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destinationnsw.com.au

https://destinationnsw.com.au· First analyzed 16 May 2026· Updated 16 May 2026
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destinationnsw.com.au
Desktop screenshot of destinationnsw.com.au
Mobile screenshot of destinationnsw.com.au
Mobile

Sponsored

Hosting Provider

Vercel
vercel.com

IP Address

76.76.21.21

Site Location

🇦🇺 Australiavia tld

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Vercel

Nameservers

ns-1448.awsdns-53.org.ns-1779.awsdns-30.co.uk.ns-70.awsdns-08.com.ns-788.awsdns-34.net.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
776 ms10%
Speed Index
1.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
544 KB
41 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
🔀 Hybrid
Decoupled
Frontend
Framework
Next.js
API
Data Source
Headless CMS
Sanity
Infrastructure
Platform
Vercel

Detected API Sources

https://cdn.sanity.io/images/f...https://cdn.sanity.io/images/f...

Technology Stack

7 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
PostHog

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Platforms

1
Vercel

SEO Analysis

C68/100
20
7
1
Meta Tags7/15
Content10/12
Headings7/8
Technical18/25
E-E-A-T0/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness2/4
Mobile4/4
Indexability3/3
D
destinationnsw.com.audestinationnsw.com.au

Destination NSW

Our vision is for NSW to be the premier visitor economy in the Asia Pacific by 2030

Title Length15 chars

Recommended: 50-60 chars (~91px / 580px)

Description Length83 chars

Recommended: 120-160 chars

Issues (1)

  • • Most images missing alt text (5/8) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

2,342 URLs

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

6/100
Poor
2 13 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D48/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
0/25
Citation
17/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
nav
Text ratio:2%
Words:835
Token eff.:Optimal
Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary149w
Descriptive Headingsavg 3.2w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (7)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
64/100
10
Passed
2
Critical
1
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
17/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
10/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
13/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
4/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
77/100
A
55 mg
CO₂e / view
543.9 KB
Page Weight
80%
Cleaner Than
New Visitor
63 mg
vs
Returning (cached)
31 mg
Annual (10K/mo)
6.6 kg
Emission Segments
Data Center
3 mg
Network
16 mg
Device
36 mg
Resource Breakdown
JavaScript
450.8 KB
Images
15.4 KB
CSS
14.2 KB
Fonts
26.3 KB
HTML
35.5 KB
Other
1.8 KB
Green Hosting Verified
Vercel
Provider Match
3 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
D

Security Score

46%Poor
Interactive

HTTPS

No WAF

65d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

22.04.2026

Valid Until

21.07.2026

Subject Alternative Names (1)

www.destinationnsw.com.au

SHA-256 Fingerprint

16:08:1A:C6:E7:1C:75:15:A5:EB:0F:01:E0:B6:6D:14:10:29:CD:06...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations
Upgrade to view header details

HTTP Headers

Developer Console

age
3
cache-control
🟡 0s(public, max-age=0, must-revalidate)
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=utf-8
date
Sat, 16 May 2026 18:54:21 GMT
etag
W/"183zjxabhlv6tth"
Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

45

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (4)

destinationnsw.com.au.s8a2.psmtp.com
destinationnsw.com.au.s8b1.psmtp.com
destinationnsw.com.au.s8b2.psmtp.com
destinationnsw.com.au.s8a1.psmtp.com

Domain Information

destinationnsw.com.au

Last Updated

03.04.2026

Registrar

Corporation Service Company (Aust) Pty Ltd

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
75/100
Mobile Friendly1 breakpoint
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1

Typography & Readability

Public Sans

WCAG AA
76/100
Readability
/30
20/30

25px · LH 1.30

Hierarchy
/20
13/20

2.44x ratio

WCAG
/25
23/25

4.57:1 min contrast

Performance
/25
20/25

1 font · 1 req

Heading Font

Public Sans

Sans61px

Body Font

Public Sans

Sans25px

Contrast Ratio

4.57:1

WCAG AA (≥4.5:1)

Reading Comfort

~37 CPL

Narrow lines
61px
h1
36px
h2
25px
h3
20px
h4
25px
p

✅ Excellent readability: 25px body text is ideal for all devices.

⚠️ Tight line spacing (1.30). Increase to 1.4–1.6 for better readability.

❌ Very complex text: Flesch score 18/100. Consider shorter sentences and simpler words.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 4.6:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.4x larger than body text.

Buy on MyFontsFluid Type (rem)Flesch 18

Color Palette

13 unique colors
Dark
#524f46
Text· 6.6%
#987833
Primary· 15.1%
#46382b
Secondary· 13.9%
#332921
Secondary· 11%
#beba8c
Secondary· 7.1%
#999157
Secondary· 7.1%
#ab9342
Secondary· 6.9%
#ada15c
Secondary· 6.4%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Google Tag ManagerFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

Sponsored

Scripts & Styles

22 Resources

20
Scripts
2
Styles
16
Async
0
Defer

Top Script Sources

local(13)googletagmanager.com(3)eu-assets.i.posthog.com(3)google-analytics.com(1)

Website Identity

destinationnsw.com.au

Location detected: 🇦🇺 Australiavia tld
Corporation Service Company (Aust) Pty Ltden-AU

Sponsored

Last analyzed: 16 May 2026 at 18:54

Historical Analysis & Change Tracking