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dunnhumby.com

https://dunnhumby.com· First analyzed 12 May 2026· Updated 12 May 2026
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dunnhumby.com
Desktop screenshot of dunnhumby.com
Mobile screenshot of dunnhumby.com
Mobile

Sponsored

Hosting Provider

WP Engine
wpengine.com

IP Address

141.193.213.20

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

vick.ns.cloudflare.com.daniella.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
605 ms10%
Speed Index
786 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
667 KB
56 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
Dunnhumbyv1.0Custom
by Author

Technology Stack

17 Technologies Detected

Plugins

4
Content ProtectorSg CachepressPojo Accessibility
Yoast SEO

Analytics

3
Google Analytics
Hotjar
FullStory

UI Components

2
SwiperFancybox

Libraries

1
jQuery

Other

1
AOS (Animate On Scroll)

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

CDN

1
Cloudflare

SEO Analysis

A82/100
24
6
0
Meta Tags11/15
Content10/12
Headings6/8
Technical22/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
D
dunnhumby.comdunnhumby.com

dunnhumby - Helping retailers, brands perfect the shopping science

Global leader in Customer data science, retail media and analytics, experts in working with brands, grocery retail, retail pharmacy, and retailer financial s...

Description truncated.
Title Length66 chars

Recommended: 50-60 chars (~396px / 580px)

Description Length165 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    14 URLs

    14 sub-sitemaps

    robots.txt

    Local SEO

    Local Search Readiness

    18/100
    Poor
    5 12

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    C60/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    8/25
    Citation
    19/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:9%
    Words:2,374
    Token eff.:Optimal
    Sections/1K:0.4
    Depth:1/5

    Structured Data

    5 JSON-LD
    Organization×1.1WebSiteBreadcrumbListSearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary15w
    Descriptive Headingsavg 7.1w
    Canonical URL
    Open Graph3/3
    Twitter Card1/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (7)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    95/100
    16
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    18/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    12/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    85/100
    A
    67 mg
    CO₂e / view
    667.4 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    77 mg
    vs
    Returning (cached)
    39 mg
    Annual (10K/mo)
    8.1 kg
    Emission Segments
    Data Center
    3 mg
    Network
    20 mg
    Device
    44 mg
    Resource Breakdown
    JavaScript
    193.4 KB
    Images
    281.3 KB
    CSS
    159.8 KB
    Fonts
    3.0 KB
    HTML
    29.8 KB
    Green Hosting Verified
    WP Engine
    Provider Match
    1 recommendation
    • •Carbon footprint recommendation preview...
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    A+

    Security Score

    91%Excellent
    Interactive

    HTTPS

    WAF

    66d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    18.04.2026

    Valid Until

    17.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    www.dunnhumby.com

    SHA-256 Fingerprint

    0A:29:C8:2D:98:89:33:7C:CF:39:20:95:65:CB:13:51:CD:C9:91:15...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 600s(max-age=600, must-revalidate)
    cf-cache-status
    DYNAMIC
    cf-ray🇮🇹 Milan
    9faa2dbf9e95ed52-MXP
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    upgrade-insecure-requests
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    98

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    dunnhumby-com.mail.protection.outlook.com

    Domain Information

    dunnhumby.com

    Domain Age
    27y 2m

    Created

    01.03.1999

    Expires

    01.03.2027

    Last Updated

    25.02.2026

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    80/100
    Mobile Friendly14 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, maximum-scale=5
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Roboto

    WCAG Partial
    72/100
    Readability
    /30
    19/30

    24px · LH 1.29

    Hierarchy
    /20
    17/20

    2.25x ratio

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    20/25

    1 font · 2 req

    Heading Font

    Roboto

    Sans54px

    Body Font

    Roboto

    Sans24px

    Contrast Ratio

    1:1

    9 issues

    Reading Comfort

    ~40 CPL

    Narrow lines
    54px
    h1
    34px
    h2
    23px
    h3
    16px
    h4
    24px
    p

    ✅ Excellent readability: 24px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.29). Increase to 1.4–1.6 for better readability.

    ❌ Very complex text: Flesch score 23/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 2.2x larger than body text.

    GGoogle FontsFlesch 23

    Color Palette

    9 unique colors
    3.99:1 AA Large Dark
    #777777
    Other· 63.400000000000006%
    #151817
    Text· 5.9%
    #080606
    Primary· 5.1%
    #392222
    Secondary· 4.6%
    #524441
    Secondary· 4.3%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    GDPR Cookie ConsentFree

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    26 Resources

    20
    Scripts
    6
    Styles
    0
    Async
    15
    Defer

    Top Script Sources

    dunnhumby.com(20)

    Website Identity

    dunnhumby

    dunnhumby

    Organization

    Global leader in Customer data science, retail media and analytics, experts in working with brands, grocery retail, retail pharmacy, and retailer financial services.

    www.dunnhumby.com/
    27 years old
    Location detected: 🇺🇸 United Statesvia ip
    CSC Corporate Domains, Inc.📧 Microsoft 365en-GB

    Sponsored

    Last analyzed: 12 May 2026 at 14:40

    Historical Analysis & Change Tracking