butterlondon.com favicon

butterlondon.com

https://butterlondon.com· First analyzed 20 May 2026· Updated 20 May 2026
Export
butterlondon.com
Desktop screenshot of butterlondon.com
Mobile screenshot of butterlondon.com
Mobile

Sponsored

Hosting Provider

shopify.com

IP Address

23.227.38.32

Site Location

🇺🇸 Atlanta, United Statesvia schema_nap

Server Location

🇨🇦 Ottawa, Canada

ASN

AS13335

Organization

Shopify, Inc.

Server

Cloudflare

CDN

Cloudflare

WAF

Cloudflare

Nameservers

ns56.domaincontrol.com.ns55.domaincontrol.com.

Performance

96

Core Web Vitals

Weight

First Contentful Paint
1.1 s10%
Speed Index
1.4 s10%
Largest Contentful Paint
25%
Total Blocking Time
0.0 ms30%
Cumulative Layout Shift
0.00025%
2.9 MB
377 requests

Image Optimization

Lazy LoadWebPResponsive
0–49
50–89
90–100

Architecture Stack

Monolithic
⚙️ SSR
Frontend
Framework
Alpine.js
Styling
Tailwind CSS
CMS
Shopify
Infrastructure
Hosting
Shopify
CDN
Cloudflare

Technology Stack

12 Technologies Detected

Customer Support

2

Frameworks

1

CSS Frameworks

1

Email Marketing

1

Reviews

1

Security

1

SEO Analysis

B79/100
26
1
1
Meta Tags15/15
Content3/12
Headings8/8
Technical24/25
E-E-A-T2/7
Images5/7
Links5/5
URL5/5
Social5/5
Freshness0/4
Mobile4/4
Indexability3/3
B
butterlondon.combutterlondon.com

butter LONDON offers Nail Care Treatment, Make-up & More

Achieve The Perfect Manicure With Nail Care Products That's Right For You. Vegan and Cruelty Free. 100% Happiness Guaranteed.

Title Length56 chars

Recommended: 50-60 chars (~354px / 580px)

Description Length125 chars

Recommended: 120-160 chars

Issues (1)

  • Very thin content (9 words). Search engines need substantial content for ranking.

Crawlability

Sitemap

Type: index

9 URLs

9 sub-sitemaps

robots.txt

88 rules

Sitemap reference found

Local SEO

Local Search Readiness

40/100
Fair
11 11

Sponsored

AI & LLM Readiness

D40/100
Bot Access
20/25
Machine Read.
6/25
Schema Data
7/25
Citation
7/25

AI Bot Access

14/14 accessible
AI Search
OAI-SearchBot
PerplexityBot
Claude-SearchBot
Gemini-Deep-Research
DuckAssistBot
Training
GPTBot
ClaudeBot
Google-Extended
Meta-ExternalAgent
Bytespiderinfo
Amazonbot
Applebot-Extended
CCBotinfo
Fetch
ChatGPT-User

Machine Readability

llms.txtinvalid
llms-full.txt
Semantic HTML
Heading Hierarchy
Text ratio:2%
Words:6,870
Token eff.:Excessive

Structured Data

5 JSON-LD
Organization×1.1WebSiteSearchAction
sameAs entity links

Citation Readiness

Opening Summary
Descriptive Headings
Canonical URL
Open Graph3/3
Twitter Card3/3
Language Tag
Publish Date
Author Info
Lists
Tables
TL;DR / Summary
About Page Link
Recommendations (11)
AI readiness recommendation preview...

Sponsored

Accessibility

WCAG 2.1 Compliance

Evaluates how accessible your website is for users with disabilities, based on WCAG 2.1 guidelines. Checks images, forms, keyboard navigation, ARIA roles, and color contrast.
B
77/100
12
Passed
3
Critical
0
Warnings
Images & Alt Text
20/20
Checks if images have descriptive alt text for screen readers and visually impaired users.
Semantic Structure
6/20
Evaluates proper use of HTML5 semantic elements (header, nav, main, footer) and heading hierarchy.
Forms & Inputs
15/15
Verifies form fields have labels, error messages are clear, and inputs are properly associated.
Color & Contrast
15/15
Tests text-to-background color contrast ratios against WCAG AA/AAA minimum requirements.
Keyboard & Focus
15/15
Ensures all interactive elements are reachable and operable via keyboard (tab, enter, escape).
ARIA & Roles
6/15
Checks correct use of WAI-ARIA attributes (roles, states, properties) for assistive technologies.
1 recommendation
  • Accessibility recommendation preview...

Carbon Footprint

SWDM v4 · Eco-Score

Carbon emissions estimated using the Sustainable Web Design Model v4 (SWDM v4). Factors in data center, network, and device energy across new and returning visitors. Grade thresholds based on HTTP Archive percentiles.
48/100
E
297 mg
CO₂e / view
2.9 MB
Page Weight
30%
Cleaner Than
New Visitor
340 mg
vs
Returning (cached)
170 mg
Annual (10K/mo)
35.6 kg
Emission Segments
Data Center
15 mg
Network
87 mg
Device
195 mg
Resource Breakdown
JavaScript
1.2 MB
Images
1.4 MB
CSS
95.0 KB
Fonts
19.3 KB
HTML
143.8 KB
Other
10.6 KB
Green Hosting Verified
Cloudflare
GWF Verified
6 recommendations
  • Carbon footprint recommendation preview...
C

Security Score

65%Fair
Critical / Transactional

HTTPS

WAF

49d

Certificate Details

Type

Domain Validated (DV)

Certificate Authority

Let's Encrypt

Key Algorithm

ECDSA (secp256r1) (256 bit)

Signature

ECDSA with SHA-384

TLS Version

TLSv1.3

HTTP Protocol

HTTP/2+H3

Valid From

09.04.2026

Valid Until

08.07.2026

Subject Alternative Names (1)

www.butterlondon.com

SHA-256 Fingerprint

D8:7C:72:E8:10:44:65:8A:B9:F9:47:58:74:52:1E:A2:BA:A5:C3:87...

HTTP Headers

Developer Console

alt-svc
h3=":443"; ma=86400
cf-cache-status
DYNAMIC
cf-ray
9fe76c455e3fb5c1-BOS
content-encoding
Brotli(br)
content-language
en-US
content-length
146969
Good Warning Issue

Email Infrastructure

Microsoft 365

Score

98

SPF
DKIM
DMARC

DMARC Policy

Quarantine (Moderate)

MX Records (1)

butterlondon-com.mail.protection.outlook.com

Domain Information

butterlondon.com

Domain Age
20y 9m

Created

16.08.2005

Expires

16.08.2027

Last Updated

15.09.2022

Registrar

GoDaddy.com, LLC

DNSSEC
Not Enabled

Privacy & Compliance

Cookiebot

Cookie Consent Banner
Cookiebot
Privacy Policy
Terms of Service

GDPR Indicators

Cookie consent banner detected
CMP: Cookiebot
Privacy policy page linked
Data Protection Officer mentioned

Mobile Compatibility

Viewport & Responsive Test

Tests how well your website works on mobile devices. Checks viewport configuration, responsive layout, touch targets, font readability, and simulates rendering across different screen sizes.
A
82/100
Mobile Friendly34 breakpoints
Viewport Meta
The viewport meta tag tells mobile browsers how to scale the page. Without it, mobile devices render at desktop width.
Responsive Design
Uses CSS media queries or flexible layouts to adapt content to different screen sizes automatically.
Touch Icons
Apple touch icons and favicons displayed when users add the site to their home screen on mobile devices.
Readable Font Size
Base font size should be at least 16px on mobile to ensure text is readable without zooming.
Relative Units
Using em, rem, %, or vw instead of fixed px values allows content to scale properly across screen sizes.
No H-Scroll Risk
No elements wider than the viewport that would cause horizontal scrolling on mobile devices.
Tap Targets OK
Interactive elements (buttons, links) are at least 48x48px with enough spacing to prevent accidental taps.
No Fixed Widths
No elements with fixed pixel widths that could overflow on smaller screens and break the layout.
Viewport
width=device-width, initial-scale=1.0
2 recommendations
  • Mobile compatibility recommendation preview...

Typography & Readability

Lora + Montserrat

WCAG AAA
77/100
Readability
/30
20/30

14px · LH 1.50

Hierarchy
/20
16/20

3.86x ratio · ✓ H1→H6

WCAG
/25
23/25

8.59:1 min contrast

Performance
/25
18/25

2 fonts · 4 req

Heading Font

Lora

Serif54px

Body Font

Montserrat

Sans14px

Contrast Ratio

8.59:1

WCAG AAA (≥7:1)

Reading Comfort

~44 CPL

Narrow lines
54px
h1
61px
h2
25px
h3
14px
p

⚠️ Small text: 14px may strain on mobile. Use ≥16px for WCAG compliance.

✅ Optimal line spacing: 1.50 ratio (ideal range 1.4–1.6).

⚠️ Hard to read: Flesch score 49/100. Simplify sentences for wider reach.

✅ WCAG AAA contrast: All text meets 7:1 ratio (min 8.6:1).

✅ Perfect heading hierarchy: Sequential h1→h2→h3 with single H1 — ideal for SEO & accessibility.

✅ Strong hierarchy: Headlines are 3.9x larger than body text.

Buy on MyFontsFluid TypeFlesch 49

Color Palette

8 unique colors
7.79:1 AAA Dark
#191d1c
Text· 9.3%
#a4b3aa
Secondary· 4.8%
#f9f4f0
Primary· 60.89999999999999%
#0e3c2c
Accent· 5.6%
#245f4a
Secondary· 4.9%
#e9e7e3
Secondary· 3.4%

Business & Marketing Stack

7 Tools Detected

Enterprise

Marketing Automation

1

Email marketing and automation platforms

Behavior Analytics

2

User behavior and product analytics

Advertising

1

Ad platforms and retargeting pixels

Privacy & Cookies

2

Cookie consent and privacy compliance tools

Reviews & Social Proof

1

Customer reviews and testimonials

5

Categories

7

Total Tools

1

Enterprise

2

Mid-Market

Assessment: Sophisticated marketing and sales technology infrastructure

Sponsored

Scripts & Styles

25 Resources

20
Scripts
5
Styles
12
Async
8
Defer

Top Script Sources

js.monkcommerce.app(4)butterlondon.com(4)clarity.ms(2)app.octaneai.com(1)static.rechargecdn.com(1)

Website Identity

butter LONDON

butter LONDON

Organization

Achieve The Perfect Manicure With Nail Care Products That's Right For You. Vegan and Cruelty Free. 100% Happiness Guaranteed.

3340 Peachtree Rd, Atlanta

30326, Atlanta, GA

US

Location detected: 🇺🇸 United States, Atlantavia schema_nap
GoDaddy.com, LLC📧 Microsoft 365enEst. 2005

Sponsored

Last analyzed: 20 May 2026 at 01:04

Historical Analysis & Change Tracking