campbells.com

https://campbells.com· First analyzed 30 Apr 2026· Updated 30 Apr 2026

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campbells.com

Mobile

Sponsored

Hosting Provider

WP Engine

wpengine.com

IP Address

141.193.213.20

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Austin, United States

ASN

AS209242

Organization

WPEngine, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns3-08.azure-dns.org.ns4-08.azure-dns.info.ns1-08.azure-dns.com.ns2-08.azure-dns.net.

Performance

Core Web Vitals

Weight

First Contentful Paint

960 ms10%

Speed Index

1.2 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2 MB

112 requests

Image Optimization

Lazy LoadWebPResponsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

campbellsoupco-parent-themeCustom

Progressive Web App

Web ManifestApple Touch IconTheme Color

Technology Stack

29 Technologies Detected

SEO Analysis

A81/100

Meta Tags15/15

Content10/12

Headings3/8

Technical24/25

E-E-A-T0/7

Images4/7

Links5/5

URL5/5

Social4/5

Freshness4/4

Mobile4/4

Indexability3/3

campbells.comcampbells.com

Quality Soups, Sauces, Food & Recipes | Campbells.com

For generations, people have trusted Campbell's® Soup to provide authentic, flavorful and readily available soups, meals, and recipes.

Title Length53 chars

Recommended: 50-60 chars (~317px / 580px)

Description Length134 chars

Recommended: 120-160 chars

Issues (2)

• Missing H1 tag — every page should have exactly one H1
• Most images missing alt text (27/45) — critical for accessibility and SEO

7 issues found

Upgrade to view details

Crawlability

Sitemap

Type: index

4 URLs

4 sub-sitemaps

robots.txt

4 rules

Local SEO

Local Search Readiness

13/100

Poor

4 12 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

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AI & LLM Readiness

D51/100

Bot Access

20/25

Machine Read.

12/25

Schema Data

4/25

Citation

15/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:2%

Words:662

Token eff.:Optimal

Sections/1K:7.6

Depth:1/5

Structured Data

4 JSON-LD

WebSiteBreadcrumbListSearchAction

Citation Readiness

Opening Summary194w

Descriptive Headingsavg 4.7w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (12)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

85/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

13/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

13/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

60/100

208 mg

CO₂e / view

2.0 MB

Page Weight

50%

Cleaner Than

New Visitor

237 mg

Returning (cached)

119 mg

Annual (10K/mo)

24.9 kg

Emission Segments

Data Center

10 mg

Network

61 mg

Device

136 mg

Resource Breakdown

JavaScript

403.3 KB

Images

1.5 MB

CSS

111.1 KB

HTML

23.3 KB

Green Hosting Verified

WP Engine

Provider Match

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

61%Fair

Interactive

HTTPS

WAF

78d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Google Trust Services

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-256

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

18.04.2026

Valid Until

17.07.2026

OCSP Stapling

Enabled

Subject Alternative Names (1)

www.campbells.com

SHA-256 Fingerprint

E7:53:70:E7:44:CA:2F:99:D9:63:4D:9A:ED:AD:44:B9:5C:EB:E0:C3...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

alt-svc

h3=":443"; ma=86400

cache-control

🟡 12 Hours(max-age=43200, must-revalidate)

cf-cache-status

DYNAMIC

cf-ray🇫🇷 Paris

9f44a2bcee472a2c-CDG

content-encoding

⚡ Brotli(br)

content-type

text/html; charset=UTF-8

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

100

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

campbells-com.mail.protection.outlook.com

Domain Information

campbells.com

Domain Age

30y 7m

Created

22.09.1995

Expires

21.09.2026

Last Updated

21.08.2025

Registrar

GoDaddy Corporate Domains, LLC

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

79/100

Mobile Friendly7 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

1 recommendation

•Mobile compatibility recommendation preview...

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Typography & Readability

proxima-nova

WCAG AA

66/100

Readability

/30

23/30

18px · LH 2.00

Hierarchy

/20

7/20

WCAG

/25

20/25

6.77:1 min contrast

Performance

/25

16/25

1 font

Heading Font

proxima-nova

Sans

Body Font

proxima-nova

Sans18px

Contrast Ratio

6.77:1

WCAG AA (≥4.5:1)

Reading Comfort

~39 CPL

Narrow lines

42px

16px

18px

✅ Excellent readability: 18px body text is ideal for all devices.

⚠️ Wide line spacing (2.00). 1.4–1.6 is optimal for body text.

✅ WCAG AA contrast: All text meets 4.5:1 ratio (min 6.8:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ Modern fluid typography: clamp() with rem units ensures zoom accessibility (WCAG 1.4.4).

✅ Lean font stack: 1 font families keeps load times fast.

AAdobe Fonts Buy on MyFontsFluid Type (rem)Flesch 54

Color Palette

10 unique colors

Light

#f5f5f5

Background· 25.599999999999998%

#452b15

Accent· 11.3%

#d23226

Primary· 0%

#93673b

Secondary· 10.2%

#ddc298

Secondary· 8.4%

#a2946f

Secondary· 7.7%

#ede7e0

Secondary· 7.5%

#d59d62

Accent· 6.5%

Business & Marketing Stack

4 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google AnalyticsFree

User behavior and product analytics

Privacy & Cookies

OneTrustEnterprise

Cookie consent and privacy compliance tools

Reviews & Social Proof

BazaarvoiceEnterprise

Customer reviews and testimonials

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

campbells.com(12)cdn.cookielaw.org(2)js.hsforms.net(2)tags.tiqcdn.com(1)wtb-tag.mikmak.ai(1)

Website Identity

Quality Soups, Sauces, Food & Recipes | Campbells.com

For generations, people have trusted Campbell's® Soup to provide authentic, flavorful and readily available soups, meals, and recipes.

www.campbells.com/

30 years old

Location detected: 🇺🇸 United Statesvia ip

GoDaddy Corporate Domains, LLC📧 Microsoft 365en-US

Social Profiles

Facebook Instagram TikTok Pinterest

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Last analyzed: 30 Apr 2026 at 06:54

Historical Analysis & Change Tracking