contrary.com

https://contrary.com· First analyzed 12 May 2026· Updated 12 May 2026

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contrary.com

Mobile

Sponsored

Hosting Provider

Vercel

vercel.com

IP Address

66.33.60.34

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Vercel

CDN

Cloudflare

WAF

Cloudflare

Nameservers

noel.ns.cloudflare.com.gwen.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

644 ms10%

Speed Index

837 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

804 KB

35 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization

0–49

50–89

90–100

Architecture Stack

JAMstack

🔀 Hybrid

Decoupled

Frontend

Framework

Next.js

Styling

Tailwind CSS

API

Data Source

Headless CMS

Prismic

Infrastructure

Platform

Vercel

CDN

Cloudflare

Detected API Sources

https://images.prismic.io/cont...https://images.prismic.io/cont...

Technology Stack

5 Technologies Detected

Analytics

Meta Frameworks

CSS Frameworks

Platforms

SEO Analysis

C62/100

Meta Tags9/15

Content7/12

Headings1/8

Technical20/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social4/5

Freshness0/4

Mobile4/4

Indexability3/3

contrary.comcontrary.com

Home | Contrary

We combine technology and research to identify and invest in a small number of exceptional people and the companies they build.

Title Length15 chars

Recommended: 50-60 chars (~93px / 580px)

Description Length127 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

8 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

90 URLs

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

7/100

Poor

2 14 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D42/100

Bot Access

20/25

Machine Read.

4/25

Schema Data

2/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

header/footer

Text ratio:1%

Words:253

Token eff.:Too Short

Sections/1K:59.3

Depth:1/5

Structured Data

1 JSON-LD

WebSite

Citation Readiness

Opening Summary26w

Descriptive Headingsavg 13.1w

Canonical URL

Open Graph3/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

71/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

3 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

70/100

81 mg

CO₂e / view

803.6 KB

Page Weight

80%

Cleaner Than

New Visitor

93 mg

Returning (cached)

46 mg

Annual (10K/mo)

9.7 kg

Emission Segments

Data Center

4 mg

Network

24 mg

Device

53 mg

Resource Breakdown

JavaScript

177.7 KB

Images

98.3 KB

CSS

12.6 KB

Fonts

305.0 KB

HTML

43.6 KB

Other

166.3 KB

Green Hosting Verified

Vercel

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

36%Critical

Interactive

HTTPS

No WAF

46d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

29.03.2026

Valid Until

27.06.2026

Subject Alternative Names (1)

contrary.com

SHA-256 Fingerprint

63:39:E1:02:BF:92:4D:A6:3F:41:38:C0:28:D2:35:12:24:1F:F1:28...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations

Upgrade to view header details

HTTP Headers

Developer Console

access-control-allow-origin

age

53992

cache-control

🟡 0s(public, max-age=0, must-revalidate)

content-disposition

inline

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=utf-8

Good Warning Issue

Email Infrastructure

Google Workspace

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (5)

alt2.aspmx.l.google.com

alt3.aspmx.l.google.com

aspmx.l.google.com

alt1.aspmx.l.google.com

+1 more

Domain Information

contrary.com

Domain Age

29y 11m

Created

13.06.1996

Expires

12.06.2027

Last Updated

28.04.2024

Registrar

Cloudflare, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

69/100

Mobile Friendly

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

__fkGrotesk_adda48

WCAG Partial

62/100

Readability

/30

17/30

14px · LH 1.71

Hierarchy

/20

8/20

WCAG

/25

17/25

1.34:1 min contrast

Performance

/25

20/25

2 fonts · 3 req

Heading Font

__fkGrotesk_adda48

Sans

Body Font

__fkGrotesk_adda48

Sans14px

Contrast Ratio

1.34:1

10 issues

Reading Comfort

~48 CPL

Optimal (45–75)

34px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line length: ~48 chars/line (ideal 45–75 CPL).

⚠️ Hard to read: Flesch score 30/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.3:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 30

Color Palette

10 unique colors

Light

#bcc1c2

Other· 5.8%

#f1f0ec

Background· 44.3%

#4f4235

Secondary· 8.5%

#0e1317

Secondary· 8%

#4d83be

Secondary· 6.9%

#947964

Secondary· 6.7%

#afa299

Secondary· 6.5%

#202745

Primary· 5.5%

Business & Marketing Stack

1 Tools Detected

Growing

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Sponsored

Scripts & Styles

19 Resources

Scripts

Styles

Async

Defer

Top Script Sources

local(17)googletagmanager.com(1)

Website Identity

Contrary

contrary.com/

29 years old

Location detected: 🇺🇸 United Statesvia ip

Cloudflare, Inc.📧 Google Workspaceen

Social Profiles

X (Twitter)LinkedIn

Sponsored

Last analyzed: 12 May 2026 at 06:17

Historical Analysis & Change Tracking