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cricketdirect.co.uk

https://cricketdirect.co.uk· First analyzed 30 May 2026· Updated 30 May 2026
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cricketdirect.co.uk
Desktop screenshot of cricketdirect.co.uk
Mobile screenshot of cricketdirect.co.uk
Mobile

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Hosting Provider

Shopify
shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns2.rackspace.com.ns.rackspace.com.

Performance

97

Core Web Vitals

Weight

First Contentful Paint
1.0 s10%
Speed Index
1.3 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.7 MB
414 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Backup Pinnacle 150426
Shopify Theme

Detected Apps

KlaviyoSmile.ioInstagram ShoppingPinterestTikTok

Technology Stack

10 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Microsoft Clarity

Other

1
lazysizes

CSS Frameworks

1
Tailwind CSS

Fonts

1
Adobe Fonts (Typekit)

Email Marketing

1
Klaviyo

CDN

1
Cloudflare

Customer Support

1
Zendesk

Security

1
reCAPTCHA

SEO Analysis

B71/100
22
6
2
Meta Tags7/15
Content10/12
Headings7/8
Technical22/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
C
cricketdirect.co.ukcricketdirect.co.uk

Cricket Direct - Cricket Equipment | Cricket Gear | Cricket Shop – ...

You want to find the right cricket gear for you, in order to maximise your chances of success on the field. Well, you've come to the right place. Cricket Dir...

Title truncated. Description truncated.
Title Length80 chars

Recommended: 50-60 chars (~479px / 580px)

Description Length289 chars

Recommended: 120-160 chars

Issues (2)

  • • Title is too long (80 chars, ~479px). Will be truncated in search results.
  • • Most images missing alt text (76/145) — critical for accessibility and SEO

8 issues found

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Crawlability

Sitemap

Type: index

6 URLs

6 sub-sitemaps

robots.txt

130 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100
Poor
4 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

F34/100
Bot Access
7/25
Machine Read.
5/25
Schema Data
9/25
Citation
13/25

AI Bot Access

3/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:5%
Words:5,535
Token eff.:Excessive

Structured Data

3 JSON-LD
Organization×1.1WebSiteProductSearchAction
sameAs entity links

Citation Readiness

Opening Summary43w
Descriptive Headingsavg 2w
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...
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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
77/100
13
Passed
3
Critical
1
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
9/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
12/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
7/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
44/100
F
594 mg
CO₂e / view
5.7 MB
Page Weight
5%
Cleaner Than
New Visitor
679 mg
vs
Returning (cached)
340 mg
Annual (10K/mo)
71.3 kg
Emission Segments
Data Center
29 mg
Network
175 mg
Device
390 mg
Resource Breakdown
JavaScript
1.5 MB
Images
3.8 MB
CSS
155.4 KB
HTML
64.9 KB
Other
272.4 KB
Green Hosting Verified
Cloudflare
GWF Verified
7 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

35d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

06.04.2026

Valid Until

05.07.2026

Subject Alternative Names (1)

cricketdirect.co.uk

SHA-256 Fingerprint

5C:F6:17:9F:73:CD:48:5A:DF:8A:2D:CD:5B:9E:D5:98:9E:1E:25:97...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
a03fe26f884f1d5c-BRU
content-encoding
⚡ Brotli(br)
content-language
en-BE
content-length
66200
Good Warning Issue

Email Infrastructure

Rackspace Email

Score

20

SPF
DKIM
DMARC

MX Records (2)

mx2.emailsrvr.com
mx1.emailsrvr.com

Domain Information

cricketdirect.co.uk

DNSSEC
Not Enabled

Privacy & Compliance

Cookie Consent Banner
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
78/100
Mobile Friendly11 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1, maximum-scale=5, viewport-fit=cover
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

system_ui

WCAG AA
75/100
Readability
/30
21/30

15px · LH 1.60

Hierarchy
/20
13/20

2x ratio

WCAG
/25
21/25

5.9:1 min contrast

Performance
/25
20/25

1 font · 1 req

Heading Font

system_ui

Sans30px

Body Font

system_ui

Sans15px

Contrast Ratio

5.9:1

WCAG AA (≥4.5:1)

Reading Comfort

~36 CPL

Narrow lines
30px
h1
19px
h2
28px
h3
15px
p

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.9:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 61

Color Palette

8 unique colors
7.99:1 AAA Light
#fdfdfd
Primary· 48.9%
#544f46
Secondary· 5.1%
#044083
Primary· 13.2%
#182736
Primary· 6.8%
#a9a096
Secondary· 6.1%
#d7d6c7
Secondary· 5.4%

Business & Marketing Stack

3 Tools Detected

Advanced

Marketing Automation

1
KlaviyoE-commerce

Email marketing and automation platforms

Behavior Analytics

2
Microsoft ClarityFree
Google AnalyticsFree

User behavior and product analytics

2

Categories

3

Total Tools

0

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
15
Async
5
Defer

Top Script Sources

cricketdirect.co.uk(7)cdn.shopify.com(4)js.smile.io(1)s3.eu-west-1.amazonaws.com(1)d1liekpayvooaz.cloudfront.net(1)

Website Identity

CricketDirect

CricketDirect

Organization

Moulded Heel Overlay For Reinforced Fit  Fuelcell Midsole  No Sew Tip For Streamlined Durability  Engineered Perforsted Pattern For Zonal Ventilation Colour: White/Navy/Gold

Location detected: 🇬🇧 United Kingdomvia tld
📧 Rackspace Emailen

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Last analyzed: 30 May 2026 at 18:43

Historical Analysis & Change Tracking