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economical.com

https://economical.com· First analyzed 28 May 2026· Updated 28 May 2026
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economical.com
Desktop screenshot of economical.com
Mobile screenshot of economical.com
Mobile

Sponsored

Hosting Provider

Incapsula Inc

IP Address

45.60.135.50

Site Location

🇨🇦 Waterloo, Canadavia schema_nap

Server Location

🇺🇸 San Mateo, United States

ASN

AS19551

Organization

Incapsula Inc

Nameservers

ns-882.awsdns-46.net.ns-1201.awsdns-22.org.ns-1578.awsdns-05.co.uk.ns-50.awsdns-06.com.

Performance

95

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.5 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
50 KB
2 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Adobe Experience Manager

Technology Stack

7 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Advertising

2
Twitter AdsLinkedIn Ads

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

SEO Analysis

B77/100
22
4
0
Meta Tags15/15
Content9/12
Headings8/8
Technical20/21
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile3/4
Indexability3/3
E
economical.comeconomical.com

Welcome to Economical Insurance | Economical Insurance

One of Canada’s leading property and casualty insurance companies since 1871. We offer personal, commercial, farm and surety products.

Title Length54 chars

Recommended: 50-60 chars (~328px / 580px)

Description Length135 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    40/100
    Fair
    11 10

    Sponsored

    AI & LLM Readiness

    D49/100
    Bot Access
    20/25
    Machine Read.
    10/25
    Schema Data
    9/25
    Citation
    10/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:1,067
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    5 JSON-LD
    Organization×1.1WebSiteVideoObjectBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    92/100
    16
    Passed
    0
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    61/100
    A+
    6 mg
    CO₂e / view
    49.8 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    7 mg
    vs
    Returning (cached)
    4 mg
    Annual (10K/mo)
    744 g
    Emission Segments
    Data Center
    1 mg
    Network
    2 mg
    Device
    3 mg
    Resource Breakdown
    HTML
    49.8 KB
    Green Hosting Not Verified
    Incapsula Inc
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    D

    Security Score

    41%Poor
    Interactive

    HTTPS

    WAF

    107d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    Valid From

    12.08.2025

    Valid Until

    12.09.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (6)

    www.economical.comeconomical.comeconomicalinsurance.compayment.economicalinsurance.comrc.economical.comwww.economicalinsurance.com

    SHA-256 Fingerprint

    48:E1:BB:F5:E0:76:0A:9A:FF:3B:78:9F:45:BA:00:27:5D:B7:0E:E7...

    Top Recommendations

    Security recommendation preview

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    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache, no-store)
    content-length
    212
    content-type
    text/html
    strict-transport-security
    max-age=31536000
    x-iinfo
    14-31241840-0 0NNN RT(1779965758480 246) q(0 -1 -1 1) r(0 -1...
    set-cookie
    visid_incap_1770838
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    economical-com.mail.protection.outlook.com

    Domain Information

    economical.com

    Domain Age
    28y 10m

    Created

    13.07.1997

    Expires

    12.07.2026

    Last Updated

    29.06.2025

    Registrar

    Tucows Domains Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    72/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    proxima-nova

    WCAG Partial
    76/100
    Readability
    /30
    20/30

    20px · LH 1.20

    Hierarchy
    /20
    19/20

    2.8x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1.62:1 min contrast

    Performance
    /25
    21/25

    1 font

    Heading Font

    proxima-nova

    Sans56px

    Body Font

    proxima-nova

    Sans20px

    Contrast Ratio

    1.62:1

    4 issues

    Reading Comfort

    ~36 CPL

    Narrow lines
    56px
    h1
    40px
    h2
    28px
    h3
    20px
    p

    ✅ Excellent readability: 20px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.20). Increase to 1.4–1.6 for better readability.

    ⚠️ Hard to read: Flesch score 44/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.6:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.8x larger than body text.

    Buy on MyFontsFlesch 44

    Color Palette

    7 unique colors
    5.74:1 AA Dark
    #666666
    Other· 22.200000000000003%
    #ffffff
    Background· 18.6%
    #011423
    Accent· 24.400000000000002%
    #122213
    Primary· 13.1%
    #93b1bf
    Secondary· 1%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    3
    Facebook PixelMid-Market
    Twitter/X AdsMid-Market
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    2

    Categories

    5

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    25 Resources

    20
    Scripts
    5
    Styles
    16
    Async
    2
    Defer

    Top Script Sources

    local(5)googletagmanager.com(3)snap.licdn.com(2)connect.facebook.net(2)play.vidyard.com(2)

    Website Identity

    Economical Insurance

    Economical Insurance

    Organization

    How our claims teams helped this customer after Hurricane Fiona. Vicki knew she’d chosen the right insurance company when her storm-ravaged property was restored in good time.

    www.economical.com
    28 years old

    111 Westmount Rd S, Waterloo

    N2J 4S4, Waterloo, ON

    CA

    Location detected: 🇨🇦 Canada, Waterloovia schema_nap
    Tucows Domains Inc.📧 Microsoft 365en

    Sponsored

    Last analyzed: 28 May 2026 at 10:56

    Historical Analysis & Change Tracking