StackOptic
Back to Search
dsa.org favicon

dsa.org

https://dsa.org· First analyzed 10 May 2026· Updated 10 May 2026
Export
dsa.org
Desktop screenshot of dsa.org
Mobile screenshot of dsa.org
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

34.197.91.160

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Nginx

Nameservers

ns-1162.awsdns-17.org.ns-180.awsdns-22.com.ns-1911.awsdns-46.co.uk.ns-614.awsdns-12.net.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
960 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
6.5 MB
76 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Sitefinity

Technology Stack

9 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Social

1
AddThis

Web Servers

1
Nginx

Frameworks

1
ASP.NET

Customer Support

1
Zendesk

SEO Analysis

D59/100
14
10
0
Meta Tags12/15
Content11/12
Headings6/8
Technical12/21
E-E-A-T0/7
Images4/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile1/4
Indexability3/3
D
dsa.orgdsa.org

Direct Selling Association I Representing Direct Selling Companies

The Direct Selling Association is the national trade association for companies that manufacture and distribute goods and services sold directly to consumers.

Title Length66 chars

Recommended: 50-60 chars (~383px / 580px)

Description Length158 chars

Recommended: 120-160 chars

Issues (0)

    10 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    5/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F39/100
    Bot Access
    20/25
    Machine Read.
    10/25
    Schema Data
    0/25
    Citation
    9/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:6%
    Words:668
    Token eff.:Optimal
    Sections/1K:31.4

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary19w
    Descriptive Headingsavg 3.9w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    68/100
    8
    Passed
    5
    Critical
    0
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    11/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    3/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    24/100
    F
    674 mg
    CO₂e / view
    6.5 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    770 mg
    vs
    Returning (cached)
    385 mg
    Annual (10K/mo)
    80.9 kg
    Emission Segments
    Data Center
    33 mg
    Network
    198 mg
    Device
    443 mg
    Resource Breakdown
    JavaScript
    1.1 MB
    Images
    3.7 MB
    CSS
    1.7 MB
    HTML
    20.1 KB
    Other
    10.2 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    8 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    0%Critical

    No SSL

    No WAF

    N/A

    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache)
    content-encoding
    📦 Gzip(gzip)
    content-type
    text/html; charset=utf-8
    date
    Sun, 10 May 2026 20:47:02 GMT
    expires
    -1
    pragma
    no-cache
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (3)

    dsa-org.mx1-us.mailanyone.net
    dsa-org.mx2-us.mailanyone.net
    dsa-org.mx3-us.mailanyone.net

    Domain Information

    dsa.org

    Domain Age
    30y 4m

    Created

    20.12.1995

    Expires

    19.12.2028

    Last Updated

    25.10.2025

    Registrar

    Network Solutions, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    69/100
    Mobile Friendly8 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Montserrat + Source Sans 3

    WCAG Partial
    64/100
    Readability
    /30
    22/30

    16px · LH 1.30

    Hierarchy
    /20
    16/20

    3x ratio

    WCAG
    /25
    15/25

    1:1 min contrast

    Performance
    /25
    11/25

    3 fonts · 3 req

    Heading Font

    Montserrat

    Sans48px

    Body Font

    Source Sans 3

    Sans16px

    Contrast Ratio

    1:1

    20 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    48px
    h1
    36px
    h2
    28px
    h3
    22px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

    ❌ Very complex text: Flesch score 26/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 20 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 3.0x larger than body text.

    Buy on MyFontsFlesch 26

    Color Palette

    7 unique colors
    Dark
    #1e1e1e
    Text· 31.199999999999996%
    #38a9e1
    Accent· 36.7%
    #fffefd
    Primary· 11.8%
    #af9188
    Secondary· 7.8%
    #adc6ce
    Secondary· 3.7%
    #409bc9
    Accent· 2.7%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Social Media

    1
    AddThisFree

    Social widgets and sharing tools

    2

    Categories

    3

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    28 Resources

    19
    Scripts
    9
    Styles
    13
    Async
    0
    Defer

    Top Script Sources

    local(12)googletagmanager.com(2)polo.feathr.co(2)google-analytics.com(1)cdn.feathr.co(1)

    Website Identity

    dsa.org

    contact@dsa.org
    30 years old
    Location detected: 🇺🇸 United Statesvia ip
    Network Solutions, LLC

    Sponsored

    Last analyzed: 10 May 2026 at 20:48

    Historical Analysis & Change Tracking