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discoverdurham.com

https://discoverdurham.com· First analyzed 12 May 2026· Updated 12 May 2026
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discoverdurham.com
Desktop screenshot of discoverdurham.com
Mobile screenshot of discoverdurham.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

3.217.73.0

Site Location

🇺🇸 Durham, United Statesvia schema_nap

Server Location

🇺🇸 Ashburn, United States

ASN

AS14618

Organization

AWS EC2 (us-east-1)

Server

Nginx

Nameservers

ns47.domaincontrol.com.ns48.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
622 ms10%
Speed Index
809 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.3 MB
122 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
HubSpot CMS

Technology Stack

14 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

CSS Frameworks

2
Tailwind CSS
Foundation

Advertising

2
LinkedIn AdsTikTok Pixel

UI Components

1
Owl Carousel

Other

1
Modernizr

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

Other

1
VWO

Web Servers

1
Nginx

SEO Analysis

A82/100
23
6
0
Meta Tags14/15
Content10/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile3/4
Indexability3/3
D
discoverdurham.comdiscoverdurham.com

Durham, NC Things to Do, Hotels, Events, Dining & Vacation Guide

Durham, NC's tourism guide to hotels, events, restaurants and attractions. Find fun things to do, download a guide and start planning your visit today!

Title Length64 chars

Recommended: 50-60 chars (~380px / 580px)

Description Length151 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    9 URLs

    9 sub-sitemaps

    robots.txt

    7 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    42/100
    Fair
    13 7 1

    Sponsored

    AI & LLM Readiness

    D50/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    4/25
    Citation
    19/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:2%
    Words:710
    Token eff.:Optimal

    Structured Data

    4 JSON-LD
    Person×1.3(min)BreadcrumbList
    sameAs entity links

    Citation Readiness

    Opening Summary1054w
    Descriptive Headingsavg 5.9w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    88/100
    16
    Passed
    2
    Critical
    0
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    12/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    51/100
    D
    234 mg
    CO₂e / view
    2.3 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    268 mg
    vs
    Returning (cached)
    134 mg
    Annual (10K/mo)
    28.1 kg
    Emission Segments
    Data Center
    12 mg
    Network
    69 mg
    Device
    154 mg
    Resource Breakdown
    JavaScript
    296.3 KB
    Images
    1.6 MB
    CSS
    342.0 KB
    HTML
    39.1 KB
    Other
    30.3 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    B

    Security Score

    71%Good
    Interactive

    HTTPS

    No WAF

    59d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    DigiCert Inc

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    30.06.2025

    Valid Until

    10.07.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    *.discoverdurham.comdiscoverdurham.com

    SHA-256 Fingerprint

    BA:56:4D:C6:91:A4:8C:E9:5D:A6:73:0B:6A:81:F6:19:F2:AC:5E:86...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟡 1s(max-age=1, private, must-revalidate)
    content-encoding
    📦 Gzip(gzip)
    content-length
    39784
    content-security-policy
    upgrade-insecure-requests; frame-ancestors 'self' *.visitwid...
    content-type
    text/html; charset=UTF-8
    date
    Tue, 12 May 2026 02:17:52 GMT
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (3)

    mx2-us1.ppe-hosted.com
    mx1-us1.ppe-hosted.com
    discoverdurham-com.mail.protection.outlook.com

    Domain Information

    discoverdurham.com

    Domain Age
    17y 7m

    Created

    30.09.2008

    Expires

    30.09.2026

    Last Updated

    01.10.2025

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly64 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Plex Sans + Plex Serif

    WCAG Partial
    69/100
    Readability
    /30
    20/30

    16px · LH 1.80

    Hierarchy
    /20
    19/20

    3x ratio · ✓ H1→H6

    WCAG
    /25
    14/25

    1:1 min contrast

    Performance
    /25
    16/25

    2 fonts · 8 req

    Heading Font

    Plex Sans

    Sans48px

    Body Font

    Plex Serif

    Serif16px

    Contrast Ratio

    1:1

    4 issues

    Reading Comfort

    ~38 CPL

    Narrow lines
    48px
    h1
    36px
    h2
    24px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.0x larger than body text.

    ✅ Lean font stack: 2 font families keeps load times fast.

    ✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

    Buy on MyFontsFlesch 58

    Color Palette

    12 unique colors
    14.98:1 AAA Light
    #ffffff
    Background· 20.6%
    #292628
    Text· 11.100000000000001%
    #141a1c
    Secondary· 15.2%
    #2f3d36
    Secondary· 9.1%
    #5d4b46
    Text· 5.3%
    #070a0d
    Primary· 5%
    #b17f5e
    Secondary· 4.6%
    #602830
    Secondary· 4%

    Business & Marketing Stack

    10 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    3
    Google AnalyticsFree
    Microsoft ClarityFree
    Google Tag ManagerFree

    User behavior and product analytics

    Advertising

    4
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise
    Pinterest AdsMid-Market
    TikTok PixelMid-Market

    Ad platforms and retargeting pixels

    Privacy & Cookies

    1
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    A/B Testing & Optimization

    1
    VWO (Visual Website Optimizer)Mid-Market

    Experimentation and conversion optimization

    5

    Categories

    10

    Total Tools

    1

    Enterprise

    6

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    17
    Async
    0
    Defer

    Top Script Sources

    connect.facebook.net(4)analytics.tiktok.com(3)s.pinimg.com(2)googletagmanager.com(2)scripts.clarity.ms(1)

    Website Identity

    Discover Durham

    Discover Durham

    TouristInformationCenter

    Durham, NC's tourism guide to hotels, events, restaurants and attractions. Find fun things to do, download a guide and start planning your visit today!

    admin@discoverdurham.com
    +1-919-687-0288
    www.discoverdurham.com/
    17 years old

    212 W Main St #101, Durham

    27701, Durham, NC

    US

    Location detected: 🇺🇸 United States, Durhamvia schema_nap
    GoDaddy.com, LLC📧 Microsoft 365en-US

    Sponsored

    Last analyzed: 12 May 2026 at 02:18

    Historical Analysis & Change Tracking