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duluthtrading.com

https://duluthtrading.com· First analyzed 27 Apr 2026· Updated 27 Apr 2026
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duluthtrading.com
Desktop screenshot of duluthtrading.com
Mobile screenshot of duluthtrading.com
Mobile

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Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

15.197.225.128

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Montreal, Canada

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

CDN

CloudFront

Nameservers

ns32.domaincontrol.com.ns31.domaincontrol.com.

Performance

80

Core Web Vitals

Weight

First Contentful Paint
2.3 s10%
Speed Index
2.9 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.2 MB
50 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Platform
AWS CloudFront
CDN
CloudFront

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

4 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

SEO Analysis

D45/100
13
7
2
Meta Tags11/15
Content2/12
Headings0/8
Technical10/21
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
D
duluthtrading.comduluthtrading.com

Men's & Women's Workwear & Clothing | Duluth Trading Company

Home

Title Length60 chars

Recommended: 50-60 chars (~373px / 580px)

Description Length4 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (0 words). Search engines need substantial content for ranking.
  • • Missing H1 tag — every page should have exactly one H1

9 issues found

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Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F29/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
0/25
Citation
2/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:0%
Words:362
Token eff.:Optimal

Structured Data

No Schema

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
64/100
9
Passed
5
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
3/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
61/100
B
127 mg
CO₂e / view
1.2 MB
Page Weight
70%
Cleaner Than
New Visitor
145 mg
vs
Returning (cached)
72 mg
Annual (10K/mo)
15.2 kg
Emission Segments
Data Center
6 mg
Network
37 mg
Device
83 mg
Resource Breakdown
JavaScript
960.3 KB
HTML
286.8 KB
Other
6.7 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
3 recommendations
  • •Carbon footprint recommendation preview...
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F

Security Score

26%Critical
Interactive

HTTPS

WAF

43d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

09.06.2025

Valid Until

09.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (4)

duluthtrading.comdev.pwa.duluthtrading.comstg.pwa.duluthtrading.comwww.duluthtrading.com

SHA-256 Fingerprint

C4:F2:71:21:53:51:59:21:AC:1B:1B:24:61:04:8C:88:17:53:3D:4E...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control
🔴 No Cache(max-age=0, no-cache, no-store)
content-encoding
📦 Gzip(gzip)
content-type
text/html; charset=utf-8
date
Mon, 27 Apr 2026 16:30:24 GMT
etag
W/"14833b-ssDxKSbWZa5dopFugLnSl48S3yQ"
expires
Mon, 27 Apr 2026 16:30:24 GMT
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

smtp.google.com

Domain Information

duluthtrading.com

Domain Age
27y 5m

Created

19.11.1998

Expires

18.11.2027

Last Updated

19.11.2025

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
C
68/100
Mobile Friendly78 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

-apple-system

WCAG Partial
62/100
Readability
/30
15/30

12px · LH 1.50

Hierarchy
/20
10/20
WCAG
/25
17/25

1:1 min contrast

Performance
/25
20/25

System fonts

Heading Font

-apple-system

Body Font

-apple-system

Sans12px

Contrast Ratio

1:1

6 issues

Reading Comfort

~43 CPL

Narrow lines
12px
p

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

✅ System fonts: Zero font loading delay — best possible LCP impact.

Flesch 66

Color Palette

13 unique colors
20.62:1 AAA Light
#ffffff
Primary· 25.400000000000002%
#030303
Text· 6.6%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

1
OneTrustEnterprise

Cookie consent and privacy compliance tools

2

Categories

3

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

10 Resources

10
Scripts
0
Styles
3
Async
2
Defer

Top Script Sources

local(3)cdn.cookielaw.org(2)cdn.speedcurve.com(1)duluthtrading.com(1)apps.usw2.pure.cloud(1)

Website Identity

duluthtrading.com

27 years old
Location detected: 🇨🇦 Canadavia ip
GoDaddy.com, LLC📧 Google Workspaceen-US

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Last analyzed: 27 Apr 2026 at 16:30

Historical Analysis & Change Tracking