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earthing.com

https://earthing.com· First analyzed 21 May 2026· Updated 21 May 2026
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earthing.com
Desktop screenshot of earthing.com
Mobile screenshot of earthing.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

pdns05.domaincontrol.com.pdns06.domaincontrol.com.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.8 MB
301 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Micah Earthing website audit and optimizationCustom
Shopify Theme

Detected Apps

Yotpo ReviewsJudge.meGorgiasFacebook ChannelInstagram Shopping+2 more

Technology Stack

16 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Customer Support

2
GorgiasZendesk

Reviews

2
YotpoJudge.me

Libraries

1
jQueryv3.6.0

Other

1
D3.js

UI Components

1
Swiper

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Advertising

1
Microsoft Advertising

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B74/100
23
4
1
Meta Tags12/15
Content6/12
Headings6/8
Technical22/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
E
earthing.comearthing.com

Earthing® & Grounding Products | The Original Grounding Innovators

Shop huge selection of high quality Earthing® products like starter kits, grounded sheets, mats & more. Everything you need for Earthing and grounding at home!

Title Length66 chars

Recommended: 50-60 chars (~400px / 580px)

Description Length159 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (30/56) — critical for accessibility and SEO

5 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

19/100
Poor
5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D46/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
8/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:4%
Words:3,347
Token eff.:Poor Structure

Structured Data

3 JSON-LD
Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary43w
Descriptive Headingsavg 2w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...
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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
87/100
14
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
50/100
E
290 mg
CO₂e / view
2.8 MB
Page Weight
30%
Cleaner Than
New Visitor
331 mg
vs
Returning (cached)
165 mg
Annual (10K/mo)
34.7 kg
Emission Segments
Data Center
14 mg
Network
85 mg
Device
190 mg
Resource Breakdown
JavaScript
1.8 MB
Images
573.1 KB
CSS
327.6 KB
Fonts
9.8 KB
HTML
86.2 KB
Other
57.3 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

38d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

31.03.2026

Valid Until

29.06.2026

Subject Alternative Names (1)

www.earthing.com

SHA-256 Fingerprint

1C:BF:B2:FE:FA:08:90:F0:0C:14:E9:54:55:50:8B:7B:64:44:D8:B3...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9ff62bfccc9fed36-SJC
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
88013
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

73

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

earthing-com.mail.protection.outlook.com

Domain Information

earthing.com

Domain Age
24y 11m

Created

11.06.2001

Expires

13.08.2027

Last Updated

07.09.2022

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
71/100
Mobile Friendly28 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Poppins

WCAG Partial
71/100
Readability
/30
22/30

17px · LH 1.60

Hierarchy
/20
17/20

2.82x ratio

WCAG
/25
16/25

1:1 min contrast

Performance
/25
16/25

1 font · 7 req

Heading Font

Poppins

Sans48px

Body Font

Poppins

Sans17px

Contrast Ratio

1:1

10 issues

Reading Comfort

~36 CPL

Narrow lines
48px
h1
48px
h2
24px
h3
17px
p

✅ Excellent readability: 17px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.8x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 62

Color Palette

6 unique colors
13.63:1 AAA Light
#ffffff
Primary· 59.8%
#2f2e27
Secondary· 4.4%
#265b52
Primary· 9.1%
#dedad4
Border· 8.7%
#a19386
Secondary· 7.2%

Business & Marketing Stack

9 Tools Detected

Enterprise

Customer Support

1
GorgiasE-commerce

Live chat and helpdesk tools

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Advertising

2
Facebook PixelMid-Market
AdRollMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

1
CookiebotMid-Market

Cookie consent and privacy compliance tools

Reviews & Social Proof

2
YotpoMid-Market
Judge.meSMB

Customer reviews and testimonials

5

Categories

9

Total Tools

0

Enterprise

4

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
20
Async
0
Defer

Top Script Sources

googletagmanager.com(3)api.fastbundle.co(2)cdn.shopify.com(2)media.9gtb.com(1)na.shgcdn3.com(1)

Website Identity

Earthing.com

Earthing.com

Organization

Earthing conducts grounding research and develops state of the art grounding products that restore our lost connection to the earth's energy.

www.earthing.com
24 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Microsoft 365en

Sponsored

Last analyzed: 21 May 2026 at 20:01

Historical Analysis & Change Tracking