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directbadminton.co.uk

https://directbadminton.co.uk· First analyzed 12 May 2026· Updated 12 May 2026
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directbadminton.co.uk
Desktop screenshot of directbadminton.co.uk
Mobile screenshot of directbadminton.co.uk
Mobile

Sponsored

Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

20.117.26.62

Site Location

🇬🇧 Stockon-On-Tees, United Kingdomvia schema_nap

Server Location

🇬🇧 Cardiff, United Kingdom

ASN

AS8075

Organization

Microsoft Azure Cloud (ukwest)

Server

Microsoft IIS

Nameservers

ns28.domaincontrol.com.ns27.domaincontrol.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
638 ms10%
Speed Index
829 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
9.2 MB
158 requests

Image Optimization

Lazy LoadAVIFResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
BigCommerce

Technology Stack

7 Technologies Detected

Analytics

2
Google Analytics
Google Analytics 4

Other

1
Modernizr

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Web Servers

1
Microsoft IISv10.0

Frameworks

1
ASP.NET

SEO Analysis

B71/100
20
6
0
Meta Tags11/15
Content11/12
Headings5/8
Technical19/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
D
directbadminton.co.ukdirectbadminton.co.uk

Badminton Rackets, Shoes and Shuttlecocks | Yonex | Direct Badminton

MEGASALE. Same day despatch up to 5PM.Great prices + fast delivery from leading UK Badminton website.

Title Length68 chars

Recommended: 50-60 chars (~411px / 580px)

Description Length102 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    37 rules

    Local SEO

    Local Search Readiness

    32/100
    Needs Work
    9 11

    Sponsored

    AI & LLM Readiness

    F36/100
    Bot Access
    17/25
    Machine Read.
    8/25
    Schema Data
    6/25
    Citation
    5/25

    AI Bot Access

    9/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:3%
    Words:2,968
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    1 JSON-LD
    Person×1.3Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary
    Descriptive Headings
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    D
    51/100
    6
    Passed
    4
    Critical
    3
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    10/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    2/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    0/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    5 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    29/100
    F
    948 mg
    CO₂e / view
    9.2 MB
    Page Weight
    5%
    Cleaner Than
    New Visitor
    1.08 g
    vs
    Returning (cached)
    541 mg
    Annual (10K/mo)
    113.7 kg
    Emission Segments
    Data Center
    46 mg
    Network
    278 mg
    Device
    623 mg
    Resource Breakdown
    JavaScript
    342.0 KB
    Images
    7.9 MB
    CSS
    724.3 KB
    HTML
    59.3 KB
    Other
    161.9 KB
    Green Hosting Verified
    Microsoft Azure
    Provider Match
    7 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    31%Critical
    Interactive

    HTTPS

    No WAF

    138d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    GoDaddy.com, Inc.

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    13.03.2026

    Valid Until

    27.09.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (11)

    www.directbadminton.co.ukwww.directsquash.co.ukwww.directhockey.co.ukwww.directpadel.ukwww.directsportseshop.co.ukdirectsportseshop.co.ukdirectbadminton.co.ukwww.directcycling.co.uk+3 more

    SHA-256 Fingerprint

    CF:B9:1A:D8:57:6C:E5:72:50:9D:A6:39:5B:EA:8B:32:F7:DC:DB:ED...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-headers
    *
    access-control-allow-methods
    *
    access-control-allow-origin
    *
    cache-control
    🟣 Private(private)
    content-encoding
    📦 Gzip(gzip)
    content-length
    60414
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    73

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (1)

    directbadminton-co-uk.mail.protection.outlook.com

    Domain Information

    directbadminton.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Consent Banner
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    66/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width,height=device-height,initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Poppins-SemiBold + Poppins-Regular

    WCAG Partial
    67/100
    Readability
    /30
    24/30

    16px · LH 1.50

    Hierarchy
    /20
    13/20

    2.5x ratio

    WCAG
    /25
    17/25

    2.25:1 min contrast

    Performance
    /25
    13/25

    2 fonts · 5 req

    Heading Font

    Poppins-SemiBold

    Sans40px

    Body Font

    Poppins-Regular

    Sans16px

    Contrast Ratio

    2.25:1

    5 issues

    Reading Comfort

    Dual Sans-Serif

    left aligned
    40px
    h1
    24px
    h4

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 46/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 2.2:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    ✅ Strong hierarchy: Headlines are 2.5x larger than body text.

    Buy on MyFontsFlesch 46

    Color Palette

    10 unique colors
    Dark
    #4c4c4c
    Other· 25.900000000000002%
    #060d0c
    Primary· 30.700000000000003%
    #5ab2ad
    Secondary· 6.9%
    #44090c
    Accent· 6.7%
    #093c4a
    Accent· 5.3%
    #354c1b
    Secondary· 4.2%
    #2f5754
    Secondary· 2.7%

    Business & Marketing Stack

    1 Tools Detected

    Growing

    Behavior Analytics

    1
    Google AnalyticsFree

    User behavior and product analytics

    1

    Categories

    1

    Total Tools

    0

    Enterprise

    0

    Mid-Market

    Assessment: Growing marketing technology adoption

    Sponsored

    Scripts & Styles

    12 Resources

    10
    Scripts
    2
    Styles
    3
    Async
    1
    Defer

    Top Script Sources

    local(6)googletagmanager.com(3)gstatic.com(1)

    Website Identity

    Direct Badminton

    Direct Badminton

    Organization

    Welcome to the Direct Badminton website brought to you by Direct Sports. Customer Service is at the core of everything we do and is a primary reason for our success. Our target to set a new standard in Customer Service has given us a very strong track record in this area. Independent reviews across

    enquiries@directsports-eshop.com
    +44 1740 646961
    www.directbadminton.co.uk

    Evolution, Wynyard Business Park, Stockon-On-Tees

    TS22 5TB, Stockon-On-Tees, Teesside

    UK

    Location detected: 🇬🇧 United Kingdom, Stockon-On-Teesvia schema_nap
    📧 Microsoft 365enEst. 2003

    Sponsored

    Last analyzed: 12 May 2026 at 05:29

    Historical Analysis & Change Tracking