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campmor.com

https://campmor.com· First analyzed 30 Apr 2026· Updated 30 Apr 2026
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campmor.com
Desktop screenshot of campmor.com
Mobile screenshot of campmor.com
Mobile

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Hosting Provider

shopify.com

IP Address

23.227.38.65

Site Location

🇺🇸 Paramus, United Statesvia schema

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

abby.ns.cloudflare.com.seth.ns.cloudflare.com.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
3.6 MB
330 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Shopify
ecommerce
Pursuit Jan 20-food-meta-new
Shopify Theme

Detected Apps

GorgiasInstagram ShoppingPinterest

Technology Stack

14 Technologies Detected

SEO Analysis

C66/100
20
6
2
Meta Tags12/15
Content3/12
Headings3/8
Technical23/25
E-E-A-T2/7
Images4/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile1/4
Indexability3/3
C
campmor.comcampmor.com

Campmor: Your Quickest Link to the Outdoors

Explore the great outdoors with confidence, equipped with gear from Campmor - Your one-stop shop for all things camping and hiking. Find everything you need,...

Description truncated.
Title Length43 chars

Recommended: 50-60 chars (~271px / 580px)

Description Length252 chars

Recommended: 120-160 chars

Issues (2)

  • Very thin content (7 words). Search engines need substantial content for ranking.
  • Missing H1 tag — every page should have exactly one H1

Crawlability

Sitemap

Type: index

9 URLs

9 sub-sitemaps

robots.txt

166 rules

Sitemap reference found

Local SEO

Local Search Readiness

49/100
Fair
12 11

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AI & LLM Readiness

F38/100
Bot Access
20/25
Machine Read.
1/25
Schema Data
7/25
Citation
10/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txt
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:3%
Words:4,917
Token eff.:Poor Structure

Structured Data

5 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary36w
Descriptive Headings
Canonical URL
Open Graph2/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

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Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
C
61/100
10
Passed
6
Critical
0
Warnings
Images & Alt Text
10/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
14/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
7/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
9/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
3 recommendations
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
44/100
F
372 mg
CO₂e / view
3.6 MB
Page Weight
15%
Cleaner Than
New Visitor
425 mg
vs
Returning (cached)
212 mg
Annual (10K/mo)
44.6 kg
Emission Segments
Data Center
18 mg
Network
109 mg
Device
244 mg
Resource Breakdown
JavaScript
1.9 MB
Images
1.2 MB
CSS
175.6 KB
Fonts
965 B
HTML
86.9 KB
Other
222.2 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • Carbon footprint recommendation preview...
A

Security Score

81%Very Good
Interactive

HTTPS

WAF

61d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

01.04.2026

Valid Until

30.06.2026

Subject Alternative Names (1)

www.campmor.com

SHA-256 Fingerprint

A1:48:E9:F4:D7:79:F4:A6:1D:94:D8:68:9E:EA:AE:A5:6C:B6:36:C1...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9f45079b7e54e007-BOS
content-encoding
Brotli(br)
content-language
en-US
content-length
88657
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

73

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

campmor-com.mail.protection.outlook.com

Domain Information

campmor.com

Domain Age
31 years

Created

03.05.1995

Expires

04.05.2030

Last Updated

05.05.2020

Registrar

Network Solutions, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Secure Privacy

Cookie Consent Banner
Secure Privacy
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Secure Privacy
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
B
74/100
Mobile Friendly10 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width,initial-scale=1
1 recommendation
  • Mobile compatibility recommendation preview...

Typography & Readability

New York

WCAG Partial
60/100
Readability
/30
22/30

20px · LH 1.50

Hierarchy
/20
5/20

0.8x ratio

WCAG
/25
13/25

1:1 min contrast

Performance
/25
20/25

2 fonts · 2 req

Heading Font

New York

Sans16px

Body Font

New York

Sans20px

Contrast Ratio

1:1

18 issues

Reading Comfort

~40 CPL

Narrow lines
16px
h1
14px
h2
38px
h3
20px
p
Major Third
Scale

✅ Excellent readability: 20px body text is ideal for all devices.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Partial contrast: 18 elements below WCAG AA threshold (min 1.0:1).

❌ Broken heading hierarchy: 2 level skip(s). Screen readers rely on sequential headings (h1→h2→h3).

⚠️ Weak hierarchy: Headlines should be ≥2x body size for clear visual structure.

⚠️ Fluid type without rem: clamp() detected but missing rem units. May fail WCAG 1.4.4 zoom test.

GGoogle FontsBuy on MyFontsFluid TypeFlesch 56

Color Palette

12 unique colors
12.2:1 AAA Dark
#212121
Other· 20%
#e0e0e0
Other· 6.3%
#f6f1ea
Secondary· 13.5%
#fffffe
Accent· 12.4%
#d4c6c2
Secondary· 7.6%
#f4592a
Primary· 7.1%
#95a3ab
Secondary· 6.1%
#87b3d0
Secondary· 5.5%

Business & Marketing Stack

4 Tools Detected

Advanced

Customer Support

2

Live chat and helpdesk tools

Behavior Analytics

2

User behavior and product analytics

2

Categories

4

Total Tools

1

Enterprise

0

Mid-Market

Assessment: Well-developed marketing technology stack

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Scripts & Styles

30 Resources

20
Scripts
10
Styles
17
Async
2
Defer

Top Script Sources

campmor.com(3)googletagmanager.com(2)media.9gtb.com(1)na.shgcdn3.com(1)cdnbevi.spicegems.com(1)

Website Identity

Campmor

Campmor

Organization

Explore the great outdoors with confidence, equipped with gear from Campmor - Your one-stop shop for all things camping and hiking. Find everything you need, from tents to backpacks, at unbeatable prices. Get ready for your next adventure with Campmor!

810 route 17 North, Paramus

07652, Paramus, New Jersey

US

Location detected: 🇺🇸 United States, Paramusvia schema
Network Solutions, LLC📧 Microsoft 365en

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Last analyzed: 30 Apr 2026 at 08:03

Historical Analysis & Change Tracking