daler-rowney.com

https://daler-rowney.com· First analyzed 29 May 2026· Updated 29 May 2026

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daler-rowney.com

Mobile

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Hosting Provider

Google Cloud Platform

cloud.google.com

IP Address

35.214.21.35

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 London, United Kingdom

ASN

AS15169

Organization

Google Cloud (europe-west2)

Server

Nginx

CDN

Proxy Cache

Nameservers

ns21.domaincontrol.com.ns22.domaincontrol.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.1 s10%

Speed Index

1.4 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

11.7 MB

165 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Tailwind CSS

CMS

WordPressv6.1.5

Infrastructure

Hosting

Google Cloud Platform

CDN

Proxy Cache

Technology Stack

18 Technologies Detected

Plugins

WooCommerce

Contact Form 7

WPML

Woocommerce Multilingual

Analytics

Advertising

Twitter Ads LinkedIn Ads TikTok Pixel

Libraries

CSS Frameworks

Fonts

Tag Managers

Web Servers

SEO Analysis

B76/100

Meta Tags15/15

Content10/12

Headings3/8

Technical20/21

E-E-A-T0/7

Images3/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

daler-rowney.comdaler-rowney.com

Daler-Rowney: Art Supplies & Manufacturer | Art Materials

First founded as a pigment company for wigs in the UK, Daler-Rowney has grown into an internationally-renowned fine arts manufacturing company

Title Length57 chars

Recommended: 50-60 chars (~346px / 580px)

Description Length142 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (134/185) — critical for accessibility and SEO

8 issues found

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Local SEO

Local Search Readiness

13/100

Poor

4 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F36/100

Bot Access

20/25

Machine Read.

0/25

Schema Data

4/25

Citation

12/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:7%

Words:5,705

Token eff.:Excessive

Structured Data

4 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary464w

Descriptive Headings

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

77/100

Passed

Critical

Warnings

Images & Alt Text

18/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

11/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

15/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

8/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

33/100

1.21 g

CO₂e / view

11.7 MB

Page Weight

Cleaner Than

New Visitor

1.38 g

Returning (cached)

690 mg

Annual (10K/mo)

144.9 kg

Emission Segments

Data Center

59 mg

Network

355 mg

Device

794 mg

Resource Breakdown

JavaScript

237.5 KB

Images

11.4 MB

CSS

15.3 KB

HTML

25.9 KB

Other

1020 B

Green Hosting Verified

Google Cloud

GWF Verified

7 recommendations

•Carbon footprint recommendation preview...

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Security Score

61%Fair

Interactive

HTTPS

No WAF

192d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

06.11.2025

Valid Until

07.12.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

*.daler-rowney.comdaler-rowney.com

SHA-256 Fingerprint

5F:E5:EB:47:4B:FA:37:AF:F4:FB:9A:11:B8:EE:34:1C:B9:E7:FE:12...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

date

Fri, 29 May 2026 21:42:23 GMT

host-header

8441280b0c35cbc1147f8ba998a563a7

link

<https://daler-rowney.com/wp-json/>; rel="https://api.w.org/...

referrer-policy

strict-origin-when-cross-origin

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

None (Monitor Only)

MX Records (2)

mx2.hc1208-26.c3s2.iphmx.com

mx1.hc1208-26.c3s2.iphmx.com

Domain Information

daler-rowney.com

Domain Age

29y 6m

Created

13.11.1996

Expires

12.11.2026

Last Updated

21.07.2025

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

84/100

Mobile Friendly30 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

Barlow

WCAG Partial

58/100

Readability

/30

21/30

16px · LH 1.40

Hierarchy

/20

6/20

WCAG

/25

16/25

1:1 min contrast

Performance

/25

15/25

1 font · 1 req

Heading Font

Barlow

Sans

Body Font

Barlow

Sans16px

Contrast Ratio

1:1

38 issues

Reading Comfort

~38 CPL

Narrow lines

32px

24px

16px

✅ Excellent readability: 16px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 36/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 38 elements below WCAG AA threshold (min 1.0:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFlesch 36

Color Palette

13 unique colors

12.97:1 AAA Light

#ffffff

Background· 36.99999999999999%

#36302e

Secondary· 8.1%

#a5cef2

Primary· 7.4%

#708798

Secondary· 7.3%

#4e3d38

Secondary· 5.5%

#67727d

Secondary· 5.1%

#755a52

Secondary· 4.5%

#171211

Secondary· 4.2%

Business & Marketing Stack

9 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

HotjarMid-Market

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Twitter/X AdsMid-Market

LinkedIn AdsEnterprise

Pinterest AdsMid-Market

TikTok PixelMid-Market

Ad platforms and retargeting pixels

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

24 Resources

Scripts

Styles

Async

Defer

Top Script Sources

analytics.tiktok.com(3)snap.licdn.com(2)s.pinimg.com(2)connect.facebook.net(2)googletagmanager.com(2)

Website Identity

Daler-Rowney: Art Supplies & Manufacturer | Art Materials

First founded as a pigment company for wigs in the UK, Daler-Rowney has grown into an internationally-renowned fine arts manufacturing company

daler-rowney.com/

29 years old

Location detected: 🇬🇧 United Kingdomvia ip

GoDaddy.com, LLCen-US

Social Profiles

Facebook X (Twitter)Instagram LinkedIn TikTok Pinterest

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Last analyzed: 29 May 2026 at 21:42

Historical Analysis & Change Tracking