closerpets.co.uk

https://closerpets.co.uk· First analyzed 02 Jun 2026· Updated 02 Jun 2026

Export

closerpets.co.uk

Mobile

Sponsored

Hosting Provider

Shopify

shopify.com

IP Address

23.227.38.65

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns32.domaincontrol.com.ns31.domaincontrol.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.7 s10%

Speed Index

2.2 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

3.5 MB

301 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Shopify

ecommerce

[27.03.26] PP Carousel bug

Shopify Theme

Detected Apps

Judge.meUpsell & Cross SellInstagram ShoppingTikTok

Technology Stack

16 Technologies Detected

UI Components

CSS Frameworks

Analytics

Reviews

Libraries

Icon Libraries

Tag Managers

Other

Payments

CDN

Customer Support

Security

SEO Analysis

B74/100

Meta Tags14/15

Content3/12

Headings8/8

Technical23/25

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile1/4

Indexability3/3

closerpets.co.ukcloserpets.co.uk

Closer Pets | Online Pet Shop for Cats Dogs & Fish

Shop our range of pet supplies for dogs, cats & fish. Free delivery on orders over £39. 1,000+ 5-Star Reviews. Flaps, feeders, fountains, filters, pumps and ...

Description truncated.

Title Length50 chars

Recommended: 50-60 chars (~301px / 580px)

Description Length162 chars

Recommended: 120-160 chars

Issues (1)

• Very thin content (12 words). Search engines need substantial content for ranking.

4 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

5 URLs

5 sub-sitemaps

robots.txt

142 rules

Sitemap reference found

Local SEO

Local Search Readiness

26/100

Needs Work

7 12

Sponsored

AI & LLM Readiness

D42/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

8/25

Citation

7/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:3%

Words:4,390

Token eff.:Poor Structure

Structured Data

3 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

66/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

6/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

1/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

37/100

359 mg

CO₂e / view

3.5 MB

Page Weight

15%

Cleaner Than

New Visitor

411 mg

Returning (cached)

205 mg

Annual (10K/mo)

43.1 kg

Emission Segments

Data Center

18 mg

Network

106 mg

Device

236 mg

Resource Breakdown

JavaScript

1.8 MB

Images

1.1 MB

CSS

449.3 KB

Fonts

19.5 KB

HTML

94.1 KB

Other

11.5 KB

Green Hosting Verified

Cloudflare

GWF Verified

6 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

65%Fair

Critical / Transactional

HTTPS

WAF

31d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

05.04.2026

Valid Until

04.07.2026

Subject Alternative Names (1)

closerpets.co.uk

SHA-256 Fingerprint

BB:40:8B:96:54:21:44:68:20:89:D6:11:55:70:F5:4A:B0:74:A2:AC...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

a05a5046adaf0e75-MXP

content-encoding

⚡ Brotli(br)

content-language

en-IT

content-length

96063

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

closerpets-co-uk.mail.protection.outlook.com

Domain Information

closerpets.co.uk

Domain Age

5y 8m

Created

28.09.2020

Expires

28.09.2027

Last Updated

29.09.2025

Registrar

GoDaddy.com, LLC.

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Legitimate interest basis mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

63/100

Mobile Friendly73 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=1.0

3 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Poppins

WCAG AAA

68/100

Readability

/30

17/30

15px · LH 1.40

Hierarchy

/20

10/20

1x ratio · ✓ H1→H6

WCAG

/25

23/25

8.83:1 min contrast

Performance

/25

18/25

1 font · 6 req

Heading Font

Poppins

Sans15px

Body Font

Poppins

Sans15px

Contrast Ratio

8.83:1

WCAG AAA (≥7:1)

Reading Comfort

~35 CPL

Narrow lines

15px

64px

24px

15px

⚠️ Small text: 15px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 8.8:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 58

Color Palette

9 unique colors

2.8:1 Fail Light

#ffffff

Background· 50%

#a098a0

Other· 5.9%

#ff6128

Primary· 0%

#c9c2bc

Secondary· 7.1%

#b8aca9

Secondary· 6.3%

#132f97

Accent· 4.7%

#0d2fbe

Primary· 3.6%

#6c5b7c

Secondary· 3.3%

Business & Marketing Stack

7 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

CookiebotMid-Market

Cookie consent and privacy compliance tools

Affiliate & Partnerships

ImpactEnterprise

Affiliate networks and partner tracking

A/B Testing & Optimization

VWO (Visual Website Optimizer)Mid-Market

Experimentation and conversion optimization

Reviews & Social Proof

TrustpilotMid-Market

Judge.meSMB

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

a.closerpets.co.uk(3)consent.cookiebot.eu(2)cdn.shopify.com(2)closerpets.co.uk(2)invitejs.trustpilot.com(1)

Website Identity

Closer Pets

Organization

For over 30 years, we’ve been proudly supporting pet wellbeing through our trusted Pet Mate, Cat Mate, Dog Mate, and Fish Mate brands. In 2021, we brought them all together under one new name: Closer Pets.

closerpets.co.uk/

5 years old

Location detected: 🇬🇧 United Kingdomvia tld

GoDaddy.com, LLC.📧 Microsoft 365en

Social Profiles

Facebook Instagram LinkedIn TikTok

Sponsored

Last analyzed: 02 Jun 2026 at 23:42

Historical Analysis & Change Tracking