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dresstok.co.uk

https://dresstok.co.uk· First analyzed 24 May 2026· Updated 24 May 2026
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dresstok.co.uk
Desktop screenshot of dresstok.co.uk
Mobile screenshot of dresstok.co.uk
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.32

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns06.domaincontrol.com.ns05.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
620 ms10%
Speed Index
806 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
181 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Jewelias-1.0.0-sections-readyCustom
Shopify Theme

Detected Apps

Judge.meTidioInstagram ShoppingPinterest

Technology Stack

11 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
FullStory

Libraries

1
jQuery

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Customer Support

1
Tidio

Reviews

1
Judge.me

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

C67/100
20
8
1
Meta Tags7/15
Content8/12
Headings7/8
Technical22/25
E-E-A-T2/7
Images3/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile2/4
Indexability3/3
D
dresstok.co.ukdresstok.co.uk

Custom Prom Dress, Occasion Gown, Wedding Dress | Find Your Own Sty...

We invite you to dare to try on different latest styles with unique and find the perfect prom dresses, homecoming dresses, bridesmaid dresses and wedding gow...

Title truncated. Description truncated.
Title Length86 chars

Recommended: 50-60 chars (~535px / 580px)

Description Length218 chars

Recommended: 120-160 chars

Issues (1)

  • • Title is too long (86 chars, ~535px). Will be truncated in search results.

9 issues found

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Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

16/100
Poor
4 13 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D48/100
Bot Access
20/25
Machine Read.
14/25
Schema Data
2/25
Citation
12/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:1,011
Token eff.:Optimal
Sections/1K:1

Structured Data

Microdata
Organization×1.1microdata

Citation Readiness

Opening Summary687w
Descriptive Headingsavg 1.9w
Canonical URL
Open Graph3/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
79/100
15
Passed
2
Critical
4
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
8/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
8/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
55/100
D
226 mg
CO₂e / view
2.2 MB
Page Weight
50%
Cleaner Than
New Visitor
259 mg
vs
Returning (cached)
129 mg
Annual (10K/mo)
27.2 kg
Emission Segments
Data Center
11 mg
Network
67 mg
Device
149 mg
Resource Breakdown
JavaScript
1.1 MB
Images
879.6 KB
CSS
217.5 KB
Fonts
1.6 KB
HTML
41.3 KB
Other
3.5 KB
Green Hosting Verified
Cloudflare
GWF Verified
5 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

89d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

24.05.2026

Valid Until

22.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.dresstok.co.uk

SHA-256 Fingerprint

69:E3:ED:E2:BA:94:43:2B:B1:F0:A7:FF:27:AA:71:31:29:17:57:AD...

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HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
a00e3ee1bec88ceb-BOS
content-encoding
⚡ Brotli(br)
content-language
en-US
content-length
41995
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

45

SPF
DKIM
DMARC

MX Records (2)

mxbiz2.qq.com
mxbiz1.qq.com

Domain Information

dresstok.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
59/100
Mobile Friendly18 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0, minimal-ui
3 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Poppins

WCAG AA
68/100
Readability
/30
16/30

12px · LH 1.67

Hierarchy
/20
13/20

2.31x ratio

WCAG
/25
21/25

6.9:1 min contrast

Performance
/25
18/25

2 fonts · 4 req

Heading Font

Poppins

Sans28px

Body Font

Poppins

Sans12px

Contrast Ratio

6.9:1

WCAG AA (≥4.5:1)

Reading Comfort

~54 CPL

Optimal (45–75)
28px
h1
24px
h2
50px
h3
12px
p
Minor Second
Scale

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line length: ~54 chars/line (ideal 45–75 CPL).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.9:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Strong hierarchy: Headlines are 2.3x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle FontsFluid Type

Color Palette

9 unique colors
Light
#ffffff
Text· 14.1%
#fef0e5
Primary· 36.8%
#3b241a
Secondary· 12.3%
#c9b9ab
Secondary· 8.3%
#a9624f
Secondary· 7.7%
#c18f73
Secondary· 6.4%
#964c34
Secondary· 4.9%
#e1d5ca
Secondary· 4.9%

Business & Marketing Stack

3 Tools Detected

Advanced

Customer Support

1
TidioSMB

Live chat and helpdesk tools

Behavior Analytics

1
Google AnalyticsFree

User behavior and product analytics

Reviews & Social Proof

1
Judge.meSMB

Customer reviews and testimonials

3

Categories

3

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

Sponsored

Scripts & Styles

27 Resources

20
Scripts
7
Styles
12
Async
6
Defer

Top Script Sources

dresstok.co.uk(13)googletagmanager.com(2)code.tidio.co(1)ajax.googleapis.com(1)local(1)

Website Identity

dresstok.co.uk

Location detected: 🇬🇧 United Kingdomvia tld
en

Social Profiles

InstagramPinterest

Sponsored

Last analyzed: 24 May 2026 at 18:08

Historical Analysis & Change Tracking