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charmin.com

https://charmin.com· First analyzed 13 May 2026· Updated 13 May 2026
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charmin.com
Desktop screenshot of charmin.com
Mobile screenshot of charmin.com
Mobile

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Hosting Provider

Microsoft Azure
azure.microsoft.com

IP Address

150.171.109.36

Site Location

🇰🇪 Kenyavia ip

Server Location

🇰🇪 Nairobi, Kenya

ASN

AS8075

Organization

Microsoft Corporation

CDN

CDN

Nameservers

ns1-02.azure-dns.com.ns2-02.azure-dns.net.ns3-02.azure-dns.org.ns4-02.azure-dns.info.

Performance

98

Core Web Vitals

Weight

First Contentful Paint
913 ms10%
Speed Index
1.2 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
635 KB
91 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

JAMstack
⚡ SSG
Decoupled
Frontend
Framework
Next.js
API
Data Source
Headless CMS
Contentful
Infrastructure
Hosting
Microsoft Azure
CDN
CDN

Detected API Sources

https://images.ctfassets.net/b...https://images.ctfassets.net/b...

Technology Stack

9 Technologies Detected

Analytics

2
Google Analytics
Crazy Egg

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Frameworks

1
ASP.NET

Security

1
reCAPTCHA

Customer Support

1
Zendesk

SEO Analysis

C69/100
20
8
0
Meta Tags11/15
Content8/12
Headings8/8
Technical21/25
E-E-A-T0/7
Images5/7
Links5/5
URL5/5
Social2/5
Freshness0/4
Mobile1/4
Indexability3/3
C
charmin.comcharmin.com

Enjoy The Go With Best Toilet Paper Rolls & Flushable Wipes | Charmin

Explore Charmin's toilet paper and flushable wet wipe products. Get toilet tissues for commercial and household purposes, save more with our coupons and offe...

Description truncated.
Title Length69 chars

Recommended: 50-60 chars (~417px / 580px)

Description Length161 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: index

    2 URLs

    2 sub-sitemaps

    robots.txt

    4 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    18/100
    Poor
    5 12 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    F38/100
    Bot Access
    20/25
    Machine Read.
    5/25
    Schema Data
    3/25
    Citation
    10/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:1%
    Words:238
    Token eff.:Too Short
    Sections/1K:159.7
    Depth:1/5

    Structured Data

    1 JSON-LD
    WebSiteSearchAction

    Citation Readiness

    Opening Summary10w
    Descriptive Headingsavg 2w
    Canonical URL
    Open Graph2/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (11)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    84/100
    14
    Passed
    2
    Critical
    1
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    17/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    14/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    11/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    77/100
    A
    64 mg
    CO₂e / view
    634.6 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    73 mg
    vs
    Returning (cached)
    37 mg
    Annual (10K/mo)
    7.7 kg
    Emission Segments
    Data Center
    3 mg
    Network
    19 mg
    Device
    42 mg
    Resource Breakdown
    JavaScript
    570.0 KB
    CSS
    37.2 KB
    HTML
    26.6 KB
    Other
    777 B
    Green Hosting Verified
    Microsoft Azure
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    98%Excellent
    Static / Informational

    HTTPS

    No WAF

    144d

    Certificate Details

    Type

    Organization Validated (OV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    20.03.2026

    Valid Until

    04.10.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (3)

    *.charmin.comcharmin.comwww.charmin.com

    SHA-256 Fingerprint

    9A:FD:2D:FA:3B:68:E6:1E:06:D5:D9:4D:C4:30:D6:F6:BA:9C:33:4A...

    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    ⚪ Custom(s-maxage=31536000)
    content-encoding
    📦 Gzip(gzip)
    content-security-policy
    default-src 'self' https://mw-ar-recom-prod.pgapi.io/ *.cook...
    content-type
    text/html; charset=utf-8
    date
    Wed, 13 May 2026 02:45:36 GMT
    etag
    "obirxaeuib2zjs"
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    75

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (2)

    mxb-0019c602.gslb.pphosted.com
    mxa-0019c602.gslb.pphosted.com

    Domain Information

    charmin.com

    Domain Age
    30y 9m

    Created

    07.08.1995

    Expires

    06.08.2026

    Last Updated

    02.08.2025

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    65/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    work-sans-regular + roboto-medium

    WCAG Partial
    51/100
    Readability
    /30
    25/30

    17px · LH 1.53

    Hierarchy
    /20
    7/20
    WCAG
    /25
    14/25

    1:1 min contrast

    Performance
    /25
    5/25

    4 fonts · 10 req

    Heading Font

    work-sans-regular

    Sans0

    Body Font

    roboto-medium

    Sans17px

    Contrast Ratio

    1:1

    5 issues

    Reading Comfort

    ~35 CPL

    Narrow lines
    16px
    h1
    50px
    h2
    14px
    h3
    17px
    p

    ✅ Excellent readability: 17px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.53 ratio (ideal range 1.4–1.6).

    ⚠️ Partial contrast: 5 elements below WCAG AA threshold (min 1.0:1).

    ❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

    ⚠️ Missing font-display: swap — users may see invisible text while fonts load (FOIT).

    ⚠️ High font requests: 10 font files loaded. Consider variable fonts or subsetting.

    Buy on MyFontsFlesch 62

    Color Palette

    11 unique colors
    Light
    #ffffff
    Background· 36.2%
    #082552
    Primary· 18.799999999999997%
    #936849
    Secondary· 9.5%
    #d6d0ca
    Border· 7.8%
    #071739
    Accent· 5.1%
    #b5a89f
    Secondary· 5.1%
    #6898ac
    Secondary· 4.3%
    #e7e1db
    Secondary· 4%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    3
    Google Tag ManagerFree
    Crazy EggSMB
    Google AnalyticsFree

    User behavior and product analytics

    Reviews & Social Proof

    1
    BazaarvoiceEnterprise

    Customer reviews and testimonials

    2

    Categories

    4

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    2
    Async
    17
    Defer

    Top Script Sources

    local(16)googletagmanager.com(2)script.crazyegg.com(1)s3-us-west-2.amazonaws.com(1)

    Website Identity

    Charmin

    18007771410
    charmin.com/en-us
    30 years old
    Location detected: 🇰🇪 Kenyavia ip
    CSC Corporate Domains, Inc.en

    Sponsored

    Last analyzed: 13 May 2026 at 02:45

    Historical Analysis & Change Tracking

    charmin.com Technology Stack - Built With Next.js, Tailwind CSS, Google Fonts, Google Analytics, Google Tag Manager | StackOptic | StackOptic