churchilldownsincorporated.com

https://churchilldownsincorporated.com· First analyzed 13 May 2026· Updated 13 May 2026

Export

Mobile

Sponsored

Hosting Provider

WP Engine

wpengine.com

IP Address

141.193.213.20

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns-39.awsdns-04.com.ns-871.awsdns-44.net.ns-1217.awsdns-24.org.ns-1941.awsdns-50.co.uk.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

568 ms10%

Speed Index

738 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

33.6 MB

98 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

berg-theme-childCustom

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

14 Technologies Detected

Plugins

Berg

Sassy Social Share Stop User Enumeration

Yoast SEO

Libraries

jQueryv3.7.1

Lodash

UI Components

Slick Carousel Fancybox

Analytics

CSS Frameworks

Fonts

Tag Managers

CDN

SEO Analysis

B79/100

Meta Tags7/15

Content11/12

Headings8/8

Technical24/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

churchilldownsincorporated.comchurchilldownsincorporated.com

Churchill Downs Incorporated | The Kentucky Derby is just the begin...

Creating Extraordinary Experiences Racing | Wagering Services and Solutions | Gaming 1450 Runnings of theKentucky Derby # 1 Most profitable horse race wageri...

Title truncated. Description truncated.

Title Length74 chars

Recommended: 50-60 chars (~437px / 580px)

Description Length399 chars

Recommended: 120-160 chars

Issues (2)

• Title is too long (74 chars, ~437px). Will be truncated in search results.
• Most images missing alt text (147/150) — critical for accessibility and SEO

6 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

7 URLs

7 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

18/100

Poor

5 13

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D50/100

Bot Access

20/25

Machine Read.

8/25

Schema Data

7/25

Citation

15/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:10%

Words:4,150

Token eff.:Poor Structure

Sections/1K:1.7

Depth:1/5

Structured Data

5 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary76w

Descriptive Headingsavg 2.8w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

83/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

20/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

7/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

49/100

3.48 g

CO₂e / view

33.6 MB

Page Weight

Cleaner Than

New Visitor

3.97 g

Returning (cached)

1.99 g

Annual (10K/mo)

417.0 kg

Emission Segments

Data Center

170 mg

Network

1.02 g

Device

2.28 g

Resource Breakdown

JavaScript

565.5 KB

Images

32.4 MB

CSS

611.5 KB

HTML

28.2 KB

Other

15.3 KB

Green Hosting Verified

WP Engine

Provider Match

6 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

A+

Security Score

100%Excellent

Static / Informational

HTTPS

WAF

65d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

18.04.2026

Valid Until

17.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.churchilldownsincorporated.com

SHA-256 Fingerprint

4F:F1:A1:90:50:D2:AB:A3:22:7F:98:80:58:3F:8E:BE:42:73:DB:13...

Upgrade to view header details

HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 600s(max-age=600, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray🇩🇪 Frankfurt

9fadd9886967dc54-FRA

content-encoding

⚡ Brotli(br)

content-security-policy

default-src 'self' 'unsafe-inline' 'unsafe-eval' data: ; s...

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

Domain Information

churchilldownsincorporated.com

Domain Age

25y 2m

Created

14.03.2001

Expires

14.03.2028

Last Updated

09.09.2022

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

76/100

Mobile Friendly8 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width,
    initial-scale=1.0, maximum-scale=1.0, user-scalable=0

2 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Playfair Display + Roboto

WCAG Partial

74/100

Readability

/30

21/30

14px · LH 1.57

Hierarchy

/20

20/20

3.43x ratio · ✓ H1→H6

WCAG

/25

12/25

1:1 min contrast

Performance

/25

21/25

System fonts

Heading Font

Playfair Display

Serif48px

Body Font

Roboto

Sans14px

Contrast Ratio

1:1

24 issues

Reading Comfort

~44 CPL

Narrow lines

48px

34px

22px

14px

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.57 ratio (ideal range 1.4–1.6).

❌ Very complex text: Flesch score 28/100. Consider shorter sentences and simpler words.

⚠️ Partial contrast: 24 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.4x larger than body text.

Buy on MyFontsFlesch 28

Color Palette

12 unique colors

7.82:1 AAA Light

#ffffff

Primary· 14.1%

#495456

Text· 7.8%

#141c24

Secondary· 13.7%

#2d3b45

Secondary· 10.4%

#534231

Secondary· 8.3%

#9e9b6b

Secondary· 7.5%

#54676c

Secondary· 6.5%

#090c13

Secondary· 5.5%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

22 Resources

Scripts

Styles

Async

Defer

Top Script Sources

churchilldownsincorporated.com(12)googletagmanager.com(3)cdn.cookielaw.org(1)acsbapp.com(1)

Website Identity

The Kentucky Derby is just the beginning... | Churchill Downs Incorporated

Organization

Creating Extraordinary Experiences Racing | Wagering Services and Solutions | Gaming 1450 Runnings of theKentucky Derby # 1 Most profitable horse race wagering platform 29 Industry-leading regional casinos and HRM/racing properties 800 + Community nonprofits supported annually Your browser does not

www.churchilldownsincorporated.com/

25 years old

Location detected: 🇺🇸 United Statesvia ip

GoDaddy.com, LLCen-US

Sponsored

Last analyzed: 13 May 2026 at 01:22

Historical Analysis & Change Tracking