churchilldowns.com

https://churchilldowns.com· First analyzed 30 Apr 2026· Updated 30 Apr 2026

Export

churchilldowns.com

Mobile

Sponsored

Hosting Provider

Amazon Web Services (AWS)

aws.amazon.com

IP Address

18.165.122.75

Site Location

🇺🇸 Louisville, United Statesvia schema_nap

Server Location

🇮🇪 Dublin, Ireland

ASN

AS16509

Organization

AWS CloudFront (GLOBAL)

Server

Apache

CDN

CloudFront

Nameservers

ns-1828.awsdns-36.co.uk.ns-404.awsdns-50.com.ns-636.awsdns-15.net.ns-1255.awsdns-28.org.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

563 ms10%

Speed Index

732 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

415 KB

89 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

Kentucky Derby main website themev2.0.2Custom

by Deploy Inc.

Technology Stack

14 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

Advertising

Google Ads TikTok Pixel Microsoft Advertising

Plugins

UI Components

CSS Frameworks

Tag Managers

Web Servers

Security

SEO Analysis

C68/100

Meta Tags9/15

Content3/12

Headings8/8

Technical23/25

E-E-A-T2/7

Images3/7

Links5/5

URL5/5

Social4/5

Freshness2/4

Mobile1/4

Indexability3/3

churchilldowns.comchurchilldowns.com

Home page | Churchill Downs

Churchill Downs Racetrack the home of the Kentucky Derby conducts Thoroughbred horse racing in Louisville, Kentucky throughout the year.

Title Length27 chars

Recommended: 50-60 chars (~164px / 580px)

Description Length136 chars

Recommended: 120-160 chars

Issues (2)

• Very thin content (0 words). Search engines need substantial content for ranking.
• Most images missing alt text (32/34) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

11 URLs

11 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Local SEO

Local Search Readiness

43/100

Fair

13 8

Sponsored

AI & LLM Readiness

F37/100

Bot Access

20/25

Machine Read.

7/25

Schema Data

8/25

Citation

2/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:2%

Words:1,307

Token eff.:Optimal

Structured Data

6 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (11)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

73/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

20/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

12/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

7/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

Upgrade to view recommendations

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

66/100

42 mg

CO₂e / view

414.6 KB

Page Weight

90%

Cleaner Than

New Visitor

48 mg

Returning (cached)

24 mg

Annual (10K/mo)

5.0 kg

Emission Segments

Data Center

2 mg

Network

12 mg

Device

28 mg

Resource Breakdown

JavaScript

293.1 KB

Images

2.5 KB

CSS

45.1 KB

Fonts

19.5 KB

HTML

47.4 KB

Other

7.2 KB

Green Hosting Verified

Amazon Web Services (AWS)

Provider Match

4 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

Security Score

61%Fair

Interactive

HTTPS

No WAF

79d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Amazon

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

19.06.2025

Valid Until

18.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (6)

*.derby150.comchurchilldowns.comderby150.comkentuckyderby.com*.kentuckyderby.com*.churchilldowns.com

SHA-256 Fingerprint

16:6F:92:8C:DB:B4:32:CA:4C:74:FE:AF:B1:06:6C:4B:7D:15:18:8B...

Top Recommendations

Security recommendation preview

Upgrade to view recommendations

Upgrade to view header details

HTTP Headers

Developer Console

age

424

content-encoding

📦 Gzip(gzip)

content-length

48261

content-type

text/html; charset=UTF-8

date

Thu, 30 Apr 2026 00:45:05 GMT

link

<https://www.churchilldowns.com/wp-json/>; rel="https://api....

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mxb-00397a01.gslb.pphosted.com

mxa-00397a01.gslb.pphosted.com

Domain Information

churchilldowns.com

Domain Age

30y 5m

Created

15.11.1995

Expires

14.11.2027

Last Updated

09.09.2022

Registrar

GoDaddy.com, LLC

DNSSEC

Not Enabled

Privacy & Compliance

CookieLaw

Cookie Consent Banner

CookieLaw

GDPR Indicators

Cookie consent banner detected

CMP: CookieLaw

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

54/100

Not Mobile Friendly328 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

3 recommendations

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

ltc-goudy-oldstyle-pro + museo-sans

WCAG Partial

59/100

Readability

/30

14/30

13px · LH 1.69

Hierarchy

/20

17/20

4.23x ratio · ✓ H1→H6

WCAG

/25

13/25

1:1 min contrast

Performance

/25

15/25

2 fonts · 3 req

Heading Font

ltc-goudy-oldstyle-pro

Sans55px

Body Font

museo-sans

Sans13px

Contrast Ratio

1:1

9 issues

Reading Comfort

~42 CPL

Narrow lines

55px

32px

30px

16px

13px

❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Partial contrast: 9 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 4.2x larger than body text.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

✅ Lean font stack: 2 font families keeps load times fast.

Buy on MyFontsFlesch 55

Color Palette

8 unique colors

5.18:1 AA Dark

#262727

Other· 51.599999999999994%

#9498a1

Other· 7.4%

#007d61

Primary· 0%

#006442

Primary· 15.2%

#d9e3ef

Secondary· 7.7%

#0c5365

Accent· 2.9%

#3f6b64

Secondary· 2.8%

#5b4b51

Secondary· 2.3%

Business & Marketing Stack

10 Tools Detected

Enterprise

CRM Systems

SalesforceEnterprise

Customer Relationship Management platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Google AdsEnterprise

Facebook PixelMid-Market

TikTok PixelMid-Market

Microsoft AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

22 Resources

Scripts

Styles

Async

Defer

Top Script Sources

analytics.tiktok.com(3)googletagmanager.com(3)connect.facebook.net(3)clarity.ms(2)bat.bing.com(2)

Website Identity

Churchill Downs

Organization

Churchill Downs Racetrack, the home of the Kentucky Derby, conducts Thoroughbred horse racing in Louisville, Kentucky throughout the year.

+15026364400

www.churchilldowns.com/

30 years old

700 Central Ave, Louisville

40208, Louisville, KY

Location detected: 🇺🇸 United States, Louisvillevia schema_nap

GoDaddy.com, LLCen

Social Profiles

Facebook X (Twitter)Instagram TikTok Pinterest

Sponsored

Last analyzed: 30 Apr 2026 at 00:52

Historical Analysis & Change Tracking