dirstore.co.uk

https://dirstore.co.uk· First analyzed 31 May 2026· Updated 31 May 2026

Export

dirstore.co.uk

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 BIRMINGHAM, United Kingdomvia schema

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns60.domaincontrol.com.ns59.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

686 ms10%

Speed Index

892 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.8 MB

241 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

Copy of 17th march 2026Custom

Shopify Theme

Detected Apps

Instagram ShoppingPinterest

Technology Stack

8 Technologies Detected

Analytics

Libraries

UI Components

CSS Frameworks

CDN

Customer Support

Security

SEO Analysis

B76/100

Meta Tags10/15

Content8/12

Headings3/8

Technical24/25

E-E-A-T2/7

Images7/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile4/4

Indexability3/3

dirstore.co.ukdirstore.co.uk

DIR Store - Salon Chair, Backwash unit, Barber Chair and Beauty Bed

DIR Store takes great pleasure in providing long-lasting, high-quality furniture that survives the test of time. Explore our salon furniture, salon chair, st...

Description truncated.

Title Length67 chars

Recommended: 50-60 chars (~402px / 580px)

Description Length316 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

5 issues found

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Crawlability

Sitemap

Type: index

125 URLs

125 sub-sitemaps

robots.txt

158 rules

Sitemap reference found

Local SEO

Local Search Readiness

66/100

Good

18 7

Sponsored

AI & LLM Readiness

D58/100

Bot Access

20/25

Machine Read.

13/25

Schema Data

11/25

Citation

14/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:1,880

Token eff.:Optimal

Structured Data

8 JSON-LD

Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headingsavg 3w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

85/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

20/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

12/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

12/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

44/100

394 mg

CO₂e / view

3.8 MB

Page Weight

15%

Cleaner Than

New Visitor

450 mg

Returning (cached)

225 mg

Annual (10K/mo)

47.2 kg

Emission Segments

Data Center

19 mg

Network

116 mg

Device

259 mg

Resource Breakdown

JavaScript

1.2 MB

Images

2.4 MB

CSS

121.3 KB

Fonts

38.6 KB

HTML

66.1 KB

Other

25.5 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

81%Very Good

Interactive

HTTPS

WAF

53d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

24.04.2026

Valid Until

23.07.2026

Subject Alternative Names (1)

www.dirstore.co.uk

SHA-256 Fingerprint

E1:06:D8:71:56:1A:06:0E:3E:07:8D:30:48:F7:B4:46:03:F4:FD:19...

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇺🇸 Washington DC

a04443e78b303f01-IAD

content-encoding

⚡ Brotli(br)

content-language

en-US

content-length

67413

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

MX Records (5)

aspmx.l.google.com

alt4.aspmx.l.google.com

alt2.aspmx.l.google.com

alt3.aspmx.l.google.com

+1 more

Domain Information

dirstore.co.uk

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

79/100

Mobile Friendly15 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Montserrat

WCAG Partial

76/100

Readability

/30

19/30

14px · LH 1.80

Hierarchy

/20

19/20

2.86x ratio · ✓ H1→H6

WCAG

/25

18/25

2.04:1 min contrast

Performance

/25

20/25

1 font · 3 req

Heading Font

Montserrat

Sans40px

Body Font

Montserrat

Sans14px

Contrast Ratio

2.04:1

1 issue

Reading Comfort

Single Font Family

left aligned

40px

18px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Hard to read: Flesch score 36/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 2.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 2.9x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 36

Color Palette

12 unique colors

2.72:1 Fail Dark

#000000

Background· 23.400000000000002%

#54534d

Text· 6.1%

#1b1911

Secondary· 14.2%

#b7ac93

Secondary· 8.4%

#877d6a

Secondary· 7.4%

#fcfbf8

Primary· 7.1%

#312e26

Text· 6.1%

#ecddc1

Accent· 6%

Business & Marketing Stack

2 Tools Detected

Advanced

CRM Systems

Zoho CRMMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

dirstore.co.uk(10)d1liekpayvooaz.cloudfront.net(2)googletagmanager.com(2)seo.apps.avada.io(1)swymv3free-01.azureedge.net(1)

Website Identity

DIR Store

Organization

DIR Store takes great pleasure in providing long-lasting, high-quality furniture that survives the test of time. Explore our salon furniture, salon chair, styling chair, salon station, backwash unit, barber chair, barber unit, beauty bed, treatment bed, cosmetic Bed, electric beauty bed, physio bed

[email protected]

+44 (0)121 6434 777

www.dirstore.co.uk

UNIT 1, 33 RIVER ROAD, BARKING

IG11 0EA, BARKING, England

Location detected: 🇬🇧 United Kingdom, BIRMINGHAMvia schema

📧 Google Workspaceen

Sponsored

Last analyzed: 31 May 2026 at 07:29

Historical Analysis & Change Tracking