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dshop.com.au

https://dshop.com.au· First analyzed 29 May 2026· Updated 29 May 2026
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dshop.com.au
Desktop screenshot of dshop.com.au
Mobile screenshot of dshop.com.au
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇦🇺 Australiavia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

pete.ns.cloudflare.com.alina.ns.cloudflare.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
842 ms10%
Speed Index
1.1 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.9 MB
260 requests

Image Optimization

Lazy LoadWebPAVIFResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
New Dshop-Development
Shopify Theme

Detected Apps

Judge.meFacebook ChannelInstagram ShoppingPinterestTikTok

Technology Stack

13 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

CSS Frameworks

2
Bootstrap
Tailwind CSS

Reviews

2
TrustpilotJudge.me

Libraries

1
jQuery

UI Components

1
Swiper

Advertising

1
Microsoft Advertising

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B76/100
24
3
2
Meta Tags15/15
Content8/12
Headings3/8
Technical22/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
D
dshop.com.audshop.com.au

Dshop | AU's #1 Online Store for Furniture, Homeware & More

Shop affordable furniture for every room, fitness, décor & more at Dshop. Fast Australia-wide delivery. Everything you need to upgrade your home for less.

Title Length59 chars

Recommended: 50-60 chars (~361px / 580px)

Description Length154 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing H1 tag — every page should have exactly one H1
  • • Most images missing alt text (69/131) — critical for accessibility and SEO

5 issues found

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Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

147 rules

Sitemap reference found

Local SEO

Local Search Readiness

18/100
Poor
5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D45/100
Bot Access
20/25
Machine Read.
7/25
Schema Data
7/25
Citation
11/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:4,580
Token eff.:Poor Structure

Structured Data

5 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headingsavg 2w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
88/100
14
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • •Accessibility recommendation preview...
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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
64/100
C
201 mg
CO₂e / view
1.9 MB
Page Weight
50%
Cleaner Than
New Visitor
230 mg
vs
Returning (cached)
115 mg
Annual (10K/mo)
24.1 kg
Emission Segments
Data Center
10 mg
Network
59 mg
Device
132 mg
Resource Breakdown
JavaScript
1.3 MB
Images
366.9 KB
CSS
96.3 KB
Fonts
118.0 KB
HTML
75.0 KB
Other
6.8 KB
Green Hosting Verified
Cloudflare
GWF Verified
4 recommendations
  • •Carbon footprint recommendation preview...
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A

Security Score

81%Very Good
Interactive

HTTPS

WAF

50d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

19.04.2026

Valid Until

18.07.2026

Subject Alternative Names (1)

dshop.com.au

SHA-256 Fingerprint

8B:3E:03:8C:60:3C:BE:41:21:4E:96:27:C4:F2:67:DB:C0:2F:0E:21...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇫🇷 Paris
a032313429b56f75-CDG
content-encoding
⚡ Brotli(br)
content-language
en-AU
content-length
76483
Good Warning Issue

Email Infrastructure

Google Workspace

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt4.aspmx.l.google.com
aspmx.l.google.com
alt2.aspmx.l.google.com
alt1.aspmx.l.google.com

+1 more

Domain Information

dshop.com.au

Last Updated

21.05.2025

Registrar

GoDaddy.com LLC trading as GoDaddy.com

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
79/100
Mobile Friendly27 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
1 recommendation
  • •Mobile compatibility recommendation preview...
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Typography & Readability

BDO Grotesk

WCAG AAA
80/100
Readability
/30
21/30

14px · LH 1.80

Hierarchy
/20
16/20

2.86x ratio · ✓ H1→H6

WCAG
/25
23/25

9.19:1 min contrast

Performance
/25
20/25

1 font · 2 req

Heading Font

BDO Grotesk

Sans40px

Body Font

BDO Grotesk

Sans14px

Contrast Ratio

9.19:1

WCAG AAA (≥7:1)

Reading Comfort

~51 CPL

Optimal (45–75)
40px
h1
24px
h2
18px
h3
15px
h4
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line length: ~51 chars/line (ideal 45–75 CPL).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 9.2:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.9x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 62

Color Palette

6 unique colors
18.1:1 AAA Light
#ffffff
Background· 59.400000000000006%
#161616
Text· 22.5%
#9a5c4c
Primary· 6.3%
#cabcb1
Secondary· 5.2%
#541316
Accent· 3.2%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Advertising

1
Facebook PixelMid-Market

Ad platforms and retargeting pixels

Reviews & Social Proof

1
Judge.meSMB

Customer reviews and testimonials

3

Categories

3

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
8
Async
13
Defer

Top Script Sources

dshop.com.au(14)googletagmanager.com(2)connect.facebook.net(2)local(1)shop.app(1)

Website Identity

Dshop Return Policy

Dshop Return Policy

MerchantReturnPolicy

Dshop is Australia's #1 online destination for furniture, homewares, fitness equipment, outdoor gear, toys, and more. Proudly Australian-owned and operated, offering unbeatable prices and fast one-day dispatch from local warehouses.

dshop.com.au/policies/refund-policy
Location detected: 🇦🇺 Australiavia tld
GoDaddy.com LLC trading as GoDaddy.com📧 Google Workspaceen-AU

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Last analyzed: 29 May 2026 at 02:51

Historical Analysis & Change Tracking