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clark.com

https://clark.com· First analyzed 25 Apr 2026· Updated 25 Apr 2026
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clark.com
Desktop screenshot of clark.com
Mobile screenshot of clark.com
Mobile

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Hosting Provider

LiteSpeed
cloudflare.com

IP Address

104.24.88.18

Site Location

🇨🇦 Canadavia ip

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

iris.ns.cloudflare.com.lee.ns.cloudflare.com.

Performance

73

Core Web Vitals

Weight

First Contentful Paint
6.1 s10%
Speed Index
7.9 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
5.1 MB
108 requests

Image Optimization

WebPResponsiveJetpack Photon (WordPress)
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
WordPress
cms
Clarkv2.0.0Custom
by Cox Media Group
View Theme

Technology Stack

23 Technologies Detected

Plugins

11
Genesis BlocksPopup MakerClark CalculatorsGn PublisherPodcast Subscribe ButtonsWidget Options
Jetpack
Feedzy Rss FeedsQ2W3 Fixed Widget
WooCommerce
Yoast SEO

Analytics

4
Google Analytics
Google Analytics 4
Hotjar
Google Tag Manager

Advertising

2
Google AdsGoogle AdSense

Libraries

1
jQueryv3.7.1

Other

1
Chart.js

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

CDN

1
Cloudflare

Customer Support

1
Zendesk

SEO Analysis

C65/100
18
6
2
Meta Tags7/15
Content3/12
Headings6/8
Technical22/25
E-E-A-T2/7
Images1/7
Links5/5
URL5/5
Social4/5
Freshness4/4
Mobile3/4
Indexability3/3
C
clark.comclark.com

Clark.com - Clark Howard

Our mission is to help you save more and spend less. From paying down debt, to making major purchases, to saving for retirement, and every money moment in be...

Description truncated.
Title Length24 chars

Recommended: 50-60 chars (~147px / 580px)

Description Length280 chars

Recommended: 120-160 chars

Issues (2)

  • • Very thin content (4 words). Search engines need substantial content for ranking.
  • • Most images missing alt text (27/36) — critical for accessibility and SEO

8 issues found

Upgrade to view details

Crawlability

Sitemap
robots.txt

7 rules

Local SEO

Local Search Readiness

18/100
Poor
5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D58/100
Bot Access
20/25
Machine Read.
11/25
Schema Data
15/25
Citation
12/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:1%
Words:1,097
Token eff.:Optimal

Structured Data

6 JSON-LD
Article×1.2Person×1.3Organization×1.1WebSiteBreadcrumbListSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card1/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (10)
AI readiness recommendation preview...
Upgrade to view recommendations

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
68/100
9
Passed
4
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
11/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
1/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
2 recommendations
  • •Accessibility recommendation preview...
Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
36/100
F
530 mg
CO₂e / view
5.1 MB
Page Weight
15%
Cleaner Than
New Visitor
605 mg
vs
Returning (cached)
303 mg
Annual (10K/mo)
63.5 kg
Emission Segments
Data Center
26 mg
Network
156 mg
Device
348 mg
Resource Breakdown
JavaScript
449.5 KB
Images
4.5 MB
CSS
74.4 KB
Fonts
4.9 KB
HTML
87.2 KB
Other
22.6 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • •Carbon footprint recommendation preview...
Upgrade to view recommendations
F

Security Score

36%Critical
Interactive

HTTPS

WAF

77d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

13.04.2026

Valid Until

12.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

clark.com*.clark.com

SHA-256 Fingerprint

AA:EF:BF:DA:78:D9:E9:85:69:CB:6F:2E:0F:FC:5A:D0:9C:DA:B1:DB...

Top Recommendations

Security recommendation preview

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Upgrade to view header details

HTTP Headers

Developer Console

cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f20250a9f73b83b-MXP
content-encoding
⚡ Brotli(br)
content-type
text/html; charset=UTF-8
date
Sat, 25 Apr 2026 20:37:17 GMT
host-header
8441280b0c35cbc1147f8ba998a563a7
Good Warning Issue

Email Infrastructure

Google Workspace

Score

65

SPF
DKIM
DMARC

DMARC Policy

None (Monitor Only)

MX Records (5)

alt1.aspmx.l.google.com
aspmx.l.google.com
alt2.aspmx.l.google.com
alt3.aspmx.l.google.com

+1 more

Domain Information

clark.com

Domain Age
33y 8m

Created

02.09.1992

Expires

01.09.2028

Last Updated

02.07.2020

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Complianz

Cookie Consent Banner
Complianz
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Complianz
Privacy policy page linked

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
74/100
Mobile Friendly14 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1
2 recommendations
  • •Mobile compatibility recommendation preview...
Upgrade to view recommendations

Typography & Readability

Helvetica + Quattrocento Sans

WCAG Partial
61/100
Readability
/30
22/30

16px · LH --

Hierarchy
/20
16/20

2x ratio

WCAG
/25
9/25

2.94:1 min contrast

Performance
/25
14/25

3 fonts · 3 req

Heading Font

Helvetica

Sans32px

Body Font

Quattrocento Sans

Sans16px

Contrast Ratio

2.94:1

32 issues

Reading Comfort

~42 CPL

Narrow lines
32px
h1
24px
h2
14px
h3
16px
p

✅ Excellent readability: 16px body text is ideal for all devices.

⚠️ Partial contrast: 32 elements below WCAG AA threshold (min 2.9:1).

⚠️ Minor heading issue: 0 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.0x larger than body text.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

✅ Smart font loading: font-display: swap prevents invisible text during load (FOIT).

GGoogle FontsBuy on MyFontsFlesch 52

Color Palette

10 unique colors
Light
#ffffff
Background· 74.09999999999998%
#dbe6e0
Primary· 5.6%
#ab9784
Secondary· 3.2%
#564746
Secondary· 3.2%
#aabfb7
Secondary· 2.5%
#678d71
Secondary· 2.4%
#5cc089
Secondary· 1.8%
#c6bcb2
Secondary· 1.8%

Business & Marketing Stack

4 Tools Detected

Enterprise

Behavior Analytics

2
Google AnalyticsFree
HotjarMid-Market

User behavior and product analytics

Advertising

1
Google AdsEnterprise

Ad platforms and retargeting pixels

Social Media

1
Twitter/X WidgetsFree

Social widgets and sharing tools

3

Categories

4

Total Tools

1

Enterprise

1

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Google AdSenseMedia.net

Sponsored

Scripts & Styles

30 Resources

20
Scripts
10
Styles
11
Async
1
Defer

Top Script Sources

nextinsure.com(3)cse.google.com(2)pagead2.googlesyndication.com(2)clark.com(2)cdnjs.cloudflare.com(2)

Website Identity

Clark Howard, Inc.

Clark Howard, Inc.

Organization

Our mission is to help you save more and spend less. From paying down debt, to making major purchases, to saving for retirement, and every money moment in between, our money experts are committed to offering practical ways to walk you through every step of your financial journey.

clark.com/
33 years old
Location detected: 🇨🇦 Canadavia ip
Network Solutions, LLC📧 Google Workspaceen-US

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Last analyzed: 25 Apr 2026 at 20:37

Historical Analysis & Change Tracking