churchdwight.com

https://churchdwight.com· First analyzed 13 May 2026· Updated 13 May 2026

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churchdwight.com

Mobile

Sponsored

Hosting Provider

Incapsula Inc

IP Address

45.60.135.134

Site Location

🇺🇸 Ewing, United Statesvia schema_nap

Server Location

🇺🇸 San Mateo, United States

ASN

AS19551

Organization

Incapsula Inc

Server

Microsoft IIS

CDN

Nameservers

ns7.markmonitor.com.ns5.markmonitor.com.ns3.markmonitor.com.ns2.markmonitor.com.+3 more

Performance

Core Web Vitals

Weight

First Contentful Paint

720 ms10%

Speed Index

936 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.1 MB

68 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

Frontend

Styling

Bootstrap

Infrastructure

Hosting

Incapsula Inc

CDN

Technology Stack

10 Technologies Detected

CSS Frameworks

Analytics

Libraries

UI Components

Icon Libraries

Tag Managers

Web Servers

Frameworks

SEO Analysis

C60/100

Meta Tags12/15

Content9/12

Headings3/8

Technical12/25

E-E-A-T2/7

Images5/7

Links5/5

URL5/5

Social0/5

Freshness0/4

Mobile4/4

Indexability3/3

churchdwight.comchurchdwight.com

Church and Dwight | Consumer Goods | Home and Personal Care Products

Church and Dwight has brought you many products for home goods, personal care, health, and global consumer products all around the world.

Title Length68 chars

Recommended: 50-60 chars (~424px / 580px)

Description Length137 chars

Recommended: 120-160 chars

Issues (1)

• Missing H1 tag — every page should have exactly one H1

10 issues found

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Crawlability

Sitemap

Type: standard

robots.txt

8 rules

Local SEO

Local Search Readiness

15/100

Poor

4 15 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D44/100

Bot Access

20/25

Machine Read.

15/25

Schema Data

3/25

Citation

6/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

navheader/footer

Text ratio:3%

Words:312

Token eff.:Optimal

Sections/1K:25.6

Depth:2/5

Structured Data

3 JSON-LD

WebSite

sameAs entity links

Citation Readiness

Opening Summary16w

Descriptive Headingsavg 2w

Canonical URL

Open Graph0/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

59/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

10/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

10/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

9/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

0/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

6 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

24/100

262 mg

CO₂e / view

2.1 MB

Page Weight

50%

Cleaner Than

New Visitor

300 mg

Returning (cached)

150 mg

Annual (10K/mo)

31.5 kg

Emission Segments

Data Center

59 mg

Network

63 mg

Device

141 mg

Resource Breakdown

JavaScript

94.2 KB

Images

1.6 MB

CSS

415.5 KB

HTML

10.0 KB

Green Hosting Not Verified

Incapsula Inc

6 recommendations

•Carbon footprint recommendation preview...

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Security Score

41%Poor

Interactive

HTTPS

WAF

26d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

GlobalSign nv-sa

Key Algorithm

RSA (2048 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

10.12.2025

Valid Until

08.06.2026

OCSP Stapling

Enabled

Subject Alternative Names (20)

gummyvites.comchurchdwight.com.mxmybatiste.caoralcarepro.com*.therabreath.com.au*.churchdwight.com.mxsterimar.comtrojanbrands.com+12 more

SHA-256 Fingerprint

02:44:20:5A:BC:07:E4:DD:EB:09:17:EA:2F:6F:B2:F9:B1:E6:15:02...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

cache-control

🟣 Private(private)

content-encoding

📦 Gzip(gzip)

content-type

text/html; charset=utf-8

date

Wed, 13 May 2026 18:24:59 GMT

server

Microsoft-IIS/10.0

strict-transport-security

max-age=31536000

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

mx1.hc3417-72.iphmx.com

mx2.hc3417-72.iphmx.com

Domain Information

churchdwight.com

Domain Age

30y 7m

Created

19.10.1995

Expires

18.10.2026

Last Updated

16.09.2025

Registrar

MarkMonitor Inc.

DNSSEC

Not Enabled

Privacy & Compliance

OneTrust

Cookie Consent Banner

OneTrust

GDPR Indicators

Cookie consent banner detected

CMP: OneTrust

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

73/100

Mobile Friendly18 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Lato

WCAG Partial

53/100

Readability

/30

22/30

27px · LH 1.41

Hierarchy

/20

8/20

WCAG

/25

12/25

1.12:1 min contrast

Performance

/25

11/25

1 font · 7 req

Heading Font

Lato

Sans

Body Font

Lato

Sans27px

Contrast Ratio

1.12:1

3 issues

Reading Comfort

~31 CPL

Narrow lines

56px

18px

27px

✅ Excellent readability: 27px body text is ideal for all devices.

✅ Optimal line spacing: 1.41 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 3 elements below WCAG AA threshold (min 1.1:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

❌ Pure vw font sizes: Viewport units alone break browser zoom (WCAG 1.4.4 fail). Use clamp(rem, vw, rem).

✅ Lean font stack: 1 font families keeps load times fast.

Buy on MyFontsFlesch 53

Color Palette

11 unique colors

Light

#bcc1c1

Other· 26.1%

#0d1826

Primary· 8.5%

#7f615d

Secondary· 5.8%

#002140

Accent· 5.1%

#353f4b

Secondary· 4.1%

Business & Marketing Stack

3 Tools Detected

Advanced

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

17 Resources

Scripts

Styles

Async

Defer

Top Script Sources

js(3)googletagmanager.com(2)cdn.cookielaw.org(2)google-analytics.com(1)owl(1)

Website Identity

Church & Dwight Co., Inc.

Corporation

Church & Dwight Co., Inc. is a leading manufacturer of household and personal care products, including Arm & Hammer, OxiClean, Trojan, Waterpik, and other well-known brands.

churchdwight.com/

30 years old

500 Charles Ewing Blvd., Ewing

08628, Ewing, NJ

Location detected: 🇺🇸 United States, Ewingvia schema_nap

MarkMonitor Inc.

Social Profiles

Sponsored

Last analyzed: 13 May 2026 at 18:25

Historical Analysis & Change Tracking