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crumpler.com

https://crumpler.com· First analyzed 20 May 2026· Updated 20 May 2026
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crumpler.com
Desktop screenshot of crumpler.com
Mobile screenshot of crumpler.com
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

aisha.ns.cloudflare.com.jaziel.ns.cloudflare.com.

Performance

82

Core Web Vitals

Weight

First Contentful Paint
2.1 s10%
Speed Index
2.7 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
15.2 MB
291 requests

Image Optimization

WebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Crumpler-2026-Design/mainCustom
Shopify Theme

Detected Apps

KlaviyoGorgias

Technology Stack

12 Technologies Detected

Analytics

2
Google Analytics 4
Microsoft Clarity

Customer Support

2
GorgiasZendesk

Other

1
Three.js

UI Components

1
Swiper

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Email Marketing

1
Klaviyo

Payments

1
PayPal

CDN

1
Cloudflare

Security

1
reCAPTCHA

SEO Analysis

B71/100
22
5
2
Meta Tags11/15
Content8/12
Headings3/8
Technical23/25
E-E-A-T2/7
Images2/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
C
crumpler.comcrumpler.com

Official Website – Crumpler Australia

Crumpler is a bag brand from Melbourne born in 1995, built on good design and indestructible bags bursting with colour.

Title Length38 chars

Recommended: 50-60 chars (~228px / 580px)

Description Length119 chars

Recommended: 120-160 chars

Issues (2)

  • • Missing H1 tag — every page should have exactly one H1
  • • Most images missing alt text (22/25) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

22/100
Needs Work
6 12

Sponsored

AI & LLM Readiness

D54/100
Bot Access
20/25
Machine Read.
13/25
Schema Data
7/25
Citation
14/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,137
Token eff.:Optimal

Structured Data

2 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary24w
Descriptive Headingsavg 2.2w
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
71/100
14
Passed
4
Critical
1
Warnings
Images & Alt Text
5/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
15/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
10/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
39/100
F
1.57 g
CO₂e / view
15.2 MB
Page Weight
5%
Cleaner Than
New Visitor
1.80 g
vs
Returning (cached)
900 mg
Annual (10K/mo)
189.0 kg
Emission Segments
Data Center
77 mg
Network
463 mg
Device
1.03 g
Resource Breakdown
JavaScript
1.2 MB
Images
5.9 MB
CSS
206.4 KB
Fonts
27.3 KB
HTML
60.2 KB
Other
7.8 MB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

58d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

18.04.2026

Valid Until

17.07.2026

Subject Alternative Names (1)

www.crumpler.com

SHA-256 Fingerprint

99:12:AE:16:E4:FF:EC:B9:5F:C6:08:90:FD:2E:D1:31:7B:79:CE:E7...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇦🇹 Vienna
9febd5845b031479-VIE
content-encoding
⚡ Brotli(br)
content-language
en-AU
content-length
61300
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

70

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (3)

mx2.emailsrvr.com
mx1.emailsrvr.com
crumpler-com.mail.protection.outlook.com

Domain Information

crumpler.com

Domain Age
29y 11m

Created

07.06.1996

Expires

06.06.2026

Last Updated

03.06.2025

Registrar

Netregistry Wholesale Pty Ltd

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
76/100
Mobile Friendly24 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Neue Haas Grotesk Text Pro

WCAG Partial
67/100
Readability
/30
22/30

36px · LH 1.15

Hierarchy
/20
12/20

1.11x ratio · ✓ H1→H6

WCAG
/25
15/25

1:1 min contrast

Performance
/25
18/25

System fonts

Heading Font

Neue Haas Grotesk Text Pro

Sans40px

Body Font

Neue Haas Grotesk Text Pro

Sans36px

Contrast Ratio

1:1

2 issues

Reading Comfort

~50 CPL

Optimal (45–75)
40px
h1
24px
h2
36px
p

✅ Excellent readability: 36px body text is ideal for all devices.

⚠️ Tight line spacing (1.15). Increase to 1.4–1.6 for better readability.

✅ Optimal line length: ~50 chars/line (ideal 45–75 CPL).

⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

Buy on MyFontsFluid TypeFlesch 60

Color Palette

8 unique colors
4.67:1 AA Light
#7f7f7f
Other· 41.4%
#121215
Secondary· 11%
#483936
Primary· 5.9%

Business & Marketing Stack

2 Tools Detected

Growing

Behavior Analytics

2
Microsoft ClarityFree
Google AnalyticsFree

User behavior and product analytics

1

Categories

2

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Growing marketing technology adoption

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
8
Async
12
Defer

Top Script Sources

crumpler.com(13)local(2)scripts.juniphq.com(1)scripts.clarity.ms(1)clarity.ms(1)

Website Identity

Crumpler Australia

Crumpler Australia

Organization
www.crumpler.com
29 years old
Location detected: 🇨🇦 Canadavia ip
Netregistry Wholesale Pty Ltd📧 Microsoft 365en

Sponsored

Last analyzed: 20 May 2026 at 13:54

Historical Analysis & Change Tracking