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casper.com

https://casper.com· First analyzed 25 Apr 2026· Updated 25 Apr 2026
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casper.com
Desktop screenshot of casper.com
Mobile screenshot of casper.com
Mobile

Sponsored

Hosting Provider

shopify.com

IP Address

23.227.38.65

Site Location

🇺🇸 United Statesvia phone

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

vera.ns.cloudflare.com.rick.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
606 ms10%
Speed Index
788 ms10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.6 MB
334 requests

Image Optimization

Lazy LoadWebPResponsiveThumbor
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Release-26-16-042326-823Custom
Shopify Theme

Detected Apps

Yotpo ReviewsUpsell & Cross SellHotjarFacebook ChannelInstagram Shopping+1 more

Technology Stack

15 Technologies Detected

CSS Frameworks

2

UI Components

1

Tag Managers

1

Reviews

1

Payments

1

Customer Support

1

Security

1

SEO Analysis

B76/100
24
3
1
Meta Tags15/15
Content3/12
Headings7/8
Technical23/25
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
C
casper.comcasper.com

The Best Bed for Better Sleep | Casper Online Mattress Store

Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.

Title Length60 chars

Recommended: 50-60 chars (~368px / 580px)

Description Length127 chars

Recommended: 120-160 chars

Issues (1)

  • Very thin content (11 words). Search engines need substantial content for ranking.

Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

162 rules

Sitemap reference found

Local SEO

Local Search Readiness

27/100
Needs Work
8 10

Sponsored

AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
12/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:3,060
Token eff.:Poor Structure

Structured Data

4 JSON-LD
FAQPage×1.5Organization×1.1WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (12)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
A
83/100
13
Passed
2
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
12/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
58/100
D
271 mg
CO₂e / view
2.6 MB
Page Weight
30%
Cleaner Than
New Visitor
310 mg
vs
Returning (cached)
155 mg
Annual (10K/mo)
32.5 kg
Emission Segments
Data Center
13 mg
Network
80 mg
Device
178 mg
Resource Breakdown
JavaScript
1.4 MB
Images
656.2 KB
CSS
168.1 KB
Fonts
35.8 KB
HTML
112.7 KB
Other
252.3 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • Carbon footprint recommendation preview...
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

74d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

10.04.2026

Valid Until

09.07.2026

Subject Alternative Names (1)

casper.com

SHA-256 Fingerprint

A0:D3:3A:A3:C9:E0:2E:64:BC:F8:6B:EE:BB:1A:FA:38:34:BF:9A:3C...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray🇮🇹 Milan
9f1c53b26b8bee8c-MXP
content-encoding
Brotli(br)
content-language
en-US
content-length
115145
Good Warning Issue

Email Infrastructure

Google Workspace

Score

95

SPF
DKIM
DMARC

DMARC Policy

Reject (Strictest)

MX Records (5)

aspmx3.googlemail.com
alt2.aspmx.l.google.com
aspmx.l.google.com
alt1.aspmx.l.google.com

+1 more

Domain Information

casper.com

Domain Age
30y 11m

Created

03.06.1995

Expires

02.06.2026

Last Updated

02.06.2025

Registrar

NameCheap, Inc.

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
D
54/100
Not Mobile Friendly98 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
3 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

NewKansas-Medium + Calibre

WCAG AA
65/100
Readability
/30
22/30

18px · LH 1.60

Hierarchy
/20
9/20

1x ratio

WCAG
/25
20/25

5.1:1 min contrast

Performance
/25
14/25

3 fonts · 5 req

Heading Font

NewKansas-Medium

Sans18px

Body Font

Calibre

Sans18px

Contrast Ratio

5.1:1

WCAG AA (≥4.5:1)

Reading Comfort

~34 CPL

Narrow lines
18px
h1
56px
h2
72px
h3
18px
p
Golden Ratio
Scale

✅ Excellent readability: 18px body text is ideal for all devices.

✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 5.1:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

Buy on MyFontsFluid TypeFlesch 63

Color Palette

9 unique colors
5:1 AA Light
#ffffff
Primary· 20.1%
#706f71
Other· 4.3%
#bdd0f1
Accent· 25.599999999999998%
#3c3550
Secondary· 12.4%
#c5cad4
Secondary· 2.6%
#e8edf2
Secondary· 1.9%

Business & Marketing Stack

8 Tools Detected

Enterprise

Behavior Analytics

3

User behavior and product analytics

Privacy & Cookies

1

Cookie consent and privacy compliance tools

Reviews & Social Proof

1

Customer reviews and testimonials

4

Categories

8

Total Tools

0

Enterprise

6

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Ad Networks

Amazon Publisher Services

Sponsored

Scripts & Styles

24 Resources

20
Scripts
4
Styles
19
Async
0
Defer

Top Script Sources

googletagmanager.com(2)cdn.shopify.com(2)s.pinimg.com(2)connect.facebook.net(2)cdn.attn.tv(1)

Website Identity

Casper Sleep

Casper Sleep

Organization

Get the sleep you've always dreamed of. Casper's award-winning mattresses, sheets & more are quality-crafted and ethically built in the USA.

Location detected: 🇺🇸 United Statesvia phone
NameCheap, Inc.📧 Google Workspaceen

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Last analyzed: 25 Apr 2026 at 09:30

Historical Analysis & Change Tracking