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cadetdirect.com

https://cadetdirect.com· First analyzed 22 May 2026· Updated 22 May 2026
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cadetdirect.com
Desktop screenshot of cadetdirect.com
Mobile screenshot of cadetdirect.com
Mobile

Sponsored

Hosting Provider

Cloudflare
cloudflare.com

IP Address

172.66.149.163

Site Location

🇬🇧 United Kingdomvia phone

Server Location

🇨🇦 Toronto, Canada

ASN

AS13335

Organization

Cloudflare, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

julian.ns.cloudflare.com.abby.ns.cloudflare.com.

Performance

100

Core Web Vitals

Weight

First Contentful Paint
507 ms10%
Speed Index
659 ms10%
Largest Contentful Paint
—25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
34 KB
250 requests

Image Optimization

Lazy LoadResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Magento

Technology Stack

18 Technologies Detected

Analytics

4
Google Analytics
Google Analytics 4
Facebook PixelMicrosoft Clarity

Libraries

3
jQuery
Underscore.jsMoment.js

UI Components

2
SwiperOwl Carousel

CSS Frameworks

2
Bootstrap
Tailwind CSS

Icon Libraries

1
Font Awesome

Fonts

1
Google Fonts

Tag Managers

1
Google Tag Manager

Email Marketing

1
Mailchimp

Advertising

1
Microsoft Advertising

Payments

1
Stripe

CDN

1
Cloudflare

SEO Analysis

B75/100
20
6
0
Meta Tags12/15
Content10/12
Headings8/8
Technical20/21
E-E-A-T0/7
Images3/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
C
cadetdirect.comcadetdirect.com

Air, Army & Sea Cadet Uniform, Footwear & Equipment | Cadet Direct

The UK's leading supplier of cadet kit, military clothing, and equipment. Shop online for fast delivery on a wide range of products.

Title Length66 chars

Recommended: 50-60 chars (~405px / 580px)

Description Length132 chars

Recommended: 120-160 chars

Issues (0)

    6 issues found

    Upgrade to view details

    Local SEO

    Local Search Readiness

    47/100
    Fair
    10 13

    Sponsored

    AI & LLM Readiness

    D48/100
    Bot Access
    20/25
    Machine Read.
    7/25
    Schema Data
    10/25
    Citation
    11/25

    AI Bot Access

    14/14 accessible
    AI Search
    OAI-SearchBot
    PerplexityBot
    Claude-SearchBot
    Gemini-Deep-Research
    DuckAssistBot
    Training
    GPTBot
    ClaudeBot
    Google-Extended
    Meta-ExternalAgent
    Bytespiderinfo
    Amazonbot
    Applebot-Extended
    CCBotinfo
    Fetch
    ChatGPT-User

    Machine Readability

    llms.txt
    llms-full.txt
    Semantic HTML
    Heading Hierarchy
    Text ratio:4%
    Words:2,539
    Token eff.:Optimal

    Structured Data

    4 JSON-LD
    WebSiteLocalBusiness×1.1SpeakableSpecification×1.3SearchAction
    sameAs entity links

    Citation Readiness

    Opening Summary24w
    Descriptive Headings
    Canonical URL
    Open Graph3/3
    Twitter Card3/3
    Language Tag
    Publish Date
    Author Info
    Lists
    Tables
    TL;DR / Summary
    About Page Link
    Recommendations (9)
    AI readiness recommendation preview...
    Upgrade to view recommendations

    Sponsored

    Accessibility

    WCAG 2.1 Compliance

    Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
    C
    65/100
    11
    Passed
    3
    Critical
    2
    Warnings
    Images & Alt Text
    10/20
    Checks if images have descriptive alt text for screen readers and visually impaired users.
    Semantic Structure
    12/20
    Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
    Forms & Inputs
    10/15
    Verifies form fields have labels, error messages are clear, and inputs are properly associated.
    Color & Contrast
    15/15
    Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
    Keyboard & Focus
    9/15
    Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
    ARIA & Roles
    9/15
    Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
    5 recommendations
    • •Accessibility recommendation preview...
    Upgrade to view recommendations

    Carbon Footprint

    SWDM v4 · Eco-Score

    Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
    78/100
    A+
    4 mg
    CO₂e / view
    34.4 KB
    Page Weight
    95%
    Cleaner Than
    New Visitor
    4 mg
    vs
    Returning (cached)
    2 mg
    Annual (10K/mo)
    420 g
    Emission Segments
    Data Center
    <0.001 g
    Network
    1 mg
    Device
    2 mg
    Resource Breakdown
    HTML
    34.4 KB
    Green Hosting Verified
    Cloudflare
    GWF Verified
    3 recommendations
    • •Carbon footprint recommendation preview...
    Upgrade to view recommendations
    F

    Security Score

    0%Critical
    Critical / Transactional

    HTTPS

    WAF

    182d

    Certificate Details

    Type

    Domain Validated (DV)

    Certificate Authority

    Sectigo Limited

    Key Algorithm

    RSA (2048 bit)

    Signature

    SHA-256 with RSA

    TLS Version

    TLSv1.3

    HTTP Protocol

    HTTP/2

    Valid From

    06.05.2026

    Valid Until

    20.11.2026

    OCSP Stapling

    Enabled

    Subject Alternative Names (2)

    cadetdirect.comwww.cadetdirect.com

    SHA-256 Fingerprint

    B3:42:BA:AB:8A:84:6A:9A:E3:47:55:37:E4:51:09:5D:C2:7E:F8:1C...

    Top Recommendations

    Security recommendation preview

    Upgrade to view recommendations
    Upgrade to view header details

    HTTP Headers

    Developer Console

    cache-control
    🔴 No Cache(no-store, no-cache, must-revalidate, max-age=0)
    cf-cache-status
    DYNAMIC
    cf-ray
    9ffc52057c5d4e45-BOS
    content-encoding
    ⚡ Brotli(br)
    content-security-policy-report-only
    worker-src blob:; font-src fonts.gstatic.com use.typekit.net...
    content-type
    text/html; charset=UTF-8
    Good Warning Issue

    Email Infrastructure

    Microsoft 365

    Score

    90

    SPF
    DKIM
    DMARC

    DMARC Policy

    None (Monitor Only)

    MX Records (1)

    cadetdirect-com.mail.protection.outlook.com

    Domain Information

    cadetdirect.com

    Domain Age
    23y 7m

    Created

    08.10.2002

    Expires

    25.09.2032

    Last Updated

    18.07.2025

    Registrar

    Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA

    DNSSEC
    Not Enabled

    Privacy & Compliance

    Cookiebot

    Cookie Consent Banner
    Cookiebot
    Privacy Policy
    Terms of Service

    GDPR Indicators

    Cookie consent banner detected
    CMP: Cookiebot
    Privacy policy page linked

    Mobile Compatibility

    Viewport & Responsive Test

    Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
    C
    66/100
    Mobile Friendly1 breakpoint
    Viewport Meta
    The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
    Responsive Design
    Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
    Touch Icons
    Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
    Readable Font Size
    Base font size should be at least 16px on mobile to ensure text is readable without zooming.
    Relative Units
    Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
    No H-Scroll Risk
    No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
    Tap Targets OK
    Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
    No Fixed Widths
    No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
    Viewport
    width=device-width, initial-scale=1
    2 recommendations
    • •Mobile compatibility recommendation preview...
    Upgrade to view recommendations

    Typography & Readability

    Helvetica Neue

    WCAG Partial
    63/100
    Readability
    /30
    16/30

    13px · LH 1.92

    Hierarchy
    /20
    17/20

    2x ratio · ✓ H1→H6

    WCAG
    /25
    12/25

    2.85:1 min contrast

    Performance
    /25
    18/25

    System fonts

    Heading Font

    Helvetica Neue

    Sans26px

    Body Font

    Helvetica Neue

    Sans13px

    Contrast Ratio

    2.85:1

    2 issues

    Reading Comfort

    ~48 CPL

    Optimal (45–75)
    26px
    h1
    22px
    h2
    18px
    h3
    13px
    p

    ❌ Critical: 13px body text is too small. Minimum 14px, recommend 16px+.

    ⚠️ Wide line spacing (1.92). 1.4–1.6 is optimal for body text.

    ✅ Optimal line length: ~48 chars/line (ideal 45–75 CPL).

    ⚠️ Partial contrast: 2 elements below WCAG AA threshold (min 2.9:1).

    ✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

    ✅ Strong hierarchy: Headlines are 2.0x larger than body text.

    GGoogle Fonts

    Color Palette

    11 unique colors
    16.22:1 AAA Light
    #ffffff
    Background· 42.300000000000004%
    #202025
    Text· 5.5%
    #95877c
    Primary· 6.3%
    #c2c8bc
    Secondary· 4.1%
    #5d3638
    Secondary· 2.6%

    Business & Marketing Stack

    5 Tools Detected

    Enterprise

    Behavior Analytics

    3
    Google Tag ManagerFree
    Google AnalyticsFree
    Microsoft ClarityFree

    User behavior and product analytics

    Advertising

    2
    Facebook PixelMid-Market
    Microsoft AdsEnterprise

    Ad platforms and retargeting pixels

    2

    Categories

    5

    Total Tools

    1

    Enterprise

    1

    Mid-Market

    Assessment: Sophisticated marketing and sales technology infrastructure

    Sponsored

    Scripts & Styles

    30 Resources

    20
    Scripts
    10
    Styles
    14
    Async
    0
    Defer

    Top Script Sources

    cadetdirect.com(6)googletagmanager.com(4)connect.facebook.net(2)gstatic.com(1)google.com(1)

    Website Identity

    Cadet Direct

    LocalBusiness

    Since 1999, Cadet Direct has been supplying Army Cadets, the Combined Cadet Force, Air Cadets and Sea Cadets with essential tactical gear. Our cadet kit shop features a wide range of clothing, footwear, equipment, ACF army cadets uniform and other military supplies.

    +441892662230
    www.cadetdirect.com/
    23 years old

    Unit 4 Sybron Way, East Sussex

    TN6 3DZ, East Sussex, Crowborough

    Location detected: 🇬🇧 United Kingdomvia phone
    Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA📧 Microsoft 365en

    Sponsored

    Last analyzed: 22 May 2026 at 13:57

    Historical Analysis & Change Tracking