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chums.co.uk

https://chums.co.uk· First analyzed 11 May 2026· Updated 11 May 2026
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chums.co.uk
Desktop screenshot of chums.co.uk
Mobile screenshot of chums.co.uk
Mobile

Sponsored

Hosting Provider

Node4 Limited

IP Address

157.96.37.186

Site Location

🇬🇧 United Kingdomvia tld

Server Location

🇬🇧 Derby, United Kingdom

ASN

AS31727

Organization

Node4 Limited

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

dax.ns.cloudflare.com.katja.ns.cloudflare.com.

Performance

91

Core Web Vitals

Weight

First Contentful Paint
1.4 s10%
Speed Index
1.8 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
393 KB
138 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Bootstrap
Infrastructure
Hosting
Node4 Limited
CDN
Cloudflare

Technology Stack

14 Technologies Detected

Analytics

5
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft ClarityFullStory

CSS Frameworks

2
Bootstrap
Tailwind CSS

Advertising

2
Google AdsMicrosoft Advertising

Libraries

1
jQueryv3.7.1

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Other

1
VWO

CDN

1
Cloudflare

SEO Analysis

C67/100
20
6
0
Meta Tags14/15
Content5/12
Headings8/8
Technical18/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social0/5
Freshness0/4
Mobile4/4
Indexability3/3
C
chums.co.ukchums.co.uk

Mature Mens & Womens Clothing & Footwear - Chums

Discover our latest collection of clothing for older men and mature women in a wide range of styles and sizes that offer amazing value. Visit us online today!

Title Length48 chars

Recommended: 50-60 chars (~310px / 580px)

Description Length158 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    2,948 URLs

    robots.txt

    35 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    6/100
    Poor
    2 13 2

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F37/100
    Bot Access
    20/25
    Machine Read.
    8/25
    Schema Data
    0/25
    Citation
    9/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:2%
    Words:1,222
    Token eff.:Optimal
    Depth:1/5

    Structured Data

    No Schema

    Citation Readiness

    Opening Summary783w
    Descriptive Headingsavg 3w
    Canonical URL
    Open Graph0/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (12)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    64/100
    8
    Passed
    4
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    5/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    5/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    3 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    58/100
    A
    49 mg
    CO₂e / view
    393.4 KB
    Page Weight
    90%
    Cleaner Than
    New Visitor
    56 mg
    vs
    Returning (cached)
    28 mg
    Annual (10K/mo)
    5.8 kg
    Emission Segments
    Data Center
    11 mg
    Network
    12 mg
    Device
    26 mg
    Resource Breakdown
    JavaScript
    225.9 KB
    Images
    684 B
    CSS
    139.5 KB
    HTML
    26.4 KB
    Other
    947 B
    Green Hosting Not Verified
    Node4 Limited
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A

    Security Score

    86%Very Good
    Interactive

    HTTPS

    WAF

    81d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    03.05.2026

    Valid Until

    01.08.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    chums.co.uk*.chums.co.uk

    SHA-256 Fingerprint

    30:A6:36:EC:A1:10:97:23:2D:98:FC:6D:DF:BD:0F:57:80:42:89:E0...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🟣 Private(private)
    cf-cache-status
    DYNAMIC
    cf-ray
    9fa474203c819aaa-BOS
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    default-src 'self' 'unsafe-inline' 'unsafe-eval' https: data...
    content-type
    text/html; charset=utf-8
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    75

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (1)

    chums-co-uk.mail.protection.outlook.com

    Domain Information

    chums.co.uk

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    67/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1.0
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Helvetica Neue

    WCAG AAA
    70/100
    Readability
    /30
    18/30

    12px · LH 1.50

    Hierarchy
    /20
    13/20

    1x ratio · ✓ H1→H6

    WCAG
    /25
    17/25

    10.55:1 min contrast

    Performance
    /25
    22/25

    System fonts

    Heading Font

    Helvetica Neue

    Sans12px

    Body Font

    Helvetica Neue

    Sans12px

    Contrast Ratio

    10.55:1

    WCAG AAA (≥7:1)

    Reading Comfort

    ~51 CPL

    Optimal (45–75)
    12px
    h1
    18px
    h2
    32px
    h3
    18px
    h4
    12px
    p
    Major Third
    Scale

    ❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ✅ Optimal line length: ~51 chars/line (ideal 45–75 CPL).

    ✅ WCAG AAA contrast: All text meets 7:1 ratio (min 10.6:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

    Flesch 53

    Color Palette

    3 unique colors
    Light
    #fdfdfd
    Background· 85.8%
    #cc9e80
    Primary· 7.4%
    #f4efd2
    Accent· 6.7%

    Business & Marketing Stack

    9 Tools Detected

    Enterprise

    Behavior Analytics

    3
    Google AnalyticsFree
    Microsoft ClarityFree
    Google Tag ManagerFree

    User behavior and product analytics

    Advertising

    3
    Google AdsEnterprise
    Facebook PixelMid-Market
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    Social Media

    1
    Facebook SDKFree

    Social widgets and sharing tools

    A/B Testing & Optimization

    2
    VWO (Visual Website Optimizer)Mid-Market
    ConvertMid-Market

    Experimentation and conversion optimization

    4

    Categories

    9

    Total Tools

    2

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    14
    Async
    0
    Defer

    Top Script Sources

    bat.bing.com(4)googletagmanager.com(2)connect.facebook.net(2)scripts.clarity.ms(1)clarity.ms(1)

    Website Identity

    chums.co.uk

    Location detected: 🇬🇧 United Kingdomvia tld
    📧 Microsoft 365en

    Sponsored

    Last analyzed: 11 May 2026 at 22:00

    Historical Analysis & Change Tracking