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carat.com

https://carat.com· First analyzed 15 May 2026· Updated 15 May 2026
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carat.com
Desktop screenshot of carat.com
Mobile screenshot of carat.com
Mobile

Sponsored

Hosting Provider

Vercel
vercel.com

IP Address

76.76.21.21

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Walnut, United States

ASN

AS16509

Organization

Vercel, Inc

Server

Vercel

Nameservers

ns2.netnames.net.ns1.netnames.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
605 ms10%
Speed Index
786 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
1.2 MB
66 requests

Image Optimization

Lazy LoadResponsiveVercel Image Optimization
0–49
50–89
90–100

Architecture Stack

Hybrid
🔀 Hybrid
Frontend
Framework
Next.js
Infrastructure
Platform
Vercel
CDN
Vercel Image

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

7 Technologies Detected

Analytics

3
Google Analytics
Google Analytics 4
Hotjar

Meta Frameworks

1
Next.js

CSS Frameworks

1
Tailwind CSS

Tag Managers

1
Google Tag Manager

Platforms

1
Vercel

SEO Analysis

A82/100
26
4
0
Meta Tags14/15
Content6/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images6/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
C
carat.comcarat.com

Carat Global Media & Marketing Agency | Carat

We're Carat, the #1 Global Media Network. Present in 100 countries delivering marketing strategies. Explore our services, culture, leadership & more.

Title Length45 chars

Recommended: 50-60 chars (~276px / 580px)

Description Length149 chars

Recommended: 120-160 chars

Issues (0)

    4 issues found

    Upgrade to view details

    Crawlability

    Sitemap

    Type: standard

    851 URLs

    robots.txt

    3 rules

    Sitemap reference found

    Allows all crawlers

    Local SEO

    Local Search Readiness

    22/100
    Needs Work
    6 12

    Sponsored

    AI & LLM Readiness

    D59/100
    Bot Access
    20/25
    Machine Read.
    18/25
    Schema Data
    6/25
    Citation
    15/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txtinvalid
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    nav
    Text ratio:1%
    Words:305
    Token eff.:Optimal
    Sections/1K:9.8
    Depth:1/5

    Structured Data

    2 JSON-LD
    Organization×1.1WebSite
    sameAs entity links

    Citation Readiness

    Opening Summary26w
    Descriptive Headingsavg 4.7w
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (6)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    A
    83/100
    13
    Passed
    1
    Critical
    0
    Warnings
    Images & Alt Text
    20/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    20/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    15/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    4/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    1 recommendation
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    71/100
    B
    122 mg
    CO₂e / view
    1.2 MB
    Page Weight
    70%
    Cleaner Than
    New Visitor
    139 mg
    vs
    Returning (cached)
    70 mg
    Annual (10K/mo)
    14.6 kg
    Emission Segments
    Data Center
    6 mg
    Network
    36 mg
    Device
    80 mg
    Resource Breakdown
    JavaScript
    320.3 KB
    Images
    24.3 KB
    CSS
    21.7 KB
    Fonts
    87.7 KB
    HTML
    58.0 KB
    Other
    692.7 KB
    Green Hosting Verified
    Vercel
    Provider Match
    1 recommendation
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    A+

    Security Score

    91%Excellent
    Static / Informational

    HTTPS

    No WAF

    71d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Let's Encrypt

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    27.04.2026

    Valid Until

    26.07.2026

    Subject Alternative Names (1)

    www.carat.com

    SHA-256 Fingerprint

    67:EB:5B:04:03:B0:FF:1E:D3:13:72:34:36:72:BE:6E:C3:E6:B0:0B...

    Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    accept-ch
    Sec-CH-Prefers-Color-Scheme
    age
    66758
    cache-control
    🟡 0s(public, max-age=0, must-revalidate)
    content-encoding
    ⚡ Brotli(br)
    content-type
    text/html; charset=utf-8
    critical-ch
    Sec-CH-Prefers-Color-Scheme
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    95

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    carat-com.mail.protection.outlook.com

    Domain Information

    carat.com

    Domain Age
    30y 9m

    Created

    30.07.1995

    Expires

    29.07.2026

    Last Updated

    25.07.2025

    Registrar

    CSC Corporate Domains, Inc.

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookie Notice (WP)

    Cookie Consent Banner
    Cookie Notice (WP)
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookie Notice (WP)
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    69/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    1 recommendation
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Red Hat Display + Red Hat Text

    WCAG Partial
    76/100
    Readability
    /30
    21/30

    22px · LH 1.60

    Hierarchy
    /20
    20/20

    4.55x ratio · ✓ H1→H6

    WCAG
    /25
    17/25

    1:1 min contrast

    Performance
    /25
    18/25

    2 fonts · 4 req

    Heading Font

    Red Hat Display

    Sans100px

    Body Font

    Red Hat Text

    Sans22px

    Contrast Ratio

    1:1

    28 issues

    Reading Comfort

    ~31 CPL

    Narrow lines
    100px
    h1
    68px
    h2
    100px
    h3
    22px
    p
    Minor Second
    Scale

    ✅ Excellent readability: 22px body text is ideal for all devices.

    ✅ Optimal line spacing: 1.60 ratio (ideal range 1.4–1.6).

    ⚠️ Hard to read: Flesch score 32/100. Simplify sentences for wider reach.

    ⚠️ Partial contrast: 28 elements below WCAG AA threshold (min 1.0:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 4.5x larger than body text.

    Buy on MyFontsFlesch 32

    Color Palette

    8 unique colors
    Light
    #305fdd
    Accent· 37.699999999999996%
    #4871dd
    Accent· 20.099999999999998%
    #000000
    Primary· 0%
    #678ce4
    Accent· 15.3%
    #2b51aa
    Accent· 8.4%
    #27345a
    Secondary· 6.2%
    #bfcff0
    Accent· 4.3%
    #2f5fbd
    Accent· 1.5%

    Business & Marketing Stack

    4 Tools Detected

    Advanced

    Behavior Analytics

    3
    HotjarMid-Market
    Google Tag ManagerFree
    Google AnalyticsFree

    User behavior and product analytics

    Privacy & Cookies

    1
    OneTrustEnterprise

    Cookie consent and privacy compliance tools

    2

    Categories

    4

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Well-developed marketing technology stack

    Sponsored

    Scripts & Styles

    23 Resources

    20
    Scripts
    3
    Styles
    15
    Async
    0
    Defer

    Top Script Sources

    local(17)static.hotjar.com(1)cdn.cookielaw.org(1)script.hotjar.com(1)

    Website Identity

    Carat

    Carat

    Organization

    Carat is a global media and marketing agency pioneering media solutions for modern businesses. We design winning experiences using consumer empathy and advanced media strategies.

    www.carat.com/
    30 years old
    Location detected: 🇺🇸 United Statesvia ip
    CSC Corporate Domains, Inc.📧 Microsoft 365en

    Social Profiles

    InstagramLinkedIn

    Sponsored

    Last analyzed: 15 May 2026 at 03:43

    Historical Analysis & Change Tracking