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douglas.ca

https://douglas.ca· First analyzed 31 May 2026· Updated 31 May 2026
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douglas.ca
Desktop screenshot of douglas.ca
Mobile screenshot of douglas.ca
Mobile

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Hosting Provider

aws.amazon.com

IP Address

3.164.68.24

Site Location

🇨🇦 Canadavia tld

Server Location

🇫🇮 Helsinki, Finland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

CloudFront

CDN

CloudFront

Nameservers

ns-1182.awsdns-19.org.ns-2012.awsdns-59.co.uk.ns-444.awsdns-55.com.ns-939.awsdns-53.net.

Performance

94

Core Web Vitals

Weight

First Contentful Paint
1.2 s10%
Speed Index
1.6 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
4.8 MB
250 requests
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPressv6.8.5
cms
Douglas (Rationalize)v1.0.0Custom
by GoodMorning.com
View Theme

SEO Analysis

A86/100
25
3
1
Meta Tags14/15
Content11/12
Headings8/8
Technical25/25
E-E-A-T2/7
Images1/7
Links5/5
URL5/5
Social5/5
Freshness4/4
Mobile3/4
Indexability3/3
D
douglas.cadouglas.ca

Douglas®: Canada’s Best Mattress – Perfectly Balanced Comfort

Canada’s award-winning mattress. A Canadian-made, cooling gel foam mattress in a box with ✓Free Shipping ✓365-Night Trial ✓15-Year Warranty ✓Free Sleep Bundle!

Title Length61 chars

Recommended: 50-60 chars (~375px / 580px)

Description Length159 chars

Recommended: 120-160 chars

Issues (1)

  • Most images missing alt text (92/142) — critical for accessibility and SEO

Crawlability

Sitemap

Type: standard

260 URLs

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

40/100
Fair
11 8

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AI & LLM Readiness

D47/100
Bot Access
20/25
Machine Read.
2/25
Schema Data
7/25
Citation
18/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:8%
Words:3,427
Token eff.:Poor Structure
Depth:1/5

Structured Data

4 JSON-LD
Organization×1.1WebSiteBreadcrumbList
sameAs entity links

Citation Readiness

Opening Summary14w
Descriptive Headingsavg 4.5w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
77/100
13
Passed
4
Critical
0
Warnings
Images & Alt Text
10/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
38/100
F
498 mg
CO₂e / view
4.8 MB
Page Weight
15%
Cleaner Than
New Visitor
569 mg
vs
Returning (cached)
285 mg
Annual (10K/mo)
59.8 kg
Emission Segments
Data Center
24 mg
Network
146 mg
Device
327 mg
Resource Breakdown
JavaScript
465.5 KB
Images
2.5 MB
CSS
1.8 MB
HTML
31.6 KB
Other
1.5 KB
Green Hosting Verified
Amazon Web Services (AWS)
Provider Match
5 recommendations
  • Carbon footprint recommendation preview...
F

Security Score

21%Critical
Interactive

HTTPS

No WAF

123d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

02.09.2025

Valid Until

01.10.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.douglas.ca

SHA-256 Fingerprint

D0:67:B1:BF:A1:E6:6C:81:8D:4E:05:4D:DA:3A:23:7C:D0:88:2B:FA...

Top Recommendations

Security recommendation preview

HTTP Headers

Developer Console

age
34690
alt-svc
h3=":443"; ma=86400
cache-control
🟡 60s(max-age=60, must-revalidate)
content-encoding
Brotli(br)
content-type
text/html; charset=UTF-8
date
Sat, 30 May 2026 22:17:56 GMT
Good Warning Issue

Email Infrastructure

Google Workspace

Score

70

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

aspmx.l.google.com
alt1.aspmx.l.google.com
aspmx3.googlemail.com
aspmx2.googlemail.com

+1 more

Domain Information

douglas.ca

Domain Age
25y 7m

Created

10.10.2000

Expires

20.05.2034

Last Updated

16.05.2025

Registrar

Go Daddy Domains Canada, Inc

DNSSEC
Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner
OneTrust
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: OneTrust
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly9 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, minimum-scale=1, user-scalable=yes
3 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Neue Einstellung

WCAG Partial
62/100
Readability
/30
14/30

12px · LH 1.50

Hierarchy
/20
11/20

1.17x ratio

WCAG
/25
19/25

2.28:1 min contrast

Performance
/25
18/25

1 font · 5 req

Heading Font

Neue Einstellung

Sans14px

Body Font

Neue Einstellung

Sans12px

Contrast Ratio

2.28:1

1 issue

Reading Comfort

~40 CPL

Narrow lines
14px
h1
48px
h2
24px
h3
20px
h4
12px
p
Golden Ratio
Scale

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 2.3:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

Buy on MyFontsFluid Type (rem)

Color Palette

9 unique colors
Light
#ffffff
Text· 13%
#531313
Accent· 27.700000000000003%
#8a2020
Primary· 13.8%
#ede6e3
Secondary· 13.600000000000001%
#eec5b6
Primary· 10.8%
#dfd4ce
Secondary· 7.5%
#a56349
Secondary· 6.9%
#daae95
Secondary· 6.2%

Business & Marketing Stack

11 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

2

User behavior and product analytics

Social Media

1

Social widgets and sharing tools

A/B Testing & Optimization

1

Experimentation and conversion optimization

Reviews & Social Proof

1

Customer reviews and testimonials

6

Categories

11

Total Tools

1

Enterprise

6

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
16
Async
0
Defer

Top Script Sources

googletagmanager.com(5)analytics.tiktok.com(3)staticw2.yotpo.com(2)connect.facebook.net(2)douglas.ca(2)

Website Identity

Douglas

Organization

Canada’s award-winning mattress. A Canadian-made, cooling gel foam mattress in a box with ✓Free Shipping ✓365-Night Trial ✓15-Year Warranty ✓Free Sleep Bundle!

Location detected: 🇨🇦 Canadavia tld
Go Daddy Domains Canada, Inc📧 Google Workspaceen-CA

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Last analyzed: 31 May 2026 at 07:56

Historical Analysis & Change Tracking