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directcosmetics.com

https://directcosmetics.com· First analyzed 14 May 2026· Updated 14 May 2026
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directcosmetics.com
Desktop screenshot of directcosmetics.com
Mobile screenshot of directcosmetics.com
Mobile

Sponsored

Hosting Provider

UKFAST-MAN1FL2S2ROWAR5ROWDR2

IP Address

109.108.148.102

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 Manchester, United Kingdom

ASN

AS61323

Server

Visualsoft

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dilbert.ns.cloudflare.com.melody.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
657 ms10%
Speed Index
854 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
759 KB
89 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Ghost

Technology Stack

11 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft ClaritySegment

Other

1
lazysizes

Other

1
Modernizr

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Advertising

1
Google Ads

Customer Support

1
Zendesk

SEO Analysis

C66/100
21
4
2
Meta Tags9/15
Content3/12
Headings8/8
Technical22/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile3/4
Indexability3/3
D
directcosmetics.comdirectcosmetics.com

Direct Cosmetics - Affordable Cosmetics, Budget-Friendly Haircare, ...

Direct Cosmetics offers cheap branded cosmetics, discount fragrances, premium skincare and discount haircare products. Beauty Outlet: Top Brand Products.

Title truncated.
Title Length107 chars

Recommended: 50-60 chars (~641px / 580px)

Description Length153 chars

Recommended: 120-160 chars

Issues (2)

  • • Title is too long (107 chars, ~641px). Will be truncated in search results.
  • • Very thin content (12 words). Search engines need substantial content for ranking.

6 issues found

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Crawlability

Sitemap

Type: index

35 URLs

35 sub-sitemaps

robots.txt

59 rules

Sitemap reference found

Local SEO

Local Search Readiness

16/100
Poor
4 14

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F32/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
7/25
Citation
4/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:4,378
Token eff.:Poor Structure

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph0/3
Twitter Card0/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
71/100
9
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
10/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
51/100
B
94 mg
CO₂e / view
759.2 KB
Page Weight
80%
Cleaner Than
New Visitor
107 mg
vs
Returning (cached)
54 mg
Annual (10K/mo)
11.3 kg
Emission Segments
Data Center
21 mg
Network
23 mg
Device
50 mg
Resource Breakdown
JavaScript
101.8 KB
Images
309.3 KB
CSS
206.0 KB
Fonts
28.7 KB
HTML
112.6 KB
Other
788 B
Green Hosting Not Verified
UKFAST-MAN1FL2S2ROWAR5ROWDR2
4 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
B

Security Score

71%Good
Interactive

HTTPS

No WAF

193d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Sectigo Limited

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

24.10.2025

Valid Until

23.11.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

directcosmetics.comwww.directcosmetics.com

SHA-256 Fingerprint

18:96:19:7C:17:61:E8:C6:46:E5:16:AF:CF:A3:96:44:01:75:32:1D...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

accept-ranges
bytes
cache-control
🔴 No Cache(no-store, no-cache, must-revalidate, post-check=0, pre-check...)
content-encoding
📦 Gzip(gzip)
content-length
114989
content-security-policy
upgrade-insecure-requests; frame-ancestors 'self' live.sagep...
content-type
text/html; charset=UTF-8
Good Warning Issue

Email Infrastructure

Google Workspace

Score

90

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

aspmx.l.google.com
alt3.aspmx.l.google.com
alt2.aspmx.l.google.com
alt1.aspmx.l.google.com

+1 more

Domain Information

directcosmetics.com

Domain Age
27y 7m

Created

23.10.1998

Expires

22.10.2026

Last Updated

23.09.2024

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
82/100
Mobile Friendly153 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1.0
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Inter

WCAG AAA
68/100
Readability
/30
20/30

14px · LH 1.86

Hierarchy
/20
11/20

1.43x ratio · ✓ H1→H6

WCAG
/25
21/25

15.91:1 min contrast

Performance
/25
16/25

1 font · 7 req

Heading Font

Inter

Sans20px

Body Font

Inter

Sans14px

Contrast Ratio

15.91:1

WCAG AAA (≥7:1)

Reading Comfort

~47 CPL

Optimal (45–75)
20px
h1
24px
h2
14px
p
Minor Third
Scale

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

⚠️ Wide line spacing (1.86). 1.4–1.6 is optimal for body text.

✅ Optimal line length: ~47 chars/line (ideal 45–75 CPL).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 15.9:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

Buy on MyFontsFlesch 59

Color Palette

9 unique colors
16.14:1 AAA Light
#ffffff
Primary· 51.900000000000006%
#232022
Text· 7.3%
#ebeeef
Secondary· 9.5%
#d2c199
Secondary· 6.8%
#a6b4a4
Secondary· 6.3%
#c4dac2
Secondary· 5.2%
#eee5cf
Secondary· 2.9%

Business & Marketing Stack

4 Tools Detected

Advanced

Behavior Analytics

3
Google Tag ManagerFree
Google AnalyticsFree
Microsoft ClarityFree

User behavior and product analytics

Reviews & Social Proof

1
FeefoMid-Market

Customer reviews and testimonials

2

Categories

4

Total Tools

0

Enterprise

1

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

24 Resources

20
Scripts
4
Styles
19
Async
1
Defer

Top Script Sources

googletagmanager.com(5)cdn.tangoo.it(2)google-analytics.com(2)scripts.clarity.ms(1)cdn.doofinder.com(1)

Website Identity

Direct Cosmetics Ltd

Direct Cosmetics Ltd

Organization
www.directcosmetics.com
27 years old
Location detected: 🇬🇧 United Kingdomvia ip
GoDaddy.com, LLC📧 Google Workspaceen-GB

Sponsored

Last analyzed: 14 May 2026 at 04:49

Historical Analysis & Change Tracking