buyerpersona.com

https://buyerpersona.com· First analyzed 31 May 2026· Updated 31 May 2026

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buyerpersona.com

Mobile

Sponsored

Hosting Provider

DigitalOcean

digitalocean.com

IP Address

165.22.41.50

Site Location

🇺🇸 United Statesvia ip

Server Location

🇺🇸 Clifton, United States

ASN

AS14061

Organization

DigitalOcean, LLC

Server

Apache

Nameservers

ns-1117.awsdns-11.org.ns-1644.awsdns-13.co.uk.ns-978.awsdns-58.net.ns-104.awsdns-13.com.

Performance

Core Web Vitals

Weight

First Contentful Paint

1.1 s10%

Speed Index

1.5 s10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

1.1 MB

145 requests

Image Optimization

Responsive

0–49

50–89

90–100

Architecture Stack

Monolithic

⚙️ SSR

WordPress

cms

Buyer Personav5.1Custom

by Tinyfrog

View Theme

Technology Stack

33 Technologies Detected

Plugins

Compact Wp Audio Player Wp Notification Bars Memberpress Buddypress Custom Share Buttons With Floating Sidebar

Jquery Collapse O Matic

Livemesh Siteorigin Widgets Pro Siteorigin Panels So Widgets Bundle Add Search To Menu Easy Fancybox Feedzy Rss Feeds Popup Maker

Libraries

UI Components

Slick Carousel Owl Carousel Fancybox

Analytics

Other

CSS Frameworks

Icon Libraries

Fonts

Tag Managers

Marketing

Advertising

Web Servers

Customer Support

SEO Analysis

A80/100

Meta Tags12/15

Content10/12

Headings7/8

Technical24/25

E-E-A-T2/7

Images2/7

Links4/5

URL5/5

Social4/5

Freshness4/4

Mobile3/4

Indexability3/3

buyerpersona.combuyerpersona.com

Home - Buyer Persona Institute

Uncover your customer's needs with B2B buyer persona research. Leverage our expertise for detailed persona insights and actionable strategies.

Title Length30 chars

Recommended: 50-60 chars (~184px / 580px)

Description Length142 chars

Recommended: 120-160 chars

Issues (1)

• Most images missing alt text (22/37) — critical for accessibility and SEO

8 issues found

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Crawlability

Sitemap

Type: index

3 URLs

3 sub-sitemaps

robots.txt

4 rules

Sitemap reference found

Allows all crawlers

Local SEO

Local Search Readiness

18/100

Poor

5 12

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D55/100

Bot Access

20/25

Machine Read.

11/25

Schema Data

8/25

Citation

16/25

AI Bot Access

14/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txt

llms-full.txt

Semantic HTML

Heading Hierarchy

nav

Text ratio:3%

Words:677

Token eff.:Optimal

Sections/1K:17.7

Depth:1/5

Structured Data

4 JSON-LD

Organization×1.1WebSiteBreadcrumbListSearchAction

sameAs entity links

Citation Readiness

Opening Summary22w

Descriptive Headingsavg 3.7w

Canonical URL

Open Graph3/3

Twitter Card1/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (8)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

83/100

Passed

Critical

Warnings

Images & Alt Text

15/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

17/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

15/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

12/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

9/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

54/100

114 mg

CO₂e / view

1.1 MB

Page Weight

70%

Cleaner Than

New Visitor

130 mg

Returning (cached)

65 mg

Annual (10K/mo)

13.6 kg

Emission Segments

Data Center

6 mg

Network

33 mg

Device

75 mg

Resource Breakdown

JavaScript

168.4 KB

Images

819.5 KB

CSS

111.6 KB

Fonts

4.6 KB

HTML

22.2 KB

Green Hosting Verified

DigitalOcean

Provider Match

5 recommendations

•Carbon footprint recommendation preview...

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Security Score

56%Poor

Interactive

HTTPS

No WAF

97d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Sectigo Limited

Key Algorithm

RSA (4096 bit)

Signature

SHA-256 with RSA

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2

Valid From

26.08.2025

Valid Until

05.09.2026

OCSP Stapling

Enabled

Subject Alternative Names (2)

buyerpersona.comwww.buyerpersona.com

SHA-256 Fingerprint

CC:11:C6:AC:B7:0F:70:E0:9A:C1:2A:D1:F0:1D:B5:90:9D:5A:C0:A8...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

content-encoding

📦 Gzip(gzip)

content-length

22420

content-type

text/html; charset=UTF-8

date

Sun, 31 May 2026 12:38:47 GMT

link

<https://buyerpersona.com/wp-json/>; rel="https://api.w.org/...

server

Apache

Good Warning Issue

Email Infrastructure

Microsoft 365

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

MX Records (1)

buyerpersona-com.mail.protection.outlook.com

Domain Information

buyerpersona.com

Domain Age

19y 8m

Created

04.10.2006

Expires

04.10.2026

Last Updated

13.05.2026

Registrar

Amazon Registrar, Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner

Cookiebot

GDPR Indicators

Cookie consent banner detected

CMP: Cookiebot

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

79/100

Mobile Friendly11 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Noto Sans

WCAG Partial

73/100

Readability

/30

25/30

17px · LH 1.40

Hierarchy

/20

15/20

2.06x ratio

WCAG

/25

17/25

1.41:1 min contrast

Performance

/25

16/25

2 fonts · 6 req

Heading Font

Noto Sans

Sans35px

Body Font

Noto Sans

Sans17px

Contrast Ratio

1.41:1

10 issues

Reading Comfort

~35 CPL

Narrow lines

35px

30px

24px

17px

✅ Excellent readability: 17px body text is ideal for all devices.

✅ Optimal line spacing: 1.40 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 39/100. Simplify sentences for wider reach.

⚠️ Partial contrast: 10 elements below WCAG AA threshold (min 1.4:1).

⚠️ Minor heading issue: 1 level skip(s) detected. Maintain sequential order for screen readers.

✅ Strong hierarchy: Headlines are 2.1x larger than body text.

GGoogle FontsFlesch 39

Color Palette

3 unique colors

Light

#ffffff

Background· 88.49999999999997%

#f3e4bc

Primary· 7.8%

#cdb7ad

Secondary· 3.6%

Business & Marketing Stack

6 Tools Detected

Enterprise

CRM Systems

HubSpotMid-Market

Customer Relationship Management platforms

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

User behavior and product analytics

Advertising

LinkedIn AdsEnterprise

Ad platforms and retargeting pixels

Privacy & Cookies

CookieYesSMB

CookiebotMid-Market

Cookie consent and privacy compliance tools

Sponsored

Scripts & Styles

30 Resources

Scripts

Styles

Async

Defer

Top Script Sources

buyerpersona.com(8)googletagmanager.com(3)cdn-cookieyes.com(2)js.hscollectedforms.net(1)js.hs-analytics.net(1)

Website Identity

Buyer Persona Institute

Organization

Uncover your customer's needs with B2B buyer persona research. Leverage our expertise for detailed persona insights and actionable strategies.

buyerpersona.com/

19 years old

Location detected: 🇺🇸 United Statesvia ip

Amazon Registrar, Inc.📧 Microsoft 365en-US

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Last analyzed: 31 May 2026 at 12:39

Historical Analysis & Change Tracking