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commonpurpose.org

https://commonpurpose.org· First analyzed 22 May 2026· Updated 22 May 2026
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commonpurpose.org
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Sponsored

Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

51.143.160.133

Site Location

🇬🇧 United Kingdomvia ip

Server Location

🇬🇧 City of London, United Kingdom

ASN

AS8075

Organization

Microsoft Azure Cloud (uksouth)

Server

Microsoft IIS

Nameservers

dns3.safenames.org.dns2.safenames.net.dns1.safenames.com.

Performance

99

Core Web Vitals

Weight

First Contentful Paint
729 ms10%
Speed Index
948 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
336 KB
75 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
Sitefinity
Infrastructure
Hosting
Microsoft Azure

Technology Stack

12 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook Pixel
Hotjar

UI Components

1
Swiper

Other

1
AOS (Animate On Scroll)

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Advertising

1
LinkedIn Ads

Web Servers

1
Microsoft IISv10.0

Frameworks

1
ASP.NET

Libraries

1
AOS

SEO Analysis

C65/100
16
9
0
Meta Tags12/15
Content11/12
Headings5/8
Technical16/25
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social1/5
Freshness0/4
Mobile4/4
Indexability3/3
C
commonpurpose.orgcommonpurpose.org

Common Purpose | Lead with a difference

30+ years of unique leadership development experience. We enable organizations & leaders worldwide to work better together and deliver real, lasting impact.

Title Length39 chars

Recommended: 50-60 chars (~243px / 580px)

Description Length156 chars

Recommended: 120-160 chars

Issues (0)

    9 issues found

    Upgrade to view details

    Crawlability

    Sitemap
    robots.txt

    2 rules

    Allows all crawlers

    Local SEO

    Local Search Readiness

    7/100
    Poor
    3 14 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D41/100
    Bot Access
    20/25
    Machine Read.
    10/25
    Schema Data
    0/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:5%
    Words:663
    Token eff.:Optimal
    Sections/1K:36.2

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary16w
    Descriptive Headingsavg 2.5w
    Canonical URL
    Open Graph1/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    B
    77/100
    11
    Passed
    4
    Critical
    1
    Warnings
    Images & Alt Text
    15/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    13/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    10/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    74/100
    A+
    34 mg
    CO₂e / view
    335.6 KB
    Page Weight
    90%
    Cleaner Than
    New Visitor
    39 mg
    vs
    Returning (cached)
    19 mg
    Annual (10K/mo)
    4.1 kg
    Emission Segments
    Data Center
    2 mg
    Network
    10 mg
    Device
    22 mg
    Resource Breakdown
    JavaScript
    289.5 KB
    Images
    2.2 KB
    CSS
    25.2 KB
    HTML
    18.7 KB
    Green Hosting Verified
    Microsoft Azure
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    98%Excellent
    Static / Informational

    HTTPS

    No WAF

    125d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    22.09.2025

    Valid Until

    24.09.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (20)

    commonpurpose.orgcommonpurpose.decommonpurpose.iecommonpurpose.org.hkcommonpurpose.org.hucommonpurpose.org.incommonpurpose.org.trcommonpurpose.org.uk+12 more

    SHA-256 Fingerprint

    05:57:F9:71:34:A1:CE:D8:52:32:28:E7:D3:9A:AD:18:31:0D:3E:24...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-cache)
    content-encoding
    📦 Gzip(gzip)
    content-length
    18818
    content-security-policy
    default-src 'self' *.mailchimp.com *.cdn.images.mailchimp.co...
    content-type
    text/html; charset=utf-8
    date
    Fri, 22 May 2026 20:10:02 GMT
    Good Warning Issue

    Email Infrastructure

    Mimecast

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (2)

    eu-smtp-inbound-1.mimecast.com
    eu-smtp-inbound-2.mimecast.com

    Domain Information

    commonpurpose.org

    Domain Age
    27y 5m

    Created

    03.12.1998

    Expires

    02.12.2027

    Last Updated

    16.01.2026

    Registrar

    SafeNames Ltd.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    consentmanager

    Cookie Consent Banner
    consentmanager
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: consentmanager

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    A
    83/100
    Mobile Friendly2 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, shrink-to-fit=no

    Typography & Readability

    obviously + averta-regular

    WCAG Partial
    62/100
    Readability
    /30
    23/30

    16px · LH 1.50

    Hierarchy
    /20
    13/20

    4.75x ratio

    WCAG
    /25
    12/25

    1:1 min contrast

    Performance
    /25
    14/25

    3 fonts · 5 req

    Heading Font

    obviously

    Sans76px

    Body Font

    averta-regular

    Sans16px

    Contrast Ratio

    1:1

    6 issues

    Reading Comfort

    ~33 CPL

    Narrow lines
    76px
    h1
    48px
    h2
    76px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 3/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 6 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 4.8x larger than body text.

    Buy on MyFontsFlesch 3

    Color Palette

    9 unique colors
    5.87:1 AA Light
    #ffffff
    Background· 27.5%
    #65655f
    Other· 5.4%
    #7526da
    Primary· 47.300000000000004%
    #5e17c8
    Accent· 5%
    #251149
    Accent· 5%
    #b1bdac
    Secondary· 3.2%
    #9c7bab
    Secondary· 3.1%
    #532f8b
    Secondary· 0.1%

    Business & Marketing Stack

    6 Tools Detected

    Enterprise

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    HotjarMid-Market

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise

    Ad platforms and retargeting pixels

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    3

    Categories

    6

    Total Tools

    1

    Enterprise

    2

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    26 Resources

    20
    Scripts
    6
    Styles
    10
    Async
    1
    Defer

    Top Script Sources

    qqm8bf7z.cdn.imgeng.in(9)connect.facebook.net(2)googletagmanager.com(2)snap.licdn.com(1)google-analytics.com(1)

    Website Identity

    commonpurpose.org

    27 years old
    Location detected: 🇬🇧 United Kingdomvia ip
    SafeNames Ltd.📧 Mimecasten

    Sponsored

    Last analyzed: 22 May 2026 at 20:10

    Historical Analysis & Change Tracking