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debeersgroup.com

https://debeersgroup.com· First analyzed 30 Apr 2026· Updated 30 Apr 2026
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debeersgroup.com
Desktop screenshot of debeersgroup.com
Mobile screenshot of debeersgroup.com
Mobile

Sponsored

Hosting Provider

Linode (Akamai)
linode.com

IP Address

178.79.178.218

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 London, United Kingdom

ASN

AS63949

Organization

Linode, LLC

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns3.lexsynergy.info.ns2.lexsynergy.us.ns1.lexsynergy.net.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
997 ms10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.2 MB
75 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Sitecore
Infrastructure
Hosting
Linode (Akamai)
CDN
Cloudflare

Technology Stack

12 Technologies Detected

Frameworks

2
Vue.jsv3.4.15
Angular

Libraries

2
jQuery
Axios

CSS Frameworks

2
Bootstrap
Tailwind CSS

Analytics

2
Google Analytics
Google Analytics 4

UI Components

1
Swiper

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

CDN

1
Cloudflare

SEO Analysis

B78/100
24
4
0
Meta Tags9/15
Content11/12
Headings8/8
Technical19/25
E-E-A-T7/7
Images4/7
Links5/5
URL5/5
Social3/5
Freshness0/4
Mobile4/4
Indexability3/3
D
debeersgroup.comdebeersgroup.com

De Beers Group

The world's leading diamond company, with unrivalled expertise in the exploration, mining and marketing of rough diamonds driving it forward since 1888.

Title Length14 chars

Recommended: 50-60 chars (~89px / 580px)

Description Length152 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    859 URLs

    robots.txt

    48 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    10/100
    Poor
    3 13 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D52/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    4/25
    Citation
    17/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:6%
    Words:1,760
    Token eff.:Optimal
    Sections/1K:4.5
    Depth:1/5

    Structured Data

    1 JSON-LD
    Person×1.3(min)Organization×1.1

    Citation Readiness

    Opening Summary37w
    Descriptive Headingsavg 3.7w
    Canonical URL
    Open Graph2/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    89/100
    15
    Passed
    1
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    46/100
    D
    227 mg
    CO₂e / view
    2.2 MB
    Page Weight
    50%
    Cleaner Than
    New Visitor
    259 mg
    vs
    Returning (cached)
    129 mg
    Annual (10K/mo)
    27.2 kg
    Emission Segments
    Data Center
    11 mg
    Network
    67 mg
    Device
    149 mg
    Resource Breakdown
    JavaScript
    195.3 KB
    Images
    1.9 MB
    CSS
    71.9 KB
    Fonts
    1.7 KB
    HTML
    21.4 KB
    Other
    1.7 KB
    Green Hosting Verified
    Linode (Akamai)
    Provider Match
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    91%Excellent
    Interactive

    HTTPS

    WAF

    160d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Entrust Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    07.10.2025

    Valid Until

    07.10.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    www.debeersgroup.comdebeersgroup.com

    SHA-256 Fingerprint

    22:7C:DF:6C:1E:AD:E8:54:AA:81:05:DC:2B:8C:1D:6A:D8:68:62:1E...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    access-control-allow-origin
    *
    cache-control
    🟣 Private(private)
    cf-cache-status
    DYNAMIC
    cf-ray
    9f4a4840a9f95297-BOS
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    default-src *.myidx.cloud 'self' ajax.googleapis.com assets....
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    68

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (2)

    za-smtp-inbound-2.mimecast.co.za
    za-smtp-inbound-1.mimecast.co.za

    Domain Information

    debeersgroup.com

    Domain Age
    26 years

    Created

    20.04.2000

    Expires

    20.04.2027

    Last Updated

    21.03.2026

    Registrar

    Lexsynergy Limited

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    D
    59/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    3 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Jost

    WCAG Partial
    77/100
    Readability
    /30
    22/30

    22px · LH 1.45

    Hierarchy
    /20
    17/20

    3.18x ratio · ✓ H1→H6

    WCAG
    /25
    18/25

    1:1 min contrast

    Performance
    /25
    20/25

    1 font · 2 req

    Heading Font

    Jost

    Sans70px

    Body Font

    Jost

    Sans22px

    Contrast Ratio

    1:1

    4 issues

    Reading Comfort

    ~39 CPL

    Narrow lines
    70px
    h1
    70px
    h2
    32px
    h3
    22px
    p

    ✅ Excellent readability: 22px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.45 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 17/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 3.2x larger than body text.

    GGoogle FontsBuy on MyFontsFluid Type (rem)Flesch 17

    Color Palette

    12 unique colors
    4.08:1 AA Large Light
    #ffffff
    Text· 13.399999999999999%
    #817d7b
    Other· 8.8%
    #352423
    Primary· 20%
    #655451
    Secondary· 7.6%
    #816e69
    Secondary· 7.3%
    #a9b29f
    Secondary· 6.5%
    #d2c9be
    Secondary· 5.9%
    #553834
    Secondary· 5.6%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    8
    Async
    1
    Defer

    Top Script Sources

    googletagmanager.com(5)cdn.jsdelivr.net(5)local(4)youtube.com(2)cdn.cookielaw.org(2)

    Website Identity

    Home

    The world's leading diamond company, with unrivalled expertise in the exploration, mining and marketing of rough diamonds driving it forward since 1888.

    26 years old
    Location detected: 🇬🇧 United Kingdomvia ip
    Lexsynergy Limiteden

    Sponsored

    Last analyzed: 30 Apr 2026 at 23:21

    Historical Analysis & Change Tracking