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doritos.com

https://doritos.com· First analyzed 08 May 2026· Updated 08 May 2026
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doritos.com
Desktop screenshot of doritos.com
Mobile screenshot of doritos.com
Mobile

Sponsored

Hosting Provider

Incapsula Inc

IP Address

45.223.27.132

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 San Mateo, United States

ASN

AS19551

Organization

Incapsula Inc

Nameservers

ns6.pbsg.com.ns5.pbsg.com.ns3.pbsg.com.ns1.pbsg.com.+2 more

Performance

99

Core Web Vitals

Weight

First Contentful Paint
728 ms10%
Speed Index
946 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
8.2 MB
107 requests

Image Optimization

Lazy Load
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Infrastructure
Hosting
Incapsula Inc

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

8 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Facebook Pixel

Advertising

2
Google AdsSnapchat Pixel

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Popups & Forms

1
OptinMonster

SEO Analysis

C67/100
21
8
0
Meta Tags9/15
Content8/12
Headings8/8
Technical17/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
D
doritos.comdoritos.com

Home | Doritos

DORITOS® is more than chips and dips – through its iconic flavors and signature crunch Doritos ignites boldness in everyone.

Title Length14 chars

Recommended: 50-60 chars (~85px / 580px)

Description Length124 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    85 URLs

    robots.txt

    53 rules

    Local SEO

    Local Search Readiness

    10/100
    Poor
    3 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D42/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    0/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:1%
    Words:416
    Token eff.:Optimal
    Sections/1K:2.4
    Depth:1/5

    Structured Data

    Microdata

    Citation Readiness

    Opening Summary1393w
    Descriptive Headingsavg 4.1w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    89/100
    15
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    4/100
    F
    1.04 g
    CO₂e / view
    8.2 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    1.19 g
    vs
    Returning (cached)
    596 mg
    Annual (10K/mo)
    125.1 kg
    Emission Segments
    Data Center
    233 mg
    Network
    250 mg
    Device
    560 mg
    Resource Breakdown
    JavaScript
    216.7 KB
    Images
    7.8 MB
    CSS
    187.3 KB
    HTML
    24.8 KB
    Other
    620 B
    Green Hosting Not Verified
    Incapsula Inc
    9 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    26%Critical
    Interactive

    HTTPS

    WAF

    284d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    Valid From

    14.02.2026

    Valid Until

    16.02.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (4)

    www.doritos.comdoritos.comthelogogoeshere.comwww.thelogogoeshere.com

    SHA-256 Fingerprint

    01:18:A6:83:03:71:ED:CC:CC:82:B1:3A:9B:32:5A:C9:9B:96:B6:FF...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache, no-store)
    content-length
    212
    content-type
    text/html
    x-iinfo
    47-81368391-0 2NNN RT(1778235061628 102) q(0 -1 -1 1) r(0 -1...
    set-cookie
    visid_incap_1722534
    Good Warning Issue

    Email Infrastructure

    Amazon SES

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    inbound-smtp.us-east-1.amazonaws.com

    Domain Information

    doritos.com

    Domain Age
    28y 8m

    Created

    27.08.1997

    Expires

    26.08.2026

    Last Updated

    22.08.2024

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    80/100
    Mobile Friendly98 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0, viewport-fit=cover
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Knockout-68FullFeatherwt + Arial

    WCAG Partial
    57/100
    Readability
    /30
    18/30

    16px · LH 1.31

    Hierarchy
    /20
    15/20

    2x ratio · ✓ H1→H6

    WCAG
    /25
    11/25

    1:1 min contrast

    Performance
    /25
    13/25

    System fonts

    Heading Font

    Knockout-68FullFeatherwt

    Sans32px

    Body Font

    Arial

    Sans16px

    Contrast Ratio

    1:1

    15 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    32px
    h1
    56px
    h2
    56px
    h3
    16px
    p
    Augmented Fourth
    Scale

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.31). Increase to 1.4–1.6 for better readability.

    ❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 15 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.0x larger than body text.

    Buy on MyFontsFlesch 0

    Color Palette

    6 unique colors
    5.91:1 AA Dark
    #282828
    Text· 65.79999999999998%
    #9ba79e
    Other· 3.5%
    #ffffff
    Primary· 0%
    #303a46
    Secondary· 9.4%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Advertising

    1
    Facebook PixelMid-Market

    Ad platforms and retargeting pixels

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    3

    Categories

    4

    Total Tools

    0

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Ad Networks

    Amazon Publisher Services

    Sponsored

    Scripts & Styles

    28 Resources

    20
    Scripts
    8
    Styles
    13
    Async
    2
    Defer

    Top Script Sources

    googletagmanager.com(5)connect.facebook.net(3)youtube.com(2)cdn.curator.io(2)cdn-prod.securiti.ai(2)

    Website Identity

    doritos.com

    28 years old
    Location detected: 🇺🇸 United Statesvia ip
    CSC Corporate Domains, Inc.📧 Amazon SESen

    Sponsored

    Last analyzed: 08 May 2026 at 10:11

    Historical Analysis & Change Tracking