carvel.com

https://carvel.com· First analyzed 11 May 2026· Updated 11 May 2026

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carvel.com

Mobile

Sponsored

Hosting Provider

Microsoft Azure

azure.microsoft.com

IP Address

104.209.178.67

Site Location

🇺🇸 United Statesvia phone

Server Location

🇺🇸 Boydton, United States

ASN

AS8075

Organization

Microsoft Azure App Service (eastus2)

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ha3.markmonitor.zone.ha4.markmonitor.zone.ha1.markmonitor.zone.ha2.markmonitor.zone.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

628 ms10%

Speed Index

816 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

115 KB

154 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization

0–49

50–89

90–100

Architecture Stack

Headless

⚙️ SSR

Decoupled

API

Data Source

Headless CMS

Contentful

Infrastructure

Platform

Vercel

CDN

Cloudflare

Detected API Sources

https://images.ctfassets.net/z...https://images.ctfassets.net/z...

Technology Stack

14 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel FullStory

Advertising

Google Ads TikTok Pixel Snapchat Pixel

Meta Frameworks

Libraries

CSS Frameworks

Tag Managers

Other

CDN

Security

SEO Analysis

C66/100

Meta Tags14/15

Content7/12

Headings3/8

Technical17/25

E-E-A-T0/7

Images3/7

Links5/5

URL5/5

Social5/5

Freshness0/4

Mobile4/4

Indexability3/3

carvel.comcarvel.com

Carvel Ice Cream & Cakes | America's Freshest Ice Cream | Carvel

Carvel is the original neighborhood ice cream shoppe with premium ice cream, take-home treats and handmade cakes, all nearby.

Title Length64 chars

Recommended: 50-60 chars (~387px / 580px)

Description Length125 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (18/29) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: standard

147 URLs

robots.txt

37 rules

Sitemap reference found

Local SEO

Local Search Readiness

15/100

Poor

5 11 2

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D41/100

Bot Access

15/25

Machine Read.

12/25

Schema Data

0/25

Citation

14/25

AI Bot Access

6/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:1%

Words:276

Token eff.:Too Short

Sections/1K:21.7

Depth:1/5

Structured Data

No Schema

Citation Readiness

Opening Summary12w

Descriptive Headingsavg 3.5w

Canonical URL

Open Graph2/3

Twitter Card3/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (9)

AI readiness recommendation preview...

Upgrade to view recommendations

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

78/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

18/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

4/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

2 recommendations

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

75/100

A+

12 mg

CO₂e / view

115.2 KB

Page Weight

95%

Cleaner Than

New Visitor

13 mg

Returning (cached)

7 mg

Annual (10K/mo)

1.4 kg

Emission Segments

Data Center

<0.001 g

Network

3 mg

Device

8 mg

Resource Breakdown

JavaScript

4.8 KB

Images

31.7 KB

CSS

4.1 KB

HTML

18.7 KB

Other

56.0 KB

Green Hosting Verified

Microsoft Azure

Provider Match

3 recommendations

•Carbon footprint recommendation preview...

Upgrade to view recommendations

A+

Security Score

90%Excellent

Static / Informational

HTTPS

WAF

89d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

10.05.2026

Valid Until

08.08.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.carvel.com

SHA-256 Fingerprint

71:D5:4A:9E:6F:29:F7:90:00:23:75:15:08:BE:4D:F8:D8:FE:5B:F8...

Recommendations

Security recommendation preview

Upgrade to view recommendations

Upgrade to view header details

HTTP Headers

Developer Console

age

46976

cache-control

🟡 0s(public, max-age=0, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray🇮🇹 Milan

9fa3985f9aabee97-MXP

content-encoding

📦 Gzip(gzip)

content-security-policy

object-src 'self' data:; upgrade-insecure-requests; base-uri...

Good Warning Issue

Email Infrastructure

Mimecast

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (2)

us-smtp-inbound-1.mimecast.com

us-smtp-inbound-2.mimecast.com

Domain Information

carvel.com

Domain Age

27y 1m

Created

15.04.1999

Expires

15.04.2027

Last Updated

14.03.2025

Registrar

MarkMonitor Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

71/100

Mobile Friendly3 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

Upgrade to view recommendations

Typography & Readability

Apple Color Emoji + Nunito Sans

WCAG Partial

45/100

Readability

/30

12/30

12px · LH 1.33

Hierarchy

/20

11/20

1.33x ratio · ✓ H1→H6

WCAG

/25

13/25

1:1 min contrast

Performance

/25

9/25

3 fonts · 3 req

Heading Font

Apple Color Emoji

Sans16px

Body Font

Nunito Sans

Sans12px

Contrast Ratio

1:1

38 issues

Reading Comfort

~42 CPL

Narrow lines

16px

24px

23px

12px

Major Third

Scale

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

⚠️ Tight line spacing (1.33). Increase to 1.4–1.6 for better readability.

⚠️ Hard to read: Flesch score 47/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 38 elements below WCAG AA threshold (min 1.0:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

Buy on MyFontsFlesch 47

Color Palette

6 unique colors

Light

#ffffff

Background· 69.60000000000001%

#ecf1ee

Background· 15.8%

#ed2233

Primary· 5.7%

#a85b53

Secondary· 3.7%

#a51c29

Accent· 2.9%

#ccb1a6

Secondary· 2.4%

Business & Marketing Stack

6 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Quantum MetricEnterprise

User behavior and product analytics

Advertising

Facebook PixelMid-Market

TikTok PixelMid-Market

Snapchat PixelMid-Market

Ad platforms and retargeting pixels

Sponsored

Scripts & Styles

24 Resources

Scripts

Styles

Async

Defer

Top Script Sources

googletagmanager.com(6)connect.facebook.net(5)analytics.tiktok.com(3)tr.snapchat.com(1)a2.adform.net(1)

Website Identity

carvel.com

+1-800-322-4848

27 years old

Location detected: 🇺🇸 United Statesvia phone

MarkMonitor Inc.📧 Mimecasten

Social Profiles

Facebook X (Twitter)Instagram TikTok

Sponsored

Last analyzed: 11 May 2026 at 19:31

Historical Analysis & Change Tracking