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dualit.com

https://dualit.com· First analyzed 12 May 2026· Updated 12 May 2026
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dualit.com
Desktop screenshot of dualit.com
Mobile screenshot of dualit.com
Mobile

Sponsored

Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 Crawley, United Kingdomvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

grace.ns.cloudflare.com.woz.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
618 ms10%
Speed Index
803 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
9.4 MB
253 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

15 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Microsoft Clarity

CSS Frameworks

2
Bootstrap
Tailwind CSS

Reviews

2
YotpoJudge.me

Other

1
D3.js

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
Klaviyo

CDN

1
Cloudflare

Libraries

1
Swiper

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B74/100
23
6
0
Meta Tags15/15
Content6/12
Headings8/8
Technical21/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
D
dualit.comdualit.com

Dualit — Award winning toasters, kettles, coffee & more

Discover Dualit's award-winning British appliances, meticulously crafted for a lifetime of use. No gimmicks. No compromise. It must be Dualit.

Title Length55 chars

Recommended: 50-60 chars (~334px / 580px)

Description Length142 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    5 URLs

    5 sub-sitemaps

    robots.txt

    160 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    26/100
    Needs Work
    7 14 1

    Sponsored

    AI & LLM Readiness

    D47/100
    Bot Access
    20/25
    Machine Read.
    15/25
    Schema Data
    1/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:1%
    Words:550
    Token eff.:Optimal
    Sections/1K:10.9

    Structured Data

    1 JSON-LD
    sameAs entity links

    Citation Readiness

    Opening Summary11w
    Descriptive Headingsavg 1.5w
    Canonical URL
    Open Graph2/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    79/100
    12
    Passed
    2
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    6/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    42/100
    F
    976 mg
    CO₂e / view
    9.4 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    1.12 g
    vs
    Returning (cached)
    558 mg
    Annual (10K/mo)
    117.1 kg
    Emission Segments
    Data Center
    48 mg
    Network
    287 mg
    Device
    641 mg
    Resource Breakdown
    JavaScript
    867.9 KB
    Images
    1.7 MB
    CSS
    40.2 KB
    Fonts
    1.1 KB
    HTML
    47.2 KB
    Other
    6.8 MB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    81%Very Good
    Interactive

    HTTPS

    WAF

    62d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-384

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    15.04.2026

    Valid Until

    14.07.2026

    Subject Alternative Names (1)

    www.dualit.com

    SHA-256 Fingerprint

    91:7C:E7:46:5D:8B:87:23:B9:3D:E4:29:90:AF:8B:4B:38:E7:BE:91...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cf-cache-status
    DYNAMIC
    cf-ray🇩🇪 Frankfurt
    9fac7301cb1ca19f-FRA
    content-encoding
    ⚡ Brotli(br)
    content-language
    en-GB
    content-length
    48066
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    65

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (3)

    eu-smtp-inbound-2.mimecast.com
    mailhost.dualit.com
    eu-smtp-inbound-1.mimecast.com

    Domain Information

    dualit.com

    Domain Age
    27y 12m

    Created

    22.05.1998

    Expires

    21.05.2034

    Last Updated

    21.05.2024

    Registrar

    Network Solutions, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    72/100
    Mobile Friendly2 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    gill-sans-nova

    WCAG AAA
    82/100
    Readability
    /30
    24/30

    20px · LH 1.40

    Hierarchy
    /20
    16/20

    5x ratio · ✓ H1→H6

    WCAG
    /25
    22/25

    7.46:1 min contrast

    Performance
    /25
    20/25

    1 font · 1 req

    Heading Font

    gill-sans-nova

    Sans100px

    Body Font

    gill-sans-nova

    Sans20px

    Contrast Ratio

    7.46:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~36 CPL

    Narrow lines
    100px
    h1
    60px
    h2
    24px
    h3
    20px
    p

    ✅ Excellent readability: 20px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 7.5:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 5.0x larger than body text.

    ⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

    GGoogle FontsBuy on MyFontsFluid Type

    Color Palette

    8 unique colors
    2.46:1 Fail Light
    #aaa4a3
    Other· 33.6%
    #ffffff
    Text· 13.399999999999999%
    #796e60
    Primary· 15%
    #625946
    Secondary· 11.8%
    #4c402c
    Secondary· 3.8%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    Marketing Automation

    1
    KlaviyoE-commerce

    Email marketing and automation platforms

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    Reviews & Social Proof

    1
    YotpoMid-Market

    Customer reviews and testimonials

    4

    Categories

    6

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    27 Resources

    20
    Scripts
    7
    Styles
    15
    Async
    6
    Defer

    Top Script Sources

    dualit.com(5)googletagmanager.com(3)cdn.shopify.com(2)static.rechargecdn.com(1)cdn-loyalty.yotpo.com(1)

    Website Identity

    Dualit Limited

    Dualit Limited

    Corporation

    Discover Dualit's award-winning British appliances, meticulously crafted for a lifetime of use. No gimmicks. No compromise. It must be Dualit.

    www.dualit.com
    27 years old

    County Oak Way, Crawley

    RH11 7ST, Crawley, West Sussex

    UK

    Location detected: 🇬🇧 United Kingdom, Crawleyvia schema_nap
    Network Solutions, LLC📧 Mimecasten

    Sponsored

    Last analyzed: 12 May 2026 at 21:17

    Historical Analysis & Change Tracking