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cargurus.ca

https://cargurus.ca· First analyzed 20 May 2026· Updated 20 May 2026
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cargurus.ca
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Mobile screenshot of cargurus.ca
Mobile

Sponsored

Hosting Provider

Fastly, Inc.

IP Address

151.101.193.55

Site Location

🇨🇦 Canadavia tld

Server Location

🇨🇦 Montreal, Canada

ASN

AS54113

Organization

Fastly, Inc.

CDN

Fastly

Nameservers

ns-469.awsdns-58.com.ns-996.awsdns-60.net.ns-1044.awsdns-02.org.ns-1956.awsdns-52.co.uk.

Performance

89

Core Web Vitals

Weight

First Contentful Paint
1.5 s10%
Speed Index
2.0 s10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
933 KB
115 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Headless
⚙️ SSR
Decoupled
API
Data Source
Headless CMS
Contentful
Infrastructure
Hosting
Fastly, Inc.
CDN
Fastly

Detected API Sources

https://images.ctfassets.net/c...https://images.ctfassets.net/c...

Technology Stack

10 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Sentry

Meta Frameworks

2
RemixAstro

Frameworks

1
Alpine.js

CSS Frameworks

1
Tailwind CSS

Icon Libraries

1
Font Awesome

Tag Managers

1
Google Tag Manager

Email Marketing

1
Mailchimp

SEO Analysis

C68/100
21
8
0
Meta Tags14/15
Content8/12
Headings5/8
Technical17/21
E-E-A-T2/7
Images7/7
Links5/5
URL5/5
Social1/5
Freshness0/4
Mobile1/4
Indexability3/3
C
cargurus.cacargurus.ca

Car Shop Smarter | Car Pricing & Details up Front | CarGurus.ca

Unbiased car reviews and over a million opinions and photos from real people. Use CarGurus to find the best used car deals.

Title Length63 chars

Recommended: 50-60 chars (~380px / 580px)

Description Length123 chars

Recommended: 120-160 chars

Issues (0)

    8 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    18/100
    Poor
    5 13 1

    This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

    Sponsored

    AI & LLM Readiness

    D46/100
    Bot Access
    20/25
    Machine Read.
    11/25
    Schema Data
    2/25
    Citation
    13/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:1%
    Words:1,427
    Token eff.:Optimal
    Sections/1K:1.4
    Depth:1/5

    Structured Data

    2 JSON-LD
    WebSite

    Citation Readiness

    Opening Summary37w
    Descriptive Headingsavg 3.6w
    Canonical URL
    Open Graph1/3
    Twitter Card0/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (10)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    80/100
    13
    Passed
    3
    Critical
    2
    Warnings
    Images & Alt Text
    18/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    15/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    15/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    7/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    64/100
    B
    94 mg
    CO₂e / view
    933.2 KB
    Page Weight
    80%
    Cleaner Than
    New Visitor
    108 mg
    vs
    Returning (cached)
    54 mg
    Annual (10K/mo)
    11.3 kg
    Emission Segments
    Data Center
    5 mg
    Network
    28 mg
    Device
    62 mg
    Resource Breakdown
    Images
    342 B
    HTML
    932.9 KB
    Green Hosting Verified
    Fastly, Inc.
    Provider Match
    4 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    35%Critical
    Critical / Transactional

    HTTPS

    No WAF

    80d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    GlobalSign nv-sa

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    08.07.2025

    Valid Until

    09.08.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    *.cargurus.cacargurus.ca

    SHA-256 Fingerprint

    E2:E1:4F:EE:89:B8:03:96:BD:8D:8E:BD:65:97:01:DC:BC:50:E3:FB...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ranges
    bytes
    alt-svc
    h3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=864...
    content-type
    text/html; charset=utf-8
    cross-origin-opener-policy
    same-origin
    cross-origin-resource-policy
    same-origin
    date
    Wed, 20 May 2026 23:20:25 GMT
    Good Warning Issue

    Email Infrastructure

    Google Workspace

    Score

    70

    SPF
    DKIM
    DMARC

    DMARC Policy

    Reject (Strictest)

    MX Records (2)

    aspmx.l.google.com
    alt1.aspmx.l.google.com

    Domain Information

    cargurus.ca

    Domain Age
    19y 3m

    Created

    09.02.2007

    Expires

    09.02.2035

    Last Updated

    10.02.2026

    Registrar

    Go Daddy Domains Canada, Inc

    DNSSEC
    Not Enabled

    Privacy & Compliance

    OneTrust

    Cookie Consent Banner
    OneTrust
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: OneTrust
    Privacy policy page linked
    Data Protection Officer mentioned

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    B
    75/100
    Mobile Friendly6 breakpoints
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1, viewport-fit=cover
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Arial

    WCAG Partial
    67/100
    Readability
    /30
    23/30

    16px · LH 1.50

    Hierarchy
    /20
    17/20

    4.25x ratio

    WCAG
    /25
    16/25

    1:1 min contrast

    Performance
    /25
    11/25

    System fonts

    Heading Font

    Arial

    Sans68px

    Body Font

    Arial

    Sans16px

    Contrast Ratio

    1:1

    2 issues

    Reading Comfort

    ~37 CPL

    Narrow lines
    68px
    h1
    48px
    h2
    20px
    h3
    28px
    h4
    16px
    p

    ✅ Excellent readability: 16px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

    ❌ Very complex text: Flesch score 29/100. Consider shorter sentences and simpler words.

    ⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 1.0:1).

    ⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

    ✅ Strong hierarchy: Headlines are 4.2x larger than body text.

    Flesch 29

    Color Palette

    6 unique colors
    4.24:1 AA Large Light
    #ffffff
    Background· 71.29999999999998%
    #7a7a85
    Other· 5.4%
    #337ab7
    Primary· 0%
    #0d0f19
    Primary· 7.5%
    #0876bd
    Accent· 7.2%
    #5e2327
    Secondary· 5%
    #d4e3ec
    Secondary· 3.5%

    Business & Marketing Stack

    3 Tools Detected

    Advanced

    Behavior Analytics

    2
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    3

    Total Tools

    1

    Enterprise

    0

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    18 Resources

    8
    Scripts
    10
    Styles
    6
    Async
    0
    Defer

    Top Script Sources

    googletagmanager.com(2)static-assets.cargurus.com(2)js.datadome.co(1)cdn.cookielaw.org(1)static.cargurus.com(1)

    Website Identity

    CarGurus

    CarGurus

    Corporation
    www.cargurus.ca
    19 years old
    Location detected: 🇨🇦 Canadavia tld
    Go Daddy Domains Canada, Inc📧 Google Workspaceen-CA

    Sponsored

    Last analyzed: 20 May 2026 at 23:20

    Historical Analysis & Change Tracking