dreams.co.uk

https://dreams.co.uk· First analyzed 29 Apr 2026· Updated 29 Apr 2026

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dreams.co.uk

Mobile

Sponsored

Hosting Provider

Cloudflare

cloudflare.com

IP Address

104.20.42.212

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ian.ns.cloudflare.com.kim.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

536 ms10%

Speed Index

697 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

809 KB

208 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

CMS

WordPress

Infrastructure

Hosting

Cloudflare

CDN

Cloudflare

Technology Stack

9 Technologies Detected

CSS Frameworks

Analytics

Tag Managers

Advertising

Microsoft Advertising

Reviews

Trustpilot

CDN

Cloudflare

Security

reCAPTCHA

SEO Analysis

A81/100

Meta Tags15/15

Content8/12

Headings3/8

Technical24/25

E-E-A-T2/7

Images7/7

Links5/5

URL5/5

Social4/5

Freshness2/4

Mobile3/4

Indexability3/3

dreams.co.ukdreams.co.uk

Dreams | Beds from the UK's Leading Bed & Mattress Store

Shop online for beds, mattresses & more from leading brands with free delivery nationwide. All sizes. Comfort guarantee. We're never beaten on price!

Title Length56 chars

Recommended: 50-60 chars (~349px / 580px)

Description Length149 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

6 issues found

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Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

25 rules

Sitemap reference found

Local SEO

Local Search Readiness

31/100

Needs Work

8 11

Sponsored

AI & LLM Readiness

D44/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

5/25

Citation

12/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:1,701

Token eff.:Optimal

Structured Data

1 JSON-LD

Organization×1.1SearchAction

sameAs entity links

Citation Readiness

Opening Summary111w

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

55/100

Passed

Critical

Warnings

Images & Alt Text

8/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

5/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

12/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

66/100

82 mg

CO₂e / view

809.2 KB

Page Weight

80%

Cleaner Than

New Visitor

93 mg

Returning (cached)

47 mg

Annual (10K/mo)

9.8 kg

Emission Segments

Data Center

4 mg

Network

24 mg

Device

54 mg

Resource Breakdown

JavaScript

492.6 KB

Images

20.2 KB

CSS

201.5 KB

HTML

88.2 KB

Other

6.7 KB

Green Hosting Verified

Cloudflare

GWF Verified

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

61%Fair

Interactive

HTTPS

WAF

49d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

19.03.2026

Valid Until

17.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

dreams.co.uk*.dreams.co.uk

SHA-256 Fingerprint

B6:35:20:56:78:FF:6E:4D:06:B7:7F:27:77:6D:AA:5A:21:89:A3:E6...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

9f4109eaaf440d57-MXP

content-encoding

⚡ Brotli(br)

content-language

content-type

text/html;charset=UTF-8

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

dreams-co-uk.mail.protection.outlook.com

Domain Information

dreams.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

79/100

Mobile Friendly153 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Helvetica

WCAG AA

51/100

Readability

/30

15/30

13px · LH 1.50

Hierarchy

/20

7/20

WCAG

/25

19/25

4.56:1 min contrast

Performance

/25

10/25

4 fonts · 10 req

Heading Font

Helvetica

Sans

Body Font

Helvetica

Sans13px

Contrast Ratio

4.56:1

WCAG AA (≥4.5:1)

Reading Comfort

~41 CPL

Narrow lines

45px

18px

13px

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 39/100. Simplify sentences for wider reach.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.6:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

Buy on MyFontsFlesch 39

Color Palette

10 unique colors

2.11:1 Fail Light

#ffffff

Background· 31.700000000000003%

#b9b0b9

Other· 5.3%

#db052b

Accent· 17.9%

#2e1461

Primary· 16%

#966a83

Secondary· 5.9%

#1a1841

Secondary· 5.2%

#33384b

Secondary· 3.7%

#620944

Accent· 1%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Reviews & Social Proof

TrustpilotMid-Market

BazaarvoiceEnterprise

Customer reviews and testimonials

Sponsored

Scripts & Styles

25 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(5)maps.googleapis.com(3)bat.bing.com(2)local(2)webassistant.onconverse.app(1)

Website Identity

Dreams

Organization

0345 646 0684

www.dreams.co.uk/

Location detected: 🇬🇧 United Kingdomvia tld

📧 Microsoft 365enEst. 1985

Social Profiles

Facebook X (Twitter)Instagram LinkedIn YouTube Pinterest

Sponsored

Last analyzed: 29 Apr 2026 at 20:26

Historical Analysis & Change Tracking