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cart.com

https://cart.com· First analyzed 12 May 2026· Updated 12 May 2026
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cart.com
Desktop screenshot of cart.com
Mobile screenshot of cart.com
Mobile

Sponsored

Hosting Provider

HubSpot CMS
hubspot.com

IP Address

199.60.103.191

Site Location

🇺🇸 United Statesvia phone

Server Location

🇺🇸 Cambridge, United States

ASN

AS209242

Organization

HubSpot, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

brenda.ns.cloudflare.com.clint.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
513 ms10%
Speed Index
667 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.4 MB
104 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Styling
Tailwind CSS
CMS
HubSpot CMS
Infrastructure
Hosting
HubSpot CMS
CDN
Cloudflare

Technology Stack

9 Technologies Detected

Analytics

3
Google Analytics
Facebook PixelMicrosoft Clarity

Advertising

2
LinkedIn AdsMicrosoft Advertising

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Marketing

1
HubSpot

CDN

1
Cloudflare

SEO Analysis

A86/100
26
2
0
Meta Tags15/15
Content11/12
Headings8/8
Technical23/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
C
cart.comcart.com

Cart.com | Unified commerce and logistics solutions

Cart.com is the leading unified commerce and logistics solutions provider, enabling B2C and B2B companies from discovery to delivery.

Title Length51 chars

Recommended: 50-60 chars (~304px / 580px)

Description Length133 chars

Recommended: 120-160 chars

Issues (0)

    2 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    1,004 URLs

    robots.txt

    7 rules

    Sitemap reference found

    Local SEO

    Local Search Readiness

    29/100
    Needs Work
    8 11

    Sponsored

    AI & LLM Readiness

    D48/100
    Bot Access
    20/25
    Machine Read.
    13/25
    Schema Data
    3/25
    Citation
    12/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:3%
    Words:1,080
    Token eff.:Optimal
    Sections/1K:3.7
    Depth:1/5

    Structured Data

    4 JSON-LD
    Organization×1.1
    sameAs entity links

    Citation Readiness

    Opening Summary439w
    Descriptive Headingsavg 3.4w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (8)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    87/100
    15
    Passed
    0
    Critical
    2
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    2 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    45/100
    C
    179 mg
    CO₂e / view
    1.4 MB
    Page Weight
    60%
    Cleaner Than
    New Visitor
    204 mg
    vs
    Returning (cached)
    102 mg
    Annual (10K/mo)
    21.4 kg
    Emission Segments
    Data Center
    40 mg
    Network
    43 mg
    Device
    96 mg
    Resource Breakdown
    JavaScript
    53.4 KB
    Images
    1.2 MB
    CSS
    2.1 KB
    HTML
    48.1 KB
    Other
    69.8 KB
    Green Hosting Not Verified
    HubSpot CMS
    5 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    C

    Security Score

    66%Fair
    Interactive

    HTTPS

    WAF

    33d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Google Trust Services

    Key Algorithm

    ECDSA (secp256r1) (256 bit)

    Signature

    ECDSA with SHA-256

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2+H3

    Valid From

    16.03.2026

    Valid Until

    14.06.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (1)

    cart.com

    SHA-256 Fingerprint

    40:41:15:E0:32:72:7E:FD:56:4E:52:2B:E2:E7:35:AD:BF:53:94:5D...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    alt-svc
    h3=":443"; ma=86400
    cache-control
    🟡 5s(s-maxage=36000, max-age=5)
    cf-ray🇮🇹 Milan
    9fa6e970bf1eedaf-MXP
    content-encoding
    ⚡ Brotli(br)
    content-security-policy
    upgrade-insecure-requests
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Custom Mail Server

    Score

    68

    SPF
    DKIM
    DMARC

    DMARC Policy

    Quarantine (Moderate)

    MX Records (2)

    mxb-00711f01.gslb.pphosted.com
    mxa-00711f01.gslb.pphosted.com

    Domain Information

    cart.com

    Domain Age
    28y 3m

    Created

    17.02.1998

    Expires

    16.02.2029

    Last Updated

    02.10.2022

    Registrar

    GoDaddy.com, LLC

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    77/100
    Mobile Friendly6 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    AvenirNext

    WCAG Partial
    74/100
    Readability
    /30
    23/30

    16px · LH 1.50

    Hierarchy
    /20
    20/20

    4x ratio · ✓ H1→H6

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    15/25

    1 font · 3 req

    Heading Font

    AvenirNext

    Sans64px

    Body Font

    AvenirNext

    Sans16px

    Contrast Ratio

    1:1

    11 issues

    Reading Comfort

    ~36 CPL

    Narrow lines
    64px
    h1
    56px
    h2
    32px
    h3
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 30/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 11 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 4.0x larger than body text.

    Buy on MyFontsFlesch 30

    Color Palette

    11 unique colors
    Light
    #ffffff
    Background· 19.1%
    #05050e
    Background· 17.9%
    #291d24
    Secondary· 12%
    #152a47
    Primary· 11.6%
    #5a332f
    Secondary· 9.3%
    #3e2d37
    Secondary· 6.9%
    #60464e
    Secondary· 6.7%
    #a4bac8
    Secondary· 4.8%

    Business & Marketing Stack

    9 Tools Detected

    Enterprise

    CRM Systems

    1
    HubSpotMid-Market

    Customer Relationship Management platforms

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Advertising

    3
    Facebook PixelMid-Market
    LinkedIn AdsEnterprise
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    Privacy & Cookies

    2
    CookiebotMid-Market
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    4

    Categories

    9

    Total Tools

    3

    Enterprise

    3

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    29 Resources

    20
    Scripts
    9
    Styles
    14
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(5)bat.bing.com(2)connect.facebook.net(1)d33t2173eag6fx.cloudfront.net(1)scripts.clarity.ms(1)

    Website Identity

    Cart.com

    Cart.com

    Organization

    Cart.com offers a transformative commerce experience through its integrated Fulfillment and Logistics, Commerce Services, and Channel Software solutions. From omnichannel fulfillment and AI-powered predictive tools to channel-agnostic marketing and multichannel order management, Cart.com equips busi

    hello@cart.com
    +1 (866) 340-2278
    www.cart.com
    28 years old
    Location detected: 🇺🇸 United Statesvia phone
    GoDaddy.com, LLCenEst. 2020

    Sponsored

    Last analyzed: 12 May 2026 at 05:09

    Historical Analysis & Change Tracking