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dulux.com.au

https://dulux.com.au· First analyzed 06 May 2026· Updated 06 May 2026
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dulux.com.au
Desktop screenshot of dulux.com.au
Mobile screenshot of dulux.com.au
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.33.186.135

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Montreal, Canada

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Netlify

CDN

Cloudflare

WAF

Cloudflare

Nameservers

maleah.ns.cloudflare.com.anuj.ns.cloudflare.com.

Performance

87

Core Web Vitals

Weight

First Contentful Paint
1.7 s10%
Speed Index
2.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.1 MB
184 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
⚡ SSG
Decoupled
Frontend
Framework
Next.js
Styling
Tailwind CSS
API
Data Source
Headless CMS
Contentful
Infrastructure
Platform
Netlify
CDN
Cloudflare

Detected API Sources

//images.ctfassets.net/j001bqn...//images.ctfassets.net/j001bqn...

Technology Stack

9 Technologies Detected

Analytics

2
Google Analytics
Segment

Frameworks

1
Angular

Meta Frameworks

1
Next.js

Other

1
D3.js

CSS Frameworks

1
Tailwind CSS

Marketing

1
HubSpot

Other

1
Optimizely

Platforms

1
Netlify

SEO Analysis

B79/100
24
6
1
Meta Tags15/15
Content10/12
Headings7/8
Technical23/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social4/5
Freshness0/4
Mobile1/4
Indexability3/3
D
dulux.com.audulux.com.au

Australia’s Most Trusted Paint Brand for Homes | Dulux Paint

Australia’s most iconic paint colours for nearly a century. Our Dulux brand paint can help you create a palette that’s perfect for your home, inside and out.

Title Length60 chars

Recommended: 50-60 chars (~364px / 580px)

Description Length157 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (15/24) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

7,384 URLs

robots.txt

25 rules

Sitemap reference found

Local SEO

Local Search Readiness

20/100
Needs Work
6 11 1

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AI & LLM Readiness

D49/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
2/25
Citation
16/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:0%
Words:947
Token eff.:Optimal
Sections/1K:25.3
Depth:1/5

Structured Data

2 JSON-LD
BreadcrumbList
sameAs entity links

Citation Readiness

Opening Summary47w
Descriptive Headingsavg 4.5w
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (8)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
69/100
12
Passed
2
Critical
1
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
53/100
E
319 mg
CO₂e / view
3.1 MB
Page Weight
30%
Cleaner Than
New Visitor
364 mg
vs
Returning (cached)
182 mg
Annual (10K/mo)
38.3 kg
Emission Segments
Data Center
16 mg
Network
94 mg
Device
210 mg
Resource Breakdown
JavaScript
1.0 MB
Images
550.8 KB
CSS
504.6 KB
HTML
147.8 KB
Other
913.3 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

46%Poor
Interactive

HTTPS

No WAF

86d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

02.05.2026

Valid Until

31.07.2026

Subject Alternative Names (2)

dulux.com.auwww.dulux.com.au

SHA-256 Fingerprint

E4:7A:50:1B:7B:37:96:A2:92:66:D9:9F:BE:16:9A:D9:BB:78:20:0A...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

age
19561
cache-control
🟡 0s(public,max-age=0,must-revalidate)
cache-status
"Netlify Edge"; hit, "Netlify Edge"; hit;detail=p1
content-encoding
⚡ Brotli(br)
content-type
text/html
date
Wed, 06 May 2026 13:04:25 GMT
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

dulux-com-au.mail.protection.outlook.com

Domain Information

dulux.com.au

Last Updated

21.11.2024

Registrar

Melbourne IT

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
72/100
Mobile Friendly2 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width
1 recommendation
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Dulux Headline ExtraBold + Inter

WCAG Partial
58/100
Readability
/30
22/30

16px · LH 1.50

Hierarchy
/20
14/20

2.5x ratio

WCAG
/25
10/25

1:1 min contrast

Performance
/25
12/25

4 fonts · 4 req

Heading Font

Dulux Headline ExtraBold

Sans40px

Body Font

Inter

Sans16px

Contrast Ratio

1:1

5 issues

Reading Comfort

~36 CPL

Narrow lines
40px
h1
32px
h2
24px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 50/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.0:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.5x larger than body text.

Buy on MyFontsFlesch 50

Color Palette

6 unique colors
Light
#c9cfcc
Other· 5%
#edece7
Primary· 69.60000000000001%
#aa9458
Secondary· 9.2%
#354e6d
Secondary· 8%
#f5d782
Accent· 4.5%
#fcfdf8
Accent· 3.6999999999999997%

Business & Marketing Stack

3 Tools Detected

Enterprise

CRM Systems

1
HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

A/B Testing & Optimization

1
OptimizelyEnterprise

Experimentation and conversion optimization

3

Categories

3

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

21 Resources

20
Scripts
1
Styles
3
Async
15
Defer

Top Script Sources

local(16)cdn.roomvo.com(1)cdn.optimizely.com(1)cdn-au.onetrust.com(1)cdn.jsdelivr.net(1)

Website Identity

Dulux Australia

Dulux Australia

Corporation
www.dulux.com.au
Location detected: 🇦🇺 Australiavia tld
Melbourne IT📧 Microsoft 365en-AU

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Last analyzed: 06 May 2026 at 13:04

Historical Analysis & Change Tracking