buybuybaby.com

https://buybuybaby.com· First analyzed 26 Apr 2026· Updated 26 Apr 2026

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buybuybaby.com

Mobile

Sponsored

Hosting Provider

Akamai Technologies, Inc.

IP Address

23.42.219.46

Site Location

🇫🇮 Finlandvia ip

Server Location

🇫🇮 Helsinki, Finland

ASN

AS16625

Organization

Akamai Technologies, Inc.

Server

Apache

CDN

Akamai

WAF

Akamai

Nameservers

dns4.p01.nsone.net.dns1.p01.nsone.net.dns2.p01.nsone.net.dns3.p01.nsone.net.

Performance

100

Core Web Vitals

Weight

First Contentful Paint

474 ms10%

Speed Index

616 ms10%

Largest Contentful Paint

—25%

Total Blocking Time

0.0 ms30%

Cumulative Layout Shift

0.00025%

2.2 MB

232 requests

Image Optimization

Lazy LoadResponsive

0–49

50–89

90–100

Architecture Stack

Hybrid

⚙️ SSR

Frontend

Framework

Next.js

Infrastructure

Hosting

Akamai Technologies, Inc.

CDN

Akamai

Progressive Web App

PWA ReadyWeb ManifestService WorkerApple Touch IconTheme Color

Technology Stack

14 Technologies Detected

Analytics

Google Analytics

Google Analytics 4

Facebook Pixel Microsoft Clarity

Advertising

Google Ads Microsoft Advertising Criteo Taboola

Meta Frameworks

CSS Frameworks

Tag Managers

Email Marketing

Web Servers

Customer Support

SEO Analysis

C60/100

Meta Tags8/15

Content3/12

Headings3/8

Technical21/25

E-E-A-T5/7

Images3/7

Links5/5

URL5/5

Social1/5

Freshness0/4

Mobile3/4

Indexability3/3

buybuybaby.combuybuybaby.com

buybuy BABY | Quality Baby Gear, Strollers, Car Seats, Nursery Furn...

Shop high-quality products for every step of your parenting journey, from nursery furniture and decor to to play room essentials and more - all online with b...

Title truncated. Description truncated.

Title Length81 chars

Recommended: 50-60 chars (~490px / 580px)

Description Length168 chars

Recommended: 120-160 chars

Issues (4)

• Title is too long (81 chars, ~490px). Will be truncated in search results.
• Very thin content (14 words). Search engines need substantial content for ranking.
• Missing H1 tag — every page should have exactly one H1

10 issues found

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Crawlability

Sitemap

Type: index

3 URLs

3 sub-sitemaps

robots.txt

96 rules

Sitemap reference found

Local SEO

Local Search Readiness

11/100

Poor

3 14 1

This site doesn't appear to be a local business. Local SEO signals are optional for non-local websites.

Sponsored

AI & LLM Readiness

D40/100

Bot Access

17/25

Machine Read.

12/25

Schema Data

4/25

Citation

7/25

AI Bot Access

11/14 accessible

AI Search

OAI-SearchBot

PerplexityBot

Claude-SearchBot

Gemini-Deep-Research

DuckAssistBot

Training

GPTBot

ClaudeBot

Google-Extended

Meta-ExternalAgent

Bytespiderinfo

Amazonbot

Applebot-Extended

CCBotinfo

Fetch

ChatGPT-User

Machine Readability

llms.txtinvalid

llms-full.txt

Semantic HTML

Heading Hierarchy

Text ratio:1%

Words:1,708

Token eff.:Optimal

Structured Data

2 JSON-LD

WebSiteSearchAction

sameAs entity links

Citation Readiness

Opening Summary

Descriptive Headings

Canonical URL

Open Graph1/3

Twitter Card0/3

Language Tag

Publish Date

Author Info

Lists

Tables

TL;DR / Summary

About Page Link

Recommendations (10)

AI readiness recommendation preview...

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Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.

74/100

Passed

Critical

Warnings

Images & Alt Text

20/20

Checks if images have descriptive alt text for screen readers and visually impaired users.

Semantic Structure

8/20

Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.

Forms & Inputs

15/15

Verifies form fields have labels, error messages are clear, and inputs are properly associated.

Color & Contrast

14/15

Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.

Keyboard & Focus

11/15

Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).

ARIA & Roles

6/15

Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.

1 recommendation

•Accessibility recommendation preview...

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Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.

43/100

227 mg

CO₂e / view

2.2 MB

Page Weight

50%

Cleaner Than

New Visitor

259 mg

Returning (cached)

130 mg

Annual (10K/mo)

27.2 kg

Emission Segments

Data Center

11 mg

Network

67 mg

Device

149 mg

Resource Breakdown

JavaScript

1.2 MB

Images

850.1 KB

CSS

17.1 KB

HTML

175.2 KB

Other

3.8 KB

Green Hosting Verified

Akamai Technologies, Inc.

Provider Match

4 recommendations

•Carbon footprint recommendation preview...

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Security Score

61%Fair

Interactive

HTTPS

WAF

276d

Certificate Details

Type

Organization Validated (OV)

Certificate Authority

DigiCert Inc

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

Valid From

27.01.2026

Valid Until

27.01.2027

OCSP Stapling

Enabled

Subject Alternative Names (19)

www.bedbathandbeyond.com*.bbbvsi.com*.bedbathandbeyond.com*.beyond.com*.buybuybaby.com*.oexpress.com*.ostkcdn.com*.overstock.ca+11 more

SHA-256 Fingerprint

EE:AA:84:E6:23:F6:2A:0E:7F:44:E4:24:DC:C1:04:92:E0:18:A4:7C...

Top Recommendations

Security recommendation preview

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HTTP Headers

Developer Console

accept-ch

sec-ch-ua-arch, sec-ch-ua-model, sec-ch-ua-platform-version,...

cache-control

🔴 No Cache(no-cache, no-transform, max-age=0)

content-encoding

📦 Gzip(gzip)

content-type

text/html;charset=UTF-8

date

Sun, 26 Apr 2026 16:37:55 GMT

encoding

UTF-8

Good Warning Issue

Email Infrastructure

Custom Mail Server

Score

SPF

DKIM

DMARC

DMARC Policy

Reject (Strictest)

Domain Information

buybuybaby.com

Domain Age

28y 2m

Created

10.02.1998

Expires

08.11.2029

Last Updated

11.03.2025

Registrar

MarkMonitor Inc.

DNSSEC

Not Enabled

Privacy & Compliance

Cookie Consent Banner

GDPR Indicators

Cookie consent banner detected

Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.

76/100

Mobile Friendly227 breakpoints

Viewport Meta

The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.

Responsive Design

Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.

Touch Icons

Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.

Readable Font Size

Base font size should be at least 16px on mobile to ensure text is readable without zooming.

Relative Units

Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.

No H-Scroll Risk

No elements wider than the viewport that would cause horizontal scrolling on mobile devices.

Tap Targets OK

Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.

No Fixed Widths

No elements with fixed pixel widths that could overflow on smaller screens and break the layout.

Viewport

width=device-width, initial-scale=1

2 recommendations

•Mobile compatibility recommendation preview...

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Typography & Readability

Arial

WCAG AAA

57/100

Readability

/30

18/30

12px · LH 1.50

Hierarchy

/20

8/20

WCAG

/25

22/25

9.74:1 min contrast

Performance

/25

9/25

System fonts

Heading Font

Arial

Sans

Body Font

Arial

Sans12px

Contrast Ratio

9.74:1

WCAG AAA (≥7:1)

Reading Comfort

~57 CPL

Optimal (45–75)

32px

12px

❌ Critical: 12px body text is too small. Minimum 14px, recommend 16px+.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

✅ Optimal line length: ~57 chars/line (ideal 45–75 CPL).

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 9.7:1).

❌ Missing H1: Every page should have exactly one H1 element for SEO and accessibility.

✅ System fonts: Zero font loading delay — best possible LCP impact.

Flesch 54

Color Palette

10 unique colors

Light

#b6b1a7

Secondary· 7.5%

#fcfbf8

Primary· 36.1%

#d1cdc6

Secondary· 13.6%

#e1dfd9

Border· 8.4%

#aa9885

Secondary· 7.8%

#71604d

Secondary· 6.4%

#3b2f22

Secondary· 5.4%

#3ba79c

Secondary· 4.5%

Business & Marketing Stack

8 Tools Detected

Enterprise

Behavior Analytics

Google Tag ManagerFree

Google AnalyticsFree

Microsoft ClarityFree

User behavior and product analytics

Advertising

Facebook PixelMid-Market

Pinterest AdsMid-Market

Microsoft AdsEnterprise

TaboolaMid-Market

Ad platforms and retargeting pixels

Social Media

Facebook SDKFree

Social widgets and sharing tools

Sponsored

Scripts & Styles

23 Resources

Scripts

Styles

Async

Defer

Top Script Sources

cdn.taboola.com(5)bat.bing.com(3)s.pinimg.com(2)googletagmanager.com(2)connect.facebook.net(2)

Website Identity

Beyond, Inc.

Corporation

beyond.com/

28 years old

Location detected: 🇫🇮 Finlandvia ip

MarkMonitor Inc.en

Social Profiles

Facebook X (Twitter)Instagram Pinterest

Sponsored

Last analyzed: 26 Apr 2026 at 16:38

Historical Analysis & Change Tracking