dyson.com.au

https://dyson.com.au· First analyzed 20 May 2026· Updated 20 May 2026

Export

dyson.com.au

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

162.159.142.172

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

blue.foundationdns.net.blue.foundationdns.org.blue.foundationdns.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

573 ms10%

Speed Index

745 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

50 KB

250 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Magento

Technology Stack

19 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

Libraries

jQuery

Underscore.js Moment.js

Advertising

Twitter Ads TikTok Pixel Microsoft Advertising

CSS Frameworks

Payments

UI Components

Other

Tag Managers

CDN

Customer Support

SEO Analysis

C63/100

Meta Tags12/15

Content3/12

Headings6/8

Technical20/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social1/5

Freshness0/4

Mobile3/4

Indexability3/3

dyson.com.audyson.com.au

Dyson Australia Official Site I Vacuum, Hair dryer, Purifier & more

Dyson Australia - Shop Vacuum cleaners, Hair dryers, Straighteners, Stylers, Fans, Air purifiers, Headphones & more. Free shipping & returns. 3-5 year warranty.

Title Length67 chars

Recommended: 50-60 chars (~397px / 580px)

Description Length160 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (11 words). Search engines need substantial content for ranking.

9 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

2,186 URLs

robots.txt

38 rules

Sitemap reference found

Local SEO

Local Search Readiness

30/100

Needs Work

8 11

Sponsored

AI & LLM Readiness

F36/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

7/25

Citation

2/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:860

Token eff.:Optimal

Structured Data

2 JSON-LD

Organization×1.1WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

86/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

80/100

A+

5 mg

CO₂e / view

50.2 KB

Page Weight

95%

Cleaner Than

New Visitor

6 mg

Returning (cached)

3 mg

Annual (10K/mo)

612 g

Emission Segments

Data Center

<0.001 g

Network

2 mg

Device

3 mg

Resource Breakdown

JavaScript

600 B

HTML

46.3 KB

Other

3.3 KB

Green Hosting Verified

Cloudflare

GWF Verified

3 recommendations

•Carbon footprint recommendation preview...

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Security Score

61%Fair

Interactive

HTTPS

WAF

85d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

15.05.2026

Valid Until

13.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (3)

dyson.com.aushop.dyson.com.auwww.dyson.com.au

SHA-256 Fingerprint

A8:E2:48:FC:29:22:65:88:1C:4A:74:7D:E9:07:A2:C6:5B:85:A3:28...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age

2524

alt-svc

h3=":443"; ma=86400

cache-control

🔴 No Cache(no-store, no-cache, must-revalidate, max-age=0)

cf-cache-status

DYNAMIC

cf-ray🇺🇸 Washington DC

9fe76644ac43feee-IAD

content-encoding

📦 Gzip(gzip)

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

dyson-com-au.mail.protection.outlook.com

Domain Information

dyson.com.au

Last Updated

18.05.2026

Registrar

Corporation Service Company (Aust) Pty Ltd

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

76/100

Mobile Friendly32 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Dyson Futura Regular

WCAG AA

76/100

Readability

/30

24/30

20px · LH 1.40

Hierarchy

/20

12/20

1.6x ratio

WCAG

/25

22/25

5.57:1 min contrast

Performance

/25

18/25

1 font · 5 req

Heading Font

Dyson Futura Regular

Sans32px

Body Font

Dyson Futura Regular

Sans20px

Contrast Ratio

5.57:1

WCAG AA (≥4.5:1)

Reading Comfort

~39 CPL

Narrow lines

32px

36px

24px

20px

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.6:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Lean font stack: 1 font families keeps load times fast.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFonts

Color Palette

9 unique colors

10.85:1 AAA Dark

#3e3d3b

Text· 40.1%

#ffffff

Background· 17.099999999999998%

#e8cac2

Secondary· 9.6%

#191513

Text· 8.6%

#e0bab2

Secondary· 8%

#a7ac77

Secondary· 5.5%

#886b63

Secondary· 2.5%

#f4ebe8

Primary· 0.8%

Business & Marketing Stack

9 Tools Detected

Enterprise

Behavior Analytics

Microsoft ClarityFree

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Twitter/X AdsMid-Market

Pinterest AdsMid-Market

TikTok PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Reviews & Social Proof

BazaarvoiceEnterprise

Customer reviews and testimonials

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

digitalfeedback.euro.confirmit.com(4)analytics.tiktok.com(3)s.pinimg.com(2)connect.facebook.net(2)scripts.clarity.ms(1)

Website Identity

Dyson

Organization

Explore Dyson Australia and shop our range of Vacuum cleaners, Hair care, Air treatment, Fans and Heaters, Lighting, Hand dryers.

1800239766

www.dyson.com.au/

Location detected: 🇦🇺 Australiavia tld

Corporation Service Company (Aust) Pty Ltd📧 Microsoft 365en-AU

Sponsored

Last analyzed: 20 May 2026 at 01:00

Historical Analysis & Change Tracking