StackOptic
Back to Search
clairol.com favicon

clairol.com

https://clairol.com· First analyzed 20 May 2026· Updated 20 May 2026
Export
clairol.com
Desktop screenshot of clairol.com
Mobile screenshot of clairol.com
Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)
aws.amazon.com

IP Address

76.223.34.124

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Seattle, United States

ASN

AS16509

Organization

AWS Global Accelerator (GLOBAL)

Server

Vercel

CDN

Fastly

Nameservers

udns2.cscdns.uk.udns1.cscdns.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
532 ms10%
Speed Index
692 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
854 KB
80 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Hybrid
⚡ SSG
Frontend
Framework
Next.js
Infrastructure
Platform
Vercel
CDN
Fastly

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

7 Technologies Detected

CSS Frameworks

2
Tailwind CSS
Bootstrap

Analytics

2
Google Analytics
Google Analytics 4

Meta Frameworks

1
Next.js

Tag Managers

1
Google Tag Manager

Platforms

1
Vercel

SEO Analysis

B79/100
24
5
0
Meta Tags14/15
Content10/12
Headings7/8
Technical20/25
E-E-A-T0/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
C
clairol.comclairol.com

Experts In At-Home Hair Color | Clairol US

Discover Clairol: your source for hair color & healthy hair. Get expert advice on color matching, gray coverage & shop our products.

Title Length44 chars

Recommended: 50-60 chars (~260px / 580px)

Description Length132 chars

Recommended: 120-160 chars

Issues (0)

    5 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    8 URLs

    8 sub-sitemaps

    robots.txt

    5 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    11/100
    Poor
    3 14 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D50/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    3/25
    Citation
    16/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    navheader/footer
    Text ratio:2%
    Words:595
    Token eff.:Optimal
    Sections/1K:1.7
    Depth:2/5

    Structured Data

    1 JSON-LD
    WebSiteSearchAction

    Citation Readiness

    Opening Summary25w
    Descriptive Headingsavg 34w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A+
    91/100
    15
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    13/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    11/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    75/100
    B
    86 mg
    CO₂e / view
    853.7 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    99 mg
    vs
    Returning (cached)
    49 mg
    Annual (10K/mo)
    10.3 kg
    Emission Segments
    Data Center
    4 mg
    Network
    25 mg
    Device
    57 mg
    Resource Breakdown
    JavaScript
    633.9 KB
    Images
    841 B
    CSS
    131.6 KB
    HTML
    35.9 KB
    Other
    51.4 KB
    Green Hosting Verified
    Amazon Web Services (AWS)
    Provider Match
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    98%Excellent
    Static / Informational

    HTTPS

    No WAF

    319d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    GlobalSign nv-sa

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.2

    HTTP Protocol

    HTTP/2

    Valid From

    03.03.2026

    Valid Until

    04.04.2027

    OCSP Stapling

    Enabled

    Subject Alternative Names (14)

    *.wella.com*.clairol.com*.clairolpro.com*.greathairstylists.com*.nioxin.com*.opi.com*.sebastianprofessional.com*.shockwaves.co.uk+6 more

    SHA-256 Fingerprint

    BA:1D:89:A1:FE:1A:4F:A1:94:8F:81:7D:85:BE:B8:AF:BA:50:61:89...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    age
    1
    cache-control
    🟡 0s(public, max-age=0, must-revalidate)
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    frame-ancestors 'self' https://clairol.cms.wella.digital; ob...
    content-type
    text/html; charset=utf-8
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    0

    SPF
    DKIM
    DMARC

    Domain Information

    clairol.com

    Domain Age
    29y 2m

    Created

    21.03.1997

    Expires

    22.03.2027

    Last Updated

    18.03.2026

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    73/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Druk Wide + Gotham

    WCAG Partial
    77/100
    Readability
    /30
    22/30

    20px · LH 1.40

    Hierarchy
    /20
    15/20

    4x ratio

    WCAG
    /25
    18/25

    1:1 min contrast

    Performance
    /25
    22/25

    2 fonts · 3 req

    Heading Font

    Druk Wide

    Sans80px

    Body Font

    Gotham

    Sans20px

    Contrast Ratio

    1:1

    4 issues

    Reading Comfort

    ~43 CPL

    Narrow lines
    80px
    h1
    44px
    h2
    36px
    h4
    20px
    p

    ✅ Excellent readability: 20px body text is ideal for all devices.

    ⚠️ Tight line spacing (1.40). Increase to 1.4–1.6 for better readability.

    ⚠️ Hard to read: Flesch score 48/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 4 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 4.0x larger than body text.

    Buy on MyFontsVariable FontsFluid Type (rem)Flesch 48

    Color Palette

    13 unique colors
    21:1 AAA Light
    #ffffff
    Primary· 32.5%
    #000000
    Text· 9.100000000000001%
    #c7bcaf
    Secondary· 10.3%
    #8e5b3d
    Secondary· 8.5%
    #cca66e
    Secondary· 6.4%
    #5b3322
    Secondary· 4.6%
    #211916
    Secondary· 4.5%
    #dcd7c1
    Secondary· 3.7%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    2
    OneTrustEnterprise
    CookiebotMid-Market

    Cookie consent and privacy compliance tools

    2

    Categories

    4

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    25 Resources

    20
    Scripts
    5
    Styles
    4
    Async
    17
    Defer

    Top Script Sources

    local(15)assets.adobedtm.com(2)cdn.cookielaw.org(1)googletagmanager.com(1)wtb-tag.mikmak.ai(1)

    Website Identity

    Clairol

    Discover Clairol: your source for hair color & healthy hair. Get expert advice on color matching, gray coverage & shop our products.

    www.clairol.com/en-US
    29 years old
    Location detected: 🇺🇸 United Statesvia ip
    CSC Corporate Domains, Inc.en-US

    Sponsored

    Last analyzed: 20 May 2026 at 13:49

    Historical Analysis & Change Tracking