    nimbus-sans

    WCAG AA
    55/100
    Readability
    /30
    9/30

    12px · LH 1.17

    Hierarchy
    /20
    12/20

    1.33x ratio · ✓ H1→H6

    WCAG
    /25
    21/25

    5:1 min contrast

    Performance
    /25
    13/25

    2 fonts · 1 req

    Heading Font

    nimbus-sans

    Sans16px

    Body Font

    nimbus-sans

    Sans12px

    Contrast Ratio

    5:1

    WCAG AA (≥4.5:1)

    Reading Comfort

    ~43 CPL

    Narrow lines
    16px
    h1
    16px
    h2
    16px
    h3
    24px
    h4
    12px
    p
    Minor Third
    Scale

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Tight line spacing (1.17). Increase to 1.4–1.6 for better readability.

    ⚠️ Hard to read: Flesch score 39/100. Simplify sentences for wider reach.

    ✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    Buy on MyFontsFluid TypeFlesch 39

    Color Palette

    8 unique colors
    2.56:1 Fail Light
    #ffffff
    Background· 75.99999999999999%
    #a2a29d
    Other· 3.6%
    #d4dddc
    Primary· 5.199999999999999%
    #985455
    Secondary· 2.9%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    5
    Async
    1
    Defer

    Top Script Sources

    local(7)googletagmanager.com(3)cdn.jsdelivr.net(3)youtube.com(2)pmapi.edelmanfinancialengines.com(2)

    Website Identity

    Edelman Financial Engines

    Edelman Financial Engines

    Organization
    +18337526333
    www.edelmanfinancialengines.com/
    7 years old
    Location detected: 🇺🇸 United Statesvia phone
    Amazon Registrar, Inc.📧 Microsoft 365en

    Sponsored

    Last analyzed: 10 May 2026 at 22:02

    Historical Analysis & Change Tracking