dfnionline.com

https://dfnionline.com· First analyzed 21 May 2026· Updated 21 May 2026

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dfnionline.com

Mobile

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Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

34.254.18.96

Site Location

🇮🇪 Irelandvia ip

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS EC2 (eu-west-1)

CDN

Nameservers

ns-1109.awsdns-10.org.ns-1847.awsdns-38.co.uk.ns-188.awsdns-23.com.ns-995.awsdns-60.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

2.2 s10%

Speed Index

2.8 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

898 KB

171 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPressv6.9.3

cms

dfni-2023Custom

Technology Stack

23 Technologies Detected

Plugins

Mbm Preference Center Instagram Feed Wp Polls Mbm_Ab_Track Mbm Form Builder Mbm Frontend Extras Mbm Gdpr

Analytics

Advertising

Google Ads LinkedIn Ads Criteo

CSS Frameworks

Tailwind CSS

Bootstrap

Icon Libraries

Font Awesome Material Icons

Libraries

UI Components

Fonts

Tag Managers

Security

SEO Analysis

B77/100

Meta Tags14/15

Content10/12

Headings6/8

Technical23/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social4/5

Freshness0/4

Mobile3/4

Indexability3/3

dfnionline.comdfnionline.com

DFNI Magazine: Duty Free News for the Travel Retail Industry

DFNI provides all the latest news and insights from duty-free brands, travel retailers and airport operators.

Title Length60 chars

Recommended: 50-60 chars (~362px / 580px)

Description Length109 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (62/63) — critical for accessibility and SEO

7 issues found

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Crawlability

Sitemap

Type: index

69 URLs

69 sub-sitemaps

robots.txt

130 rules

Sitemap reference found

Local SEO

Local Search Readiness

13/100

Poor

4 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

F24/100

Bot Access

5/25

Machine Read.

1/25

Schema Data

4/25

Citation

14/25

AI Bot Access

1/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:9%

Words:5,501

Token eff.:Excessive

Depth:1/5

Structured Data

3 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary38w

Descriptive Headingsavg 7.9w

Canonical URL

Open Graph2/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

69/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

15/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

5/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

62/100

91 mg

CO₂e / view

897.8 KB

Page Weight

80%

Cleaner Than

New Visitor

104 mg

Returning (cached)

52 mg

Annual (10K/mo)

10.9 kg

Emission Segments

Data Center

4 mg

Network

27 mg

Device

60 mg

Resource Breakdown

JavaScript

597.7 KB

Images

342 B

CSS

269.8 KB

Fonts

6.2 KB

HTML

23.1 KB

Other

654 B

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

61%Fair

Interactive

HTTPS

No WAF

245d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.2

HTTP Protocol

HTTP/2

Valid From

23.12.2025

Valid Until

21.01.2027

OCSP Stapling

Enabled

Subject Alternative Names (20)

moneymarketing.co.uk*.avinteractive.comwhatmortgage.co.ukelectronicsweekly.comdigitalrefining.comtalkingretail.comac-ibis.com*.ac-ibis.com+12 more

SHA-256 Fingerprint

4E:1C:1A:A2:9F:FC:1F:3A:98:7F:73:4A:29:D6:2D:DD:66:3C:90:B3...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ranges

bytes

age

1089

content-encoding

📦 Gzip(gzip)

content-length

23369

content-type

text/html; charset=UTF-8

date

Thu, 21 May 2026 04:59:56 GMT

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (1)

dfnionline-com.mail.protection.outlook.com

Domain Information

dfnionline.com

Domain Age

18y 11m

Created

11.06.2007

Expires

11.06.2026

Last Updated

12.06.2025

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Quantcast Choice

Cookie Consent Banner

Quantcast Choice

GDPR Indicators

Cookie consent banner detected

CMP: Quantcast Choice

Data Protection Officer mentioned

Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

72/100

Mobile Friendly11 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Open Sans

WCAG Partial

57/100

Readability

/30

9/30

12px · LH 1.33

Hierarchy

/20

17/20

1.5x ratio · ✓ H1→H6

WCAG

/25

19/25

1.26:1 min contrast

Performance

/25

12/25

3 fonts · 16 req

Heading Font

Open Sans

Sans18px

Body Font

Open Sans

Sans12px

Contrast Ratio

1.26:1

1 issue

Reading Comfort

~42 CPL

Narrow lines

18px

23px

18px

16px

12px

Minor Second

Scale

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 0/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 1 elements below WCAG AA threshold (min 1.3:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

GGoogle FontsFluid Type (rem)Flesch 0

Color Palette

8 unique colors

5.74:1 AA Dark

#666666

Other· 52.10000000000001%

#ffffff

Primary· 20.8%

#0c1017

Secondary· 9.4%

#263432

Secondary· 4.9%

#6a7582

Secondary· 2.4%

#645f45

Secondary· 1.4%

Business & Marketing Stack

4 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

dfnionline.com(6)googletagmanager.com(3)releases.flowplayer.org(3)snap.licdn.com(2)securepubads.g.doubleclick.net(2)

Website Identity

DFNI Magazine: Duty Free News for the Travel Retail Industry

DFNI provides all the latest news and insights from duty-free brands, travel retailers and airport operators.

www.dfnionline.com/

18 years old

Location detected: 🇮🇪 Irelandvia ip

GoDaddy.com, LLC📧 Microsoft 365en-US

Social Profiles

Facebook X (Twitter)Instagram LinkedIn YouTube

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Last analyzed: 21 May 2026 at 05:00

Historical Analysis & Change Tracking